The W3C Members themselves have indicated that what is most important to them about their Membership is:
Business built on Web technologies grows so quickly that it is often challenging for SMEs to find providers, customers or partners that share the same interests as they do.
"[E]very time there is a new standard, which comes from a big organization like the W3C, it means less specific development from followers. So every time we can contribute to a standard, actually we save money down the road."
— Jean-Charles Verdie, Senior Director, Connected Technologies, Mstar