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Generating and Detecting Persuasive Rhetoric

How can software detect persuasion in rhetoric and dialog occurring between people or between people and dialog systems?

In Opinion Polling Systems and Virtual Opinion Pollsters, I broached dialog systems which interact with users to collect their opinions. Presented was that virtual pollsters should adhere to the best practices of survey methodology and questionnaire construction, cognizant of questionnaire construction issues, question sequence issues, question wording issues and other issues with dialogs.

A broader matter, broached in E-Participation, Decision Support Systems, Multi-document Natural Language Processing and Cognitive Bias Mitigation, is one of detecting persuasion, persuasion occurring in documents, dialogs and transcripts, persuasion from humans and from natural language generation and dialog systems. For those interested, some publications are indicated about persuasion.


Cialdini, Robert B. “The science of persuasion.” (2004).

Kacprzak, Magdalena, Anna Sawicka, Andrzej Zbrzezny, and Katarzyna Zukowska. “A formal model of an argumentative dialogue in the management of emotions.” Pozna n Reasoning Week: 59.

Majone, Giandomenico. Evidence, argument, and persuasion in the policy process. Yale University Press, 1989.

Prakken, Henry. “Models of persuasion dialogue.” In Argumentation in artificial intelligence, pp. 281-300. Springer US, 2009.

van Benthem, Johan. Argumentation in artificial intelligence. Edited by Iyad Rahwan, and Guillermo R. Simari. Vol. 47. Heidelberg: Springer, 2009.

Walton, Douglas. Media argumentation: dialectic, persuasion and rhetoric. Cambridge University Press, 2007.

Generating Persuasive Rhetoric

Devereux, Joseph, and Chris Reed. “Strategic argumentation in rigorous persuasion dialogue.” In International Workshop on Argumentation in Multi-Agent Systems, pp. 94-113. Springer Berlin Heidelberg, 2009.

Marcu, Daniel. “The conceptual and linguistic facets of persuasive arguments.” In Proceedings of the ECAI {96 Workshop, Gaps and Bridges: New Directions in Planning and Natural Language Generation, pages 43 {46, Budapest,
Hungary. 1996.

Moulin, Bernard, Hengameh Irandoust, Micheline Bélanger, and Gaëlle Desbordes. “Explanation and argumentation capabilities: Towards the creation of more persuasive agents.” Artificial Intelligence Review 17, no. 3 (2002): 169-222.

Rosenfeld, Ariel, and Sarit Kraus. “Strategical Argumentative Agent for Human Persuasion.” In ECAI 2016: 22nd European Conference on Artificial Intelligence, 29 August-2 September 2016, The Hague, The Netherlands-Including Prestigious Applications of Artificial Intelligence (PAIS 2016), vol. 285, p. 320. IOS Press, 2016.

Detecting Persuasive Rhetoric

Allen, James F., and C. Raymond Perrault. “Analyzing intention in utterances.” Artificial intelligence 15, no. 3 (1980): 143-178.

Gilbert, Henry T. “Persuasion detection in conversation.” PhD diss., Monterey, California. Naval Postgraduate School, 2010.

Ortiz, Pedro. “Machine learning techniques for persuasion detection in conversation.” PhD diss., Monterey, California. Naval Postgraduate School, 2010.

Walker, Marilyn A., Pranav Anand, Robert Abbott, and Ricky Grant. “Stance classification using dialogic properties of persuasion.” In Proceedings of the 2012 Conference of the North American Chapter of the Association for Computational Linguistics: Human Language Technologies, pp. 592-596. Association for Computational Linguistics, 2012.

Young, Joel, and Pedro Ortiz. “Automated Persuasion Detection in Conversation.” GSTF Journal on Computing 1, no. 3 (2011).

Analysis of Visual Persuasion

Joo, Jungseock, Weixin Li, Francis F. Steen, and Song-Chun Zhu. “Visual persuasion: Inferring communicative intents of images.” In 2014 IEEE Conference on Computer Vision and Pattern Recognition, pp. 216-223. IEEE, 2014.

Joo, Jungseock. “Visual Persuasion in Mass Media: A Computational Framework for Understanding Visual Communication.” PhD diss., UNIVERSITY OF CALIFORNIA, LOS ANGELES, 2015.

Narrative Persuasion

Hamby, Anne, David Brinberg, and James Jaccard. “A Conceptual Framework of Narrative Persuasion.” Journal of Media Psychology (2016).

Hamby, Anne, David Brinberg, and Kim Daniloski. “Reflecting on the journey: Mechanisms in narrative persuasion.” Journal of Consumer Psychology (2016).

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