Personalization Overview


Personalization involves tailoring the user experience to meet the needs and preferences of the individual user. As web technology broadens in scope and reach, and understanding of users’ needs increases through research and experience, the set of accessibility considerations for websites becomes larger. Rather than developing complex solutions for a wide range of users, designing sites in a way that they can be personalized to the needs of each user provides more optimal accessibility.

Personalization enables users to use adaptive widgets and user preferences to customize their user experience. It enables content authors to provide a default design and enable user personalization with minimal work.

Examples of Personalization to Meet User Needs

Who the Personalization Documents are for

The Personalization Documents

Who Develops the Personalization Documents

Personalization documents are developed by the Personalization Task Force of the Accessible Platform Working Group (APA WG), which is part of the World Wide Web Consortium (W3C) Web Accessibility Initiative (WAI). For more information about the task force, see the Personalization Task Force page.

Formal periods for public review are described in How WAI Develops Accessibility Guidelines through the W3C Process: Milestones and Opportunities to Contribute. To submit comments on specific personalization documents, see the “Status of this Document” section of the resource. To get notices of opportunities for review and comment on WAI documents, see Get WAI News.

Opportunities for contributing to Personalization and other WAI work are introduced in Participating in WAI.

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