Marketing WebConf
The WoT Marketing task force is responsible for reaching out and collaborating with the community to increase the adoption of the WoT. The Marketing Task Force works on promoting the W3C Web of Things in different ways such as Web presence, Social Media presence, and more.
WebConf Information
Tuesdays at 7am US Eastern / 4am US Pacific / 1pm Europe / 9pm Japan
Zoom
IRC
- IRC #wot-marketing channel
- Custom clients: irc.w3.org, port 6667
The IRC is used for the minutes, speaker queue, and sharing links etc.
- Some commands that are used in most meetings are listed below for convenience:
- /invite rrsagent #wot-marketing
- /invite zakim #wot-marketing
- chair: Ege Korkan
- Meeting: WoT Marketing
- rrsagent, draft minutes
- topic: something
- subtopic: something smaller
- scribenick: Someone
- present+ Ege_Korkan, Cristiano_Aguzzi, Daniel_Peintner,
- ACTION: some action statement to be tracked
- RESOLUTION: something something
Policies and Publication Procedures
- For the web site, we will introduce the following three labels minor / major / bug fixes based on the levels of the changes.
- major changes: PRs (e.g., new page content or new web pages, blog posts) needs 1 week preview time of the WoT group (will be announced in the main call, with a resolution the following week)
- Blog posts should also make a PR to the marketing repo and follow the instructions there for archival, etc.
- Note that updates to the web content in the marketing repo is *immediately* copied to the live web site, so reviews should happen on the PR before it is merged.
- Ideally reviews for blog posts can follow the same process, doing reviews and editing on a PR, and the draft/published directories in the repo can be used just for final cleanup.
- minor changes: PRs (e.g., small extension) will be also announced latest one day before the main call, followed by a resolution in the main call
- bug fixes: PRs (e.g., typos, links update) that are "error corrections" of existing content can be merged directly at the discretion of the editors
- major changes: PRs (e.g., new page content or new web pages, blog posts) needs 1 week preview time of the WoT group (will be announced in the main call, with a resolution the following week)
- Social Media (Twitter, LinkedIn, etc.) news requires quick publication
- Process will be as follows:
- Either chair can review a proposed post and either authorize it immediately or ask for a 24-hour member review (via email).
- Either chair can also post immediately for urgent, fact-based announcements. In addition, Ege Korkan has been approved to post such tweets directly.
- However, such "immediate posts" should be limited to statements of objective facts.
- "Chair review" is mostly to determine the category of post: a statement of fact that can be posted immediately, or if not in this category, something that needs member review.
- Because either chair can review, this can be done in any meeting that a chair is present at or via email.
- Review should be done whenever there is the slightest doubt; another set of eyes can help make sure there are no ambiguities or unintended meanings.
- Posts should be in English (for now, to keep things simple).
- The WoT accounts owned by the W3C WoT IG/WG can promote content from other groups or people that are related to WoT.
- The restrictions are:
- The link to the content itself has to be inserted. This can be a calendar entry, blog post, original tweet, or post.
- The owner should be indicated in the message (tweet, post, etc.) itself. For example, this can be saying "... from WoT CG", or "... from Node.js Summit 22".
- If we are sharing content that is from the same platform, a rendering of the original content generally happens and the two requirements above are generally automatically met. For example, on Twitter, a retweet links to the content and shows the owner of the content.
- The relationship to WoT should be clear from the promoted content. For example, if someone who usually talks about WoT also tweets about their vacation, we should not share it.
