Idea for a Web Payments Visual Identity
Author(s) and publish date
- By:
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Ian Jacobs
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- Published:
Today the Web Payments Interest Group published the first draft of Web Payments Use Cases 1.0. As we progress toward an architecture for payments well-integrated into to the Open Web Platform, I am thinking about a visual identity for Web Payments. Here is a draft idea:
I hacked up the SVG by hand so it will surely need refinement in the next revision. While I like the idea of extending the HTML5 logo just a little bit to mean "Web Payments," there are some issues. One is that the Web of course is more than HTML5. Also, a Web Payments architecture will be global and accommodate all currencies (not just the US dollar implied by the logo).
I hope with this post we will start the conversation about a visual identity for future W3C standards for Web Payments. I look forward to your comments!
Very clever love the idea! BUT...it's a little too subtle I would have two vertical bars and make them a tad longer.
Feel free to send me a mockup! :)
Thanks for the feedback,
Ian
i think is pretty clear and more inportant fit with the already set of html5 and css3 logos maybe to define more the $ will make it look cooler!
Maybe use the international currency symbol?
http://en.wikipedia.org/wiki/Currency_sign_(typography)
I'm sorry, but this really doesn't work at all.
Firstly, if you're trying to establish a clear identity for something, the last thing you should do is make it's logo virtually indistinguishable from your existing well-established logo for another product.
Yes, use the badge shape, to keep the theme with the HTML and CSS logos, but please make it visually distinct from them.
The other point, of course, is what has been said by others: using a dollar sign is highly US-centric. I personally use $ more often to reference jQuery than as a currency marker, so conceptually the draft logo doesn't say "payments" to me at all. That would go for a lot of other non-Americans as well. If this thing is going to be a global standard, it needs to be globally recognisable. I don't think a dollar sign is the place to start for that.
I'm sorry, I don't really have a good suggestion for an alternative right now (I don't think the "international currency symbol" as suggested by Ron would work either); I'll come back if I think of anything, but I wanted to post now while it was still fresh.
Thank you.
Thanks, Simon. Very helpful comments!
Ian
I agree with Spudley. How about using the badge shape and putting a wallet with coins and credit cards sticking out and a lock dangling to show it's secure. Or the other way round with the badge sticking out of a wallet? Or rather the badge that looks like a (wireless) credit card reader...