W3C News

Web and Digital Marketing Convergence, a W3C Workshop

W3C announced today Web and Digital Marketing Convergence, a W3C Workshop, 17-18 September 2015, in Tampa, Florida (USA). The event is hosted by Nielsen.

Digital Marketing and the ecosystem surrounding it are growing at an unprecedented pace as consumers and companies take advantage of new devices, features, and content on the Web. As the Open Web Platform and technologies such as HTML5 continue to expand and offer new functionalities, brands, interactive marketers, content publishers and third party providers are calling W3C’s attention to gaps and challenges, which include a lack of standards on the definition and secure execution of, for example, marketing campaigns, advertising performance, data collection, and marketing signals.

Our goal is to start conversations with technical representatives from the broad digital marketing industry and the open web community to better understand what changes to the Open Web Platform would help improve interoperability, increase efficiencies, enable new innovations, and enhance communications. W3C membership is not required to participate. The event is open to all. All participants are required to submit a position paper by 14 August 2015.

Service Workers Draft Published

The Web Applications Working Group has published a Working Draft of Service Workers. This specification describes a method that enables applications to take advantage of persistent background processing, including hooks to enable bootstrapping of web applications while offline. The core of this system is an event-driven Web Worker, which responds to events dispatched from documents and other sources. A system for managing installation, versions, and upgrades is provided. The service worker is a generic entry point for event-driven background processing in the Web Platform that is extensible by other specifications. Learn more about the Rich Web Client Activity.

Data on the Web Best Practices Updated; Two Vocabularies as First Public Working Drafts

The Data on the Web Best Practices Working Group has published an update to its best practice guide along with first public working drafts of two vocabularies: one covering Data Quality and the other Dataset Usage.

Together, they seek to create a Web-based ecosystem in which data is published intelligently so that it can be discovered and understood. Potential consumers will be able to assess whether or not the data is fit for a specific purpose and, if so, they may choose to describe their usage. This might be by means of feedback, citation, or through discovery metadata of their own.

The working group is keen to receive feedback on all three documents both in terms of the specifics and the overall direction being taken. Learn more about the Data Activity.

MathML 3.0 Becomes ISO/IEC International Standard

Today the World Wide Web Consortium (W3C), together with the Joint Technical Committee JTC 1, Information Technology of the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC), announced approval of the MathML Version 3.0 2nd Edition as an ISO/IEC International Standard (ISO/IEC 40314:2015).

MathML 3.0 is the mark-up language used in software and development tools for statistical, engineering, scientific, computational and academic expressions of math on the Web. MathML 3.0 improves accessibility authoring capabilities and can now be used both on its own, as before, or embedded in HTML. For more information, see the press release and member testimonials for MathML 3.0.

Two Automotive First Public Working Drafts Published

The Automotive Working Group has published a Working Draft of Vehicle Data. This specification defines a standard for Vehicle Data which might be available in a vehicle. It is designed to be used in conjunction with the Vehicle API Specification.

The group also published a Working Draft of Vehicle Information Access API. The W3C Vehicle Information API aims to enable connectivity through in-vehicle infotainment systems and vehicle data access protocols. This API can also be leveraged by web applications running on mobile devices that access the data resources of a connected passenger vehicle.

Learn more about the Ubiquitous Web Applications Activity.

Discovery and Registration of Multimodal Modality Components: State Handling Draft Published

The Multimodal Interaction Working Group has published a Working Draft of Discovery & Registration of Multimodal Modality Components: State Handling. This document is addressed to people who want either to develop Modality Components for Multimodal Applications distributed over a local network or “in the cloud”. With this goal, in a multimodal system implemented according to the Multimodal Architecture Specification, the system must discover and register its Modality Components in order to preserve the overall state of the distributed elements. In this way, Modality Components can be composed with automation mechanisms in order to adapt the Application to the state of the surrounding environment. Learn more about the Multimodal Interaction Activity.

W3C Invites Implementations of CSS Values and Units Module Level 3 and CSS Counter Styles Level 3

The Cascading Style Sheets (CSS) Working Group invites implementation of two Candidate Recommendations:

  • CSS Values and Units Module Level 3. This CSS3 module describes the common values and units that CSS properties accept and the syntax used for describing them in CSS property definitions.
  • CSS Counter Styles Level 3. This module introduces the counter-style rule, which allows authors to define their own custom counter styles for use with CSS list-marker and generated-content counters CSS3LIST. It also predefines a set of common counter styles, including the ones present in CSS2 and CSS2.1.

CSS is a language for describing the rendering of structured documents (such as HTML and XML) on screen, on paper, in speech, etc. Learn more about the Style Activity.