Marketing WebConf

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The WoT Marketing task force is responsible for reaching out and collaborating with the community to increase the adoption of the WoT. The Marketing Task Force works on promoting the W3C Web of Things in different ways such as Web presence, Social Media presence, and more.

WebConf Information

Tuesdays at 7am US Eastern / 4am US Pacific / 1pm Europe / 9pm Japan

Zoom

IRC

The IRC is used for the minutes, speaker queue, and sharing links etc.

  • Some commands that are used in most meetings are listed below for convenience:
    • /invite rrsagent #wot-marketing
    • /invite zakim #wot-marketing
    • chair: Ege Korkan
    • Meeting: WoT Marketing
    • rrsagent, draft minutes
    • topic: something
    • subtopic: something smaller
    • scribenick: Someone
    • present+ Ege_Korkan, Cristiano_Aguzzi, Daniel_Peintner,
    • ACTION: some action statement to be tracked
    • RESOLUTION: something something

Policies and Publication Procedures

  • For the web site, we will introduce the following three labels minor / major / bug fixes based on the levels of the changes.
    • major changes: PRs (e.g., new page content or new web pages, blog posts) needs 1 week preview time of the WoT group (will be announced in the main call, with a resolution the following week)
      • Blog posts should also make a PR to the marketing repo and follow the instructions there for archival, etc.
      • Note that updates to the web content in the marketing repo is *immediately* copied to the live web site, so reviews should happen on the PR before it is merged.
      • Ideally reviews for blog posts can follow the same process, doing reviews and editing on a PR, and the draft/published directories in the repo can be used just for final cleanup.
    • minor changes: PRs (e.g., small extension) will be also announced latest one day before the main call, followed by a resolution in the main call
    • bug fixes: PRs (e.g., typos, links update) that are "error corrections" of existing content can be merged directly at the discretion of the editors
  • Social Media (Twitter, LinkedIn, etc.) news requires quick publication
    • Process will be as follows:
      • Either chair can review a proposed post and either authorize it immediately or ask for a 24-hour member review (via email).
      • Either chair can also post immediately for urgent, fact-based announcements. In addition, Ege Korkan has been approved to post such tweets directly.
      • However, such "immediate posts" should be limited to statements of objective facts.
      • "Chair review" is mostly to determine the category of post: a statement of fact that can be posted immediately, or if not in this category, something that needs member review.
      • Because either chair can review, this can be done in any meeting that a chair is present at or via email.
    • Review should be done whenever there is the slightest doubt; another set of eyes can help make sure there are no ambiguities or unintended meanings.
    • Posts should be in English (for now, to keep things simple).
    • The WoT accounts owned by the W3C WoT IG/WG can promote content from other groups or people that are related to WoT.
      • The restrictions are:
        • The link to the content itself has to be inserted. This can be a calendar entry, blog post, original tweet, or post.
        • The owner should be indicated in the message (tweet, post, etc.) itself. For example, this can be saying "... from WoT CG", or "... from Node.js Summit 22".
        • If we are sharing content that is from the same platform, a rendering of the original content generally happens and the two requirements above are generally automatically met. For example, on Twitter, a retweet links to the content and shows the owner of the content.
        • The relationship to WoT should be clear from the promoted content. For example, if someone who usually talks about WoT also tweets about their vacation, we should not share it.
      • Valid examples of promoted content:
      • Invalid examples of promoted content:

Agendas

Overall Schedule

The marketing calls on the following dates include the staff contact and IG/WG Chairs

  • 5 December 2023

Checklist for TF Moderator:

  • Prepare Agenda
  • Change calendar link to Webex
  • Find old minutes

The marketing calls on the following dates are canceled with reasons noted to the right:

  • None

Dec 5, 2023

  • Type: First of the Month
  • Scribe: Kaz
  1. Organisational
  2. Updates
    • TBD
  3. PRs
    • TBD
  4. Discussion
    • Social Media: Opinions are collected separately
    • WG/IG Collaboration with CG: Internal CG meeting about this
    • Outreach plan:
      • Companies to contact
      • What to prioritize

November 28, 2023

Type: Normal

  1. Chore: Check for new tweets at https://twitter.com/W3C_WoT and generate code at https://publish.twitter.com/#
  2. Organisational
    • Invited Kudzai Manditerezza to Marketing. Introduction to the round
  3. Updates
  4. PRs
  5. Discussion

November 21, 2023

Type: Normal

  1. Chore: Check for new tweets at https://twitter.com/W3C_WoT and generate code at https://publish.twitter.com/#
  2. Organisational
    • No "danger" of TD Call moving to this slot
  3. Updates
    • None
  4. PRs
  5. Discussion

November 14, 2023

Type: Normal

  1. Chore: Check for new tweets at https://twitter.com/W3C_WoT and generate code at https://publish.twitter.com/#
  2. Organisational
    • None
  3. Updates
    • None
  4. PRs
    • None
  5. Discussion

Nov 7, 2023

  • Type: First of the Month
  • Scribe: Kaz
  1. Organisational
  2. Updates
    • None
  3. PRs
    • None of importance at the moment
  4. Discussion

October 24, 2023

Type: Long Session

  1. Chore: Check for new tweets at https://twitter.com/W3C_WoT and generate code at https://publish.twitter.com/#
  2. Organisational
    • None
  3. Updates
    • None
  4. PRs
    • None
  5. Discussion
    • Social Media: LinkedIn, Twitter, Mastadon - What is our strategy?