- Valid examples of promoted content:
- Check out the event from WoT CG: https://www.w3.org/events/meetings/322db7e4-1a9f-44c6-8ddf-af601043dfb9
- Retweeting https://twitter.com/relucri/status/1642937903939567635
- Invalid examples of promoted content:
- Check out this WoT event: https://www.w3.org/events/meetings/322db7e4-1a9f-44c6-8ddf-af601043dfb9. (The owner is not clear from the text)
- MyOrganization does very advanced development of WoT. (The original content is not there and is biased)
- The restrictions are:
- Process will be as follows:
Agendas
Overall Schedule
The marketing calls on the following dates include the staff contact and IG/WG Chairs
- 5 December 2023
Checklist for TF Moderator:
- Prepare Agenda
- Change calendar link to Webex
- Find old minutes
The marketing calls on the following dates are canceled with reasons noted to the right:
- None
Dec 5, 2023
- Type: First of the Month
- Scribe: Kaz
- Organisational
- Scribe Pick
- Minutes Review:
- Showing merged PRs: https://github.com/w3c/wot-marketing/pulls?q=is%3Apr+is%3Aclosed
- Updates
- TBD
- PRs
- TBD
- Discussion
- Social Media: Opinions are collected separately
- WG/IG Collaboration with CG: Internal CG meeting about this
- Outreach plan:
- Companies to contact
- What to prioritize
November 28, 2023
Type: Normal
- Chore: Check for new tweets at https://twitter.com/W3C_WoT and generate code at https://publish.twitter.com/#
- Organisational
- Invited Kudzai Manditerezza to Marketing. Introduction to the round
- Updates
- GitHub Topic Curation: PR merged (https://github.com/github/explore/tree/main/topics/web-of-things) but not live yet (https://github.com/topics/web-of-things). Let's check regularly
- PRs
- Winter Time Fix: https://github.com/w3c/wot-marketing/pull/456
- Calendar PR will be restarted soon!
- Discussion
- Social Media, getting new opinions from other chairs and members: LinkedIn (https://github.com/w3c/wot-marketing/issues/416), Mastadon (https://github.com/w3c/wot-marketing/issues/360).
- REC Releases: Press Release, Tweet.
- Last time we used: For more information on the recent releases of the WoT Thing Description and Architecture W3C Recommendations, including testimonials, please see https://w3.org/2020/04/pressrelease-wot-rec.html.en. Also available in Japanese, Chinese, and French!
- We should retweet if the W3C account does. Otherwise, we can write like the following:
- The Web of Things Thing Description 1.1, Discovery, and Architecture 1.1 are now W3C Recommendations! Find out more in the official press release :downwards arrow:
- Developer Tools: https://github.com/w3c/wot-marketing/issues/454
November 21, 2023
Type: Normal
- Chore: Check for new tweets at https://twitter.com/W3C_WoT and generate code at https://publish.twitter.com/#
- Organisational
- No "danger" of TD Call moving to this slot
- Updates
- None
- PRs
- Call slots: https://github.com/w3c/wot-marketing/pull/453
- Discussion
- Social Media, getting new opinions from other chairs: LinkedIn (https://github.com/w3c/wot-marketing/issues/416), Mastadon (https://github.com/w3c/wot-marketing/issues/360)
- GitHub Topic Curation:
- https://github.com/topics and https://github.com/topics/web-of-things
- Recent example from JSON Schema: https://github.com/github/explore/pull/4020
- Rules about fields: https://github.com/github/explore/blob/main/docs/API.md
- Ege's initial version: https://github.com/egekorkan/explore/blob/wot-topic/topics/web-of-things/index.md . Discussion points:
- W3C as creator? Maybe WG or IG should be used.
- wot can be the main thing and web-of-things the alias
- Reviewing Short Description and Description
- Other points from other members: Speak with MarComm after main call. Related topics such as web, javascript, json-ld, semantic web can be used
November 14, 2023
Type: Normal
- Chore: Check for new tweets at https://twitter.com/W3C_WoT and generate code at https://publish.twitter.com/#
- Organisational
- None
- Updates
- None
- PRs
- None
- Discussion
- Call slots: https://github.com/w3c/wot-marketing/issues/452
- Social Media, getting new opinions from other chairs: LinkedIn (https://github.com/w3c/wot-marketing/issues/416), Mastadon (https://github.com/w3c/wot-marketing/issues/360)
- GitHub Topic
Nov 7, 2023
- Type: First of the Month
- Scribe: Kaz
- Organisational
- Scribe Pick
- Minutes Review:
- Showing merged PRs: https://github.com/w3c/wot-marketing/pulls?q=is%3Apr+is%3Aclosed
- Updates
- None
- PRs
- None of importance at the moment
- Discussion
- Social Media: Opinions are collected separately
- GitHub Topic Curation:
- https://github.com/topics and https://github.com/topics/web-of-things
- Recent example from JSON Schema: https://github.com/github/explore/pull/4020
- Rules about fields: https://github.com/github/explore/blob/main/docs/API.md
- Ege's initial version: https://github.com/egekorkan/explore/blob/wot-topic/topics/web-of-things/index.md . Discussion points:
- W3C as creator? Maybe WG or IG should be used.
