Customer Experience Digital Data charter Approved

The W3C Customer Experience Digital Data Community Group charter was approved on December 13, 2012 and that sets the stage for beginning the review of the draft specification for a data layer to capture customer experience data from digital properties.

The Community group features leading Digital Analytic vendors, Tag Management vendors and key brands like HSN & Best Buy. The goal is to deliver a data layer specification over the first six months of 2013.

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