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Community & Business Groups

Improving Web Advertising Business Group

The mission of the Improving Web Advertising Business Group is to identify areas where standards and changes in the Web itself can improve the ecosystem and experience for users, advertisers, publishers, distributors, ad networks, agencies and others, and to oversee liaison with existing Working Groups and to create new Working Groups as needed

Note: Community Groups are proposed and run by the community. Although W3C hosts these conversations, the groups do not necessarily represent the views of the W3C Membership or staff.

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Improving Web Advertising (by changing the Web)

Advertising is an essential and critical part of the Web ecosystem, and plays an instrumental role in helping realize our vision of One Web for Everyone Everywhere. Advertising revenues help support a huge proportion of the content and services available to people on the Web, by covering cover day-to-day operational costs while allowing usage and access to all visitors.

Since the core Web platform was not designed with advertising use cases in mind, most current Web facing advertising technology has been built on top of application-level hacks which, too often, result in a substantially degraded end-user experience with ample opportunities for tampering and exploitation by malicious agents.

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