October 17, 2023

Type: Normal

  1. Chore: Check for new tweets at https://twitter.com/W3C_WoT and generate code at https://publish.twitter.com/#
  2. Organisational
    • Topics for next "First of the month" Meeting?
      • Landing Page redesign, asking for inputs?
        • Aligning to the new W3C page style?
      • Social Media
  3. Updates
    • None
  4. PRs
    • None
  5. Discussion

October 10, 2023

Type: Normal

  1. Chore: Check for new tweets at https://twitter.com/W3C_WoT and generate code at https://publish.twitter.com/#
  2. Organisational
    • None
  3. Updates
    • None
  4. PRs
  5. Discussion
    • None?

September 26, 2023

Type: Normal

  1. Organisational
    • Next week is cancelled
  2. Updates
    • Analytics on JSON Schema blog post
  3. PRs
  4. Discussion

August 22, 2023

Type: Normal

  1. Organisational
    • None
  2. Updates
    • None
  3. PRs
  4. Discussion

August 8, 2023

  • Type: First of the Month
  • Scribe: Cris
  1. Organisational
  2. Updates
    • None
  3. PRs
    • None of importance at the moment
  4. Discussion
    • TPAC topics from Marketing
      • Maybe a status update on where WoT is reaching out to? Is it something for the chairs to do as a status update?
      • Reporting on website statistics, social media outreach
      • Preliminary Decision: 1-2 slides about the web presence outreach and statistics.
    • Who is Marketing TF, who is interested but cannot join?
      • We should summarize our problems (pain points) and present to the group (e.g. stopping to work means no website maintenance, collab with new W3C webpage infrastructure).
    • CG relationship
    • WG relationship

July 25, 2023

  • Type: Press Release
  • Scribe: Kaz
  1. Organisational
  2. Updates
    • None
  3. PRs
  4. Discussion

July 18, 2023

Type: Normal

  1. Organisational
    • None
  2. Updates
    • None
  3. PRs
  4. Discussion

July 11, 2023

Type: Normal

  1. Organisational
    • None
  2. Updates
    • None
  3. PRs
  4. Discussion

July 4, 2023

  • Type: First of the Month
  • Scribe: Ege
  1. Organisational
  2. Updates
    • Systems Team update regarding calendar
  3. PRs
    • Calendar integration in flight
  4. Discussion
    • Update to the W3C Website
    • WoT in next WG Charter, what about next IG Charter?
    • CG relationship
    • TPAC topics from Marketing

June 27, 2023

Type: Normal

  1. Organisational
    • None
  2. Updates
    • Next week with staff and chairs
  3. PRs
  4. Discussion

June 13, 2023

Type: Normal

  1. Organisational
    • None
  2. Updates
    • Zoom links in Wiki
  3. PRs
  4. Discussion

June 6, 2023

  • Type: First of the Month
  • Scribe: Cristiano
  1. Organisational
  2. Updates
    • Zoom link instead of Webex and MS Teams
  3. PRs
    • None that is not a minor.
  4. Discussion
    • LinkedIn account for W3C WoT? Similar to Twitter.

May 30, 2023

Type: Normal

  1. Organisational
    • None
  2. Updates
    • Soon Zoom links
    • Next week with McCool and Kaz
  3. PRs
  4. Discussion

May 23, 2023

CALL CANCELLED DUE TO CONFLICTS

Type: Normal

  1. Organisational
    • None
  2. Updates
    • None
  3. PRs
  4. Discussion

May 16, 2023

Type: Normal

  1. Organisational
    • None
  2. Updates
    • None
  3. PRs
  4. Discussion

April 25, 2023

Type: Normal

  1. Organisational
    • Next week with chairs
  2. Updates
    • None
  3. PRs
  4. Discussion

April 18, 2023

Type: Normal

  1. Organisational
    • Update Twitter Policy in the wiki
  2. Updates
  3. PRs
  4. Discussion

April 11, 2023

Type: Normal

  1. Organisational
    • None
  2. Updates
  3. PRs
  4. Discussion

April 4, 2023

Type: First of the Month

Scribe: Daniel

  1. Organizational
  2. Discussion

March 28, 2023

Type: Normal

  1. Organisational
    • Nothing
  2. PRs
  3. Discussion

March 21, 2023

Type: Normal

  1. Organisational
    • Nothing
  2. PRs
  3. Discussion

March 14, 2023

Type: Normal

  1. Organisational
    • Edited the Schedule
  2. PRs
  3. Discussion

February 28, 2023

Type: First of the Month

Scribe: Kaz

  1. Organizational
  2. Discussion

February 21, 2023

Type: Normal

Scribe: None

  1. Organisational
    • Preparing for next call. 28.02 is with Kaz and MMC
      • CG collaboration, creating a summary markdown document
  2. PRs
  3. Discussion

February 7, 2023

Type: First of the Month

Scribe: Daniel

  1. Organizational
    • Review our process, show merged PRs quickly (not going into them)
  2. PRs
  3. Discussion
    • CG Collaboration
    • Twitter Account Handling

January 31, 2023

Type: Normal

Scribe: None

  1. Organisational
    • Preparing for next call
  2. PRs
  3. Issues for Discussion (can be postponed to a normal meeting)

January 24, 2023

Type: Normal

Scribe: None

  1. Organisational
    • None
  2. PRs
  3. Issues for Discussion (can be postponed to a normal meeting)

Archive

Old Agendas

You can find the agendas of past years in the linked pages below

  1. https://www.w3.org/WoT/IG/wiki/Marketing_WebConf/2022
  2. https://www.w3.org/WoT/IG/wiki/Marketing_WebConf/2021
  3. https://www.w3.org/WoT/IG/wiki/Marketing_WebConf/2020
  4. https://www.w3.org/WoT/IG/wiki/Marketing_WebConf/2019

Resources

Retrieved from "https://www.w3.org/WoT/IG/wiki/index.php?title=Marketing_WebConf&oldid=17276"