The v1.0 of Customer Experience Digital Data Layer is now ready in the form of a W3C Community Group Final Report. 14 months, 102 participants, 56+ organizations’ input has helped get the specification into its current form – it is … Continue reading
The Customer Experience Data Collection specification is in its final stretch as each of the sections on core specification, privacy, extensions, industry examples all get written out. Strong support and momentum continues on this work, and there has been good … Continue reading
A second multi-hour summit was successfully concluded on April 11, using Google Hangout and multiple physical sites as primary means of communication. A number of issues were worked through and dates for draft specification was laid out. A blog on … Continue reading
Object Literals in JavaScript Objects offer a convenient mechanism to encapsulate data, and have been used widely in implementations. Applying the same notion to the Data Layer allows for better interpretation of the individual objects and hence use of the … Continue reading
Privacy has been a subject of significant debate over the last few years, with US and EU governments taking a significant stand on this subject. The FTC in US has issued a framework for privacy related discussions which has three … Continue reading
The coming of age of business use of Internet was primarily driven by content publishing and electronic Commerce, and in the latter space, Retailers led the charge, closely followed by the Travel industry. These businesses also became the primary users … Continue reading
Following the face-to-face meeting at Google offices on January 16th, when the broader group got its first chance to review the specification as it stands, an additional subgroup – “Core Object & Syntax Review” was formed to take in additional … Continue reading
The Community group is gearing up towards its first multi-hour session, hosted by Google, at multiple sites (New York, MountainView, London, Chapel Hill) on January 16. The group will be reviewing the latest version of the specification and will be … Continue reading
The W3C Customer Experience Digital Data Community Group charter was approved on December 13, 2012 and that sets the stage for beginning the review of the draft specification for a data layer to capture customer experience data from digital properties. … Continue reading