- wot can be the main thing and web-of-things the alias
- Reviewing Short Description and Description
- Other points from other members: Speak with MarComm after main call. Related topics such as web, javascript, json-ld, semantic web can be used
- WG/IG Collaboration with CG: Today there is an internal CG meeting about this
October 24, 2023
Type: Long Session
- Chore: Check for new tweets at https://twitter.com/W3C_WoT and generate code at https://publish.twitter.com/#
- Organisational
- None
- Updates
- None
- PRs
- None
- Discussion
- Social Media: LinkedIn, Twitter, Mastadon - What is our strategy?
October 17, 2023
Type: Normal
- Chore: Check for new tweets at https://twitter.com/W3C_WoT and generate code at https://publish.twitter.com/#
- Organisational
- Topics for next "First of the month" Meeting?
- Landing Page redesign, asking for inputs?
- Aligning to the new W3C page style?
- Social Media
- Landing Page redesign, asking for inputs?
- Topics for next "First of the month" Meeting?
- Updates
- None
- PRs
- None
- Discussion
- Adding vo-wot to developer page: https://gitlab.eclipse.org/eclipse-research-labs/nephele-project/vo-wot
- Social Media: LinkedIn (https://github.com/w3c/wot-marketing/issues/416), Mastadon (https://github.com/w3c/wot-marketing/issues/360)
- What to do in case of IG is not rechartered?
October 10, 2023
Type: Normal
- Chore: Check for new tweets at https://twitter.com/W3C_WoT and generate code at https://publish.twitter.com/#
- Organisational
- None
- Updates
- None
- PRs
- Publication update: https://github.com/w3c/wot-marketing/pull/443
- Discussion
- None?
September 26, 2023
Type: Normal
- Organisational
- Next week is cancelled
- Updates
- Analytics on JSON Schema blog post
- PRs
- Past events: https://github.com/w3c/wot-marketing/pull/436
- Discussion
- Closing Press Release: https://github.com/w3c/wot-marketing/issues/425
- Removing Twitter embed? https://github.com/w3c/wot-marketing/issues/426
August 22, 2023
Type: Normal
- Organisational
- None
- Updates
- None
- PRs
- Web Conference: https://github.com/w3c/wot-marketing/pull/432
- WoT Figures Slideset: https://github.com/w3c/wot-marketing/pull/433
- Highlighting fix: https://github.com/w3c/wot-marketing/pull/430
- Discussion
- Press Release: https://github.com/w3c/wot-marketing/issues/425
August 8, 2023
- Type: First of the Month
- Scribe: Cris
- Organisational
- Scribe Pick
- Minutes Review https://www.w3.org/2023/07/04-wot-marketing-minutes.html
- Showing merged PRs: https://github.com/w3c/wot-marketing/pulls?q=is%3Apr+is%3Aclosed
- Showing cancellations for August and September: https://www.w3.org/groups/ig/wot/calendar/ . Should we cancel 22 August and the week after TPAC?
- Updates
- None
- PRs
- None of importance at the moment
- Discussion
- TPAC topics from Marketing
- Maybe a status update on where WoT is reaching out to? Is it something for the chairs to do as a status update?
- Reporting on website statistics, social media outreach
- Preliminary Decision: 1-2 slides about the web presence outreach and statistics.
