Wendy Seltzer, W3C Strategy Lead, will present a session on Improving Advertising on the Web, a W3C Initiative on Thursday October 18, 1:30 – 2 p.m., at the Jacob K. Javits Convention Center, 655 W 34th St, New York, NY.
Advertising is an essential and critical part of the Web ecosystem, and plays an instrumental role in helping realize our vision of One Web for Everyone Everywhere. Advertising revenues help support a huge proportion of the content and services available to people on the Web, by covering cover day-to-day operational costs while allowing usage and access to all visitors. Since the core Web platform was not designed with advertising use cases in mind, most current Web facing advertising technology has been built on top of application-level hacks which, too often, result in a substantially degraded end-user experience with ample opportunities for tampering and exploitation by malicious agents.
This session will discuss what W3C is doing to gather the community to address these issues including some of the use cases our Members have brought to us.