Upcoming: W3C/GS1 Workshop on E-commerce for Humans and AI Agents
W3C announced today the W3C/GS1 Workshop on E-commerce for Humans and AI Agents, 8-9 September 2026, in Zurich, Switzerland, with remote participation. The event is hosted by Google.
Web content has historically been designed for humans, even when pages also expose structured data through APIs or embedded JSON-LD using vocabularies such as schema.org and the extension GS1 Web Vocabulary. LLMs and AI Agents are becoming a new intermediary between that content and end users: they summarize search results, follow links, and may support users in online activity before a person ever visits a page directly.
This workshop aims to share experiences of creating content with AI Agents in mind. What are the practices that are most effective? What are the pitfalls? What shifts do content creators need to make in order to maximize the return on the investment in time, energy, and skill?
The impetus for the workshop is from e-commerce, which will be a particular focus of the event. However, the discussion is expected to be informed by broader input related to content creation and publication.
If you wish to participate, please submit either a "Position Statement" or an "Expression of Interest" by June 26, 2026. See submission instructions.
The organizers and the Programme Committee will review submissions and use them to shape the workshop agenda, identify speakers, and ensure a useful range of perspectives across the workshop topics.
Attendance is free for invited participants and is open to people who can contribute relevant experience, use cases, technical perspectives, implementation experience, research findings, or standardization questions.
We aim to include diverse participation from relevant communities, including:
- Content creators and curators of all kinds
- LLM and AI Agents providers, including in-browser AI Agents
- Brands making products to sell, and retailers selling them
- Search Engine Optimization practitioners
- Online data providers
If you have any questions, please contact the Programme Committee at group-ecommerce-agents-pc@w3.org.