- Who is Marketing TF, who is interested but cannot join?
- We should summarize our problems (pain points) and present to the group (e.g. stopping to work means no website maintenance, collab with new W3C webpage infrastructure).
- CG relationship
- WG relationship
- TPAC topics from Marketing
July 25, 2023
- Type: Press Release
- Scribe: Kaz
- Organisational
- Scribe Pick
- Minutes Review (can be postponed) https://www.w3.org/2023/07/04-wot-marketing-minutes.html
- Showing merged PRs (can be postponed) https://github.com/w3c/wot-marketing/pulls?q=is%3Apr+is%3Aclosed
- Updates
- None
- PRs
- https://github.com/w3c/wot-marketing/pull/430 (can be postponed)
- Discussion
- Press Release: https://github.com/w3c/wot-marketing/issues/425
July 18, 2023
Type: Normal
- Organisational
- None
- Updates
- None
- PRs
- Publications: https://github.com/w3c/wot-marketing/pull/427
- Calendar: https://github.com/w3c/wot-marketing/pull/420
- Online Things: https://github.com/w3c/wot-marketing/pull/424
- Discussion
- Press Release: https://github.com/w3c/wot-marketing/issues/425
July 11, 2023
Type: Normal
- Organisational
- None
- Updates
- None
- PRs
- Calendar: https://github.com/w3c/wot-marketing/pull/420
- Online Things: https://github.com/w3c/wot-marketing/pull/424
- Discussion
- Press Release: https://github.com/w3c/wot-marketing/issues/425
- Twitter Integration: https://github.com/w3c/wot-marketing/issues/426
July 4, 2023
- Type: First of the Month
- Scribe: Ege
- Organisational
- Scribe Pick
- Minutes Review https://www.w3.org/2023/06/06-wot-marketing-minutes.html
- Showing merged PRs: https://github.com/w3c/wot-marketing/pulls?q=is%3Apr+is%3Aclosed
- Updates
- Systems Team update regarding calendar
- PRs
- Calendar integration in flight
- Discussion
- Update to the W3C Website
- WoT in next WG Charter, what about next IG Charter?
- CG relationship
- TPAC topics from Marketing
June 27, 2023
Type: Normal
- Organisational
- None
- Updates
- Next week with staff and chairs
- PRs
- WebThing CG: https://github.com/w3c/wot-marketing/pull/423
- Thumbnail alignment: https://github.com/w3c/wot-marketing/pull/422
- https://github.com/w3c/wot-marketing/pull/424
- Discussion
- Any news on https://github.com/w3c/wot-marketing/issues/348 ?
- Online Things: https://github.com/w3c/wot-marketing/issues/402
June 13, 2023
Type: Normal
- Organisational
- None
- Updates
- Zoom links in Wiki
- PRs
- Calendar https://github.com/w3c/wot-marketing/pull/420
- Video Thumbnails: https://github.com/w3c/wot-marketing/pull/422
- Discussion
- Closing: https://github.com/w3c/wot-marketing/issues/146
- WebAgents CG: https://github.com/w3c/wot-marketing/issues/421
- Any news on https://github.com/w3c/wot-marketing/issues/348 ?
- Online Things: https://github.com/w3c/wot-marketing/issues/402
June 6, 2023
- Type: First of the Month
- Scribe: Cristiano
- Organisational
- Scribe Pick:
- Minutes Review? https://www.w3.org/2023/04/04-wot-marketing-minutes.html
- Showing merged PRs
- Timeslot and Length
- Updates
- Zoom link instead of Webex and MS Teams
- PRs
- None that is not a minor.
- Discussion
- LinkedIn account for W3C WoT? Similar to Twitter.
May 30, 2023
Type: Normal
- Organisational
- None
- Updates
- Soon Zoom links
- Next week with McCool and Kaz
- PRs
- UA Edge Translator: https://github.com/w3c/wot-marketing/pull/414
- Discussion
- LinkedIn account for W3C WoT? Similar to Twitter.
