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The Tourism Structured Web Data Community Group

The mission of this group is to discuss and prepare proposals, examples, and best practice guidance for the sharing, via the web, structured data descriptions of resources associated with the tourism industry. Initial focus will be on extending schemas for the improved representation of tourism related information markup and sharing. The group will seek consensus around, and support for, proposal(s) to be made to the community.

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Update – new standardization initiatives

Dear All,

I apologize upfront for not giving news sooner. I will try to update you on the matters I’m working on related to standardization which could interest you, and open again the discussions for improving on tourism.

As a reminder, in 2016-2017 we made two new proposals, accepted, to include new terms and properties in the vocabulary. Then, in 2018-2019, I was asked to draft the technical aspects of a norm for my country, Spain, based on (UNE 178503). It was approved and got traction, and in 2020 I worked on extending it to cope with new needs related to COVID-19. I missed here an opportunity to ask for changes in, and things went back to normal.

In 2021 the sector was recovering from the pandemic blow. But in the second semester 2022, I took part in two initiatives I wanted to share with you. The first one is that I got invited as co-chair of this group to an introductory meeting organized by the European Commission. They are considering drafting a standard for the EU, and they wanted input from national organizations, corporates, and groups like ours. To my knowledge, they are still considering what route to take. If someone in this group has got more information and can share it with all of us, please do so.

The second one is that the tourism committee of ISO (International Organization of Standardization) has validated the creation of a working group (ISO/TC 228 WG 21 Semantics in tourism destinations) to draft a new norm (ISO/NP 20525 Tourism and related services — Semantics applied to tourism destinations). I will be co-chairing the working group and represent Spain as technical expert along with a dozen of experts from other countries (please contact me if you want to join this group to put you in touch with the secretary of the ISO tourism committee). The goal is to end up with a norm that can be used by anyone to model and exchange tourism data, and we will certainly look to as primary inspiration.

In the forthcoming months, I would like if possible to get any ideas you can provide to improve first, and that could help us draft the new ISO norm. If we manage to get this right, we could add a lot of value to society. Personally, I will work towards adding terms related to sustainability as much as possible.

I look forward to improving and promoting with you. Take care.

Proposal for TouristDestination and TouristTrip Submitted to

A proposal has been submitted to the community for the creation of two new Types — TouristDestinationTouristTrip

TouristDestination A tourist destination. In principle any Place can be a TouristDestination from a CityRegion or Country to an AmusementPark or Hotel. This Type can be used on its own to describe a general TourstDestination, or be used as an additionalType to add tourist relevant properties to any other Place. A TouristDestination is defined as a Place that contains, or is colocated with, one or more TourstAttractions, often linked by a similar theme or interest to particular a touristType. The UNWTO defines Destination (main destination of a tourism trip) as the place visited that is central to the decision to take the trip.

  • Subtype of: Place
  • Property: touristType
  • Property: includesAttraction (new property): Attraction located at destination. [Expected types: TouristAttractionTouristDestiation]

TouristTrip A tourist trip – a created itinerary of visits to one or more places of interest (TouristAttraction/TouristDestination) often linked by a similar theme, geographic area, or interest to a particular touristType. The UNWTO defines tourism trip as the Trip taken by visitors

  • Subtype of: CreativeWork
  • Property: touristType
  • Property: itinerary (new property): Destination(s) that make up a trip. For a trip where destination order is important, use ItemList to specify that order. [Expected types: PlaceItemList]

For more details, and options to support and/or comment, see the full submission in the GitHub Issue (#1810).


Initial proposal accepted and published by

The latest release of (v3.3) appeared last month and it includes the proposals this group submitted:

  • Enhancements to the TouristAttraction type with the availableLanguage and touristType properties.

    As can be seen from the significant set of examples, combining this type with others (eg. Museum, Event, AmusementPark, etc) enables the description of most anything as to be of interest to a tourist.

  • The addition of the publicAccess property to the Place type

Great progress – let the group know if and when you see on and apply this to tourist sites.

Onward, we are now thinking about what might be next – suggestions/proposals welcome!

Proposal #1 (follow up from previous post)

Dear All,

Following the proposal posted by Angelica Lo Duca and Elisabetta Triolo on November 3, Richard Wallis and I have had some interesting and constructive discussions with them about the way to move it forward.

As a result, we have reached a consensus around a minimum viable proposal to add value without adding too many things into the vocabulary.

Our goal is to fix some key issues identified in the past with the way tourist attractions are modeled today, and to provide a first set of examples for the Tourist Attraction class, from basic to complex, which are inexistent today. As such, the purpose is not solve every issue we have identified up to now; this will be hopefully done in forthcoming proposals 🙂

We invite you all to provide your comments or thoughts in this group’s mailing list. If no roadblocks are found, after one week we will submit a pull request to for incorporation into the Core Vocabulary.

Many thanks in advance for your feedback and help.
Kind regards,


Our proposal is very simple and can be explained as follows:

1. Keep using the existing Multi-Type Entities mechanism available in as the best way to model tourist attractions, i.e. do not alter the class structure for the moment. Using this simple mechanism, anything can be expressed in as two or more classes, e.g. a famous winery that has become a tourist attraction on its own can have the types Winery and TouristAttraction (see the examples provided in the link below).

2. Add or alter some useful properties:

a) Add a property touristType to TouristAttraction (valid types are Audience or Text) to model the type of tourism the attraction is catering for, as well as the origin of the incoming tourists (see the example of a Cemetery).b) Add a property availableLanguage to TouristAttraction (valid types are Language or Text), used to model the languages available in the tourist attraction, e.g. the ones spoken during a guided visit, or written in the interpretative signage.

c) Add a property publicAccess (Boolean) to Place (the parent class of TouristAttraction) to signal that the place is accessible by public visitors. This criteria is important for tourist attractions, since many of them cannot be visited by the public.

d) Modify the property isAccessibleForFree used in Place (the parent class of TouristAttraction) to signal that the tourist attraction is accessible for free. Supersedes free.

All the details can be found in Richard’s GitHub fork (it will be used to build the PR for the main schema GitHub repository):

Also, a working copy with the changes incorporated and nine examples covering the changes described before can be found here:

TouristAttraction extension proposal

Hi all,

one of my students, Elisabetta Triolo, is working on a proposal of a host extension for the TouristAttraction class of

She studied the structure of some important tourism platforms such as TripAdvisor, ParisInfo, Gogobot, and she tried to define what a tourist attraction is, by reading information and publications such as the Wikipedia definition, the Lorenzo Canova’s study of attractions, Lucia Varra’s article about tourist destination.

The whole extension has been published here.

In addition, an owl version of the extension is available here and it’s possible to find an explanation of the project here.

It’s important for us to have feedback from the community, in order to improve the structure of the class and its subclasses, and, hopefully, add this as an host extension of the project.

Thanks in advance for your attention,


Proposal to kickoff group activity in 2016

Hi All,

Before taking some days off this holiday season, I would like to introduce some steps that we propose to initiate the group activity for 2016. Perhaps the term roadmap is adequate for this purpose.

Please consider the content as an individual contribution from Sismotur to start the debate, kindly please do not take this as an attempt to impose any methodology to this group, we are just trying to help.

Besides, Richard and I suggest to kick off the group activity in 2016 with a first (and if possible simple) example to improve We think this would be good to provide traction and get the group to work around a specific subject.

Finally, please accept my apologies for any mistakes in the text, English is not my mother language.

All the best for the holiday season and 2016.

Kind regards,

