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Community & Business Groups

Web Advertising: Interview on the W3C Process

With the recent post from Google chromium about privacy and cookies, we’ve seen significant interest in our work and are seeing new voices join our conversation. This is great, as W3C believes our work benefits from having a broad and diverse group of participants.

We’ve also gotten the attention of the press. Recently, I talked with Lara O’Reilly from Digiday about W3C workmode and how work incubated in a Business Group can move forward to specification in a W3C Working Group or elsewhere.

What should publishers and advertisers know about the W3C?
The W3C is a voluntary consensus standards organization. We provide a forum where folks in the web ecosystem can come to talk about challenges they’re facing, or new directions they’d like to be able to go with web technology, and to seek interoperable solutions.

How did the Improving Web Advertising Business Group come about?
It’s been a growing concern of individual end users, publishers, advertisers and browser vendors alike that advertising is both a fuel for lots of web content, and [yet] it doesn’t work as well as we might like. Some people have performance issues or privacy concerns or feel that tracking feels creepy.

Those issues don’t serve anyone well. So that got us thinking, Could there be a win-win-win solution [of] privacy-preserving methods for advertising that serves the users who want access to web services, the publishers that want to monetize their web services and content, and advertisers who want those to be platforms for reaching users?

A key web standards group will help decide what comes after the third-party cookie
January 29, 2020
by Lara O’Reilly

Read the full article at Digiday. To get involved in the W3C Improving Web Advertising Business Group, click the “Join” button on the BG page, and complete a Business Group Participation Agreement.

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