- Updating the calendar. What calls are still present?
- Any news on https://github.com/w3c/wot-marketing/issues/348 ?
- Online Things: https://github.com/w3c/wot-marketing/issues/402
May 23, 2023
CALL CANCELLED DUE TO CONFLICTS
Type: Normal
- Organisational
- None
- Updates
- None
- PRs
- Revisiting old PRs, should they be reviewed?
- Discussion
- Any news on https://github.com/w3c/wot-marketing/issues/348 ?
- Online Things: https://github.com/w3c/wot-marketing/issues/402
May 16, 2023
Type: Normal
- Organisational
- None
- Updates
- None
- PRs
- RIOT video: https://github.com/w3c/wot-marketing/pull/412
- Articles: https://github.com/w3c/wot-marketing/pull/302
- Discussion
- Any news on https://github.com/w3c/wot-marketing/issues/348 ?
- Event Categories: https://github.com/w3c/wot-marketing/issues/392
- Online Things: https://github.com/w3c/wot-marketing/issues/402
April 25, 2023
Type: Normal
- Organisational
- Next week with chairs
- Updates
- None
- PRs
- API-driven webpage: https://github.com/w3c/wot-marketing/pull/369
- Discussion
- Any news on https://github.com/w3c/wot-marketing/issues/348 ?
- RIOT Summit Video: https://github.com/w3c/wot-marketing/issues/395
- Event Categories: https://github.com/w3c/wot-marketing/issues/392
- Online Things: https://github.com/w3c/wot-marketing/issues/402
April 18, 2023
Type: Normal
- Organisational
- Update Twitter Policy in the wiki
- Updates
- Updated Archived Agendas: https://www.w3.org/WoT/IG/wiki/Marketing_WebConf#Old_Agendas
- Social Media Resolution at Main Call: https://www.w3.org/2023/04/12-wot-minutes.html
- Netlify comments are back: https://github.com/w3c/wot-marketing/pull/400
- PRs
- Event dates: https://github.com/w3c/wot-marketing/pull/399
- LinkSmart Link: https://github.com/w3c/wot-marketing/pull/403
- API-driven webpage: https://github.com/w3c/wot-marketing/pull/369
- Discussion
- Any news on https://github.com/w3c/wot-marketing/issues/348 ?
- RIOT Summit Video: https://github.com/w3c/wot-marketing/issues/395
- Event Categories: https://github.com/w3c/wot-marketing/issues/392
April 11, 2023
Type: Normal
- Organisational
- None
- Updates
- Updated Calendar Links to Webex
- Social Media Resolution of last week to be discussed in the main call tomorrow: https://lists.w3.org/Archives/Member/member-wot-ig/2023Apr/0003.html
- PRs
- Footer: https://github.com/w3c/wot-marketing/pull/391
- Timeilne: https://github.com/w3c/wot-marketing/pull/390
- UC Call Link: https://github.com/w3c/wot-marketing/pull/396
- Daylight Saving: https://github.com/w3c/wot-marketing/pull/397
- TPAC Website Link: https://github.com/w3c/wot-marketing/pull/398
- Discussion
- Any news on https://github.com/w3c/wot-marketing/issues/348 ?
- RIOT Summit Video: https://github.com/w3c/wot-marketing/issues/395
- Event Categories: https://github.com/w3c/wot-marketing/issues/392
April 4, 2023
Type: First of the Month
Scribe: Daniel
- Organizational
- Minutes Review: https://www.w3.org/2023/02/28-wot-marketing-minutes.html
- Review our process, show merged PRs quickly (not going into them)
- Discussion
- CG Collaboration: for now at https://hackmd.io/@egekorkan/allaboutcg
- Twitter Account Handling: see https://github.com/w3c/wot-marketing/issues/362 and potentially LinkedIn
March 28, 2023
Type: Normal
- Organisational
- Nothing
- PRs
- TPAC 2023: https://github.com/w3c/wot-marketing/pull/386
- Video Ordering: https://github.com/w3c/wot-marketing/pull/387
- Discussion
- Any news on https://github.com/w3c/wot-marketing/issues/348 ?
