Digital Offers are an essential component in commerce on-line, sharing characteristics of Digital Marketing and of traditional incentives such as Loyalty and Coupons. A Task Force associated with the Web Payments Interest Group has been examining some scenarios to determine opportunities to make it easier and more secure for all actors in the ecosystem to manage, distribute, use, and settle digital offers.
On November 4, the first meeting of the Digital Offers Community Group was held to begin work on identifying standardization opportunities for W3C. The Community Group, being chaired by Linda Toth of Conexxus, includes members of the web development community, as well as merchant groups and coupon industry professionals. The Community Group is evaluating problem statements and use cases, including a set of initial discussion topics.
Please consider joining the Community Group; more information is available in the draft charter as well.
Teatro Nacional Dona Maria II
W3C convened recently for its annual big meeting (called TPAC) in Lisbon, Portugal. This incredible venue – its history, architecture, art, people, food, weather – provided a fitting backdrop for the serious topics under discussion by the over 500 participants. This larger meeting included the seventh face to face meeting for the Web Payments Interest Group, whose primary activity is to identify standardization opportunities for W3C in the area of Web Payments.
In pursuing this goal, the IG discussed topics ready for current approval, topics that need further work, ideas that might form part of future work, and topics relevant to making sure the Web Payments fits into the larger payments environment.