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Data Layer definition supports “Privacy by Design” imperative

Privacy has been a subject of significant debate over the last few years, with US and EU governments taking a significant stand on this subject. The FTC in US has issued a framework for privacy related discussions which has three key elements:

  • Simplified Consumer Choice
  • Privacy by Design
  • Transparency of Use

Building Privacy into the Data Layer for collecting customer experience data is part of the guideline to build Privacy into the processing stack by design, which is exactly the direction this work is headed in. Of course, a specification can only give helpful clues to the processing application regarding the nature of data, but cannot enforce it. That will remain the domain of the processing applications.


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