March 21, 2023
Type: Normal
- Organisational
- Nothing
- PRs
- Discussion
- Any news on https://github.com/w3c/wot-marketing/issues/348 ?
March 14, 2023
Type: Normal
- Organisational
- Edited the Schedule
- PRs
- Events page: https://github.com/w3c/wot-marketing/pull/377
- Discussion
- Any news on https://github.com/w3c/wot-marketing/issues/348 ?
- Eclipse video: https://github.com/w3c/wot-marketing/issues/381
- Twitter Feed
February 28, 2023
Type: First of the Month
Scribe: Kaz
- Organizational
- Minutes Review: https://www.w3.org/2023/02/07-wot-marketing-minutes.html
- Review our process, show merged PRs quickly (not going into them)
- Discussion
- CG Collaboration: for now at https://hackmd.io/@egekorkan/allaboutcg
- Twitter Account Handling: see https://github.com/w3c/wot-marketing/issues/362
- WG Charter on Collaboration: https://github.com/w3c/wot-charter-drafts/pull/41
February 21, 2023
Type: Normal
Scribe: None
- Organisational
- Preparing for next call. 28.02 is with Kaz and MMC
- CG collaboration, creating a summary markdown document
- Preparing for next call. 28.02 is with Kaz and MMC
- PRs
- Discussion
- Writing the markdown document
- Any news on https://github.com/w3c/wot-marketing/issues/348 ?
February 7, 2023
Type: First of the Month
Scribe: Daniel
- Organizational
- Review our process, show merged PRs quickly (not going into them)
- PRs
- Articles Page: https://github.com/w3c/wot-marketing/pull/357 (Merging)
- W3C API Migration: https://github.com/w3c/wot-marketing/pull/369 (Show the direction)
- Discussion
- CG Collaboration
- Twitter Account Handling
January 31, 2023
Type: Normal
Scribe: None
- Organisational
- Preparing for next call
- PRs
- Articles Page: https://github.com/w3c/wot-marketing/pull/357
- Charter Extension: https://github.com/w3c/wot-marketing/pull/370
- W3C API Migration: https://github.com/w3c/wot-marketing/pull/369
- Issues for Discussion (can be postponed to a normal meeting)
- W3C crawlable pages: https://github.com/w3c/wot-marketing/issues/328
- How should we do it? Tooling, execution etc.
- Video Ordering: https://github.com/w3c/wot-marketing/issues/361
- Config file: https://github.com/w3c/wot-marketing/issues/348
- W3C crawlable pages: https://github.com/w3c/wot-marketing/issues/328
January 24, 2023
Type: Normal
Scribe: None
- Organisational
- None
- PRs
- Articles Page: https://github.com/w3c/wot-marketing/pull/357
- Contrib Rules: https://github.com/w3c/wot-marketing/pull/368
- Links to recent publications: https://github.com/w3c/wot-marketing/pull/367
- PPTX version of a presentation: https://github.com/w3c/wot-marketing/pull/364
- W3C API Migration: https://github.com/w3c/wot-marketing/pull/369
- Issues for Discussion (can be postponed to a normal meeting)
- W3C crawlable pages: https://github.com/w3c/wot-marketing/issues/328
- How should we do it? Tooling, execution etc.
- Video Ordering: https://github.com/w3c/wot-marketing/issues/361
- Config file: https://github.com/w3c/wot-marketing/issues/348
- W3C crawlable pages: https://github.com/w3c/wot-marketing/issues/328
Archive
Old Agendas
You can find the agendas of past years in the linked pages below
- https://www.w3.org/WoT/IG/wiki/Marketing_WebConf/2022
- https://www.w3.org/WoT/IG/wiki/Marketing_WebConf/2021
- https://www.w3.org/WoT/IG/wiki/Marketing_WebConf/2020
- https://www.w3.org/WoT/IG/wiki/Marketing_WebConf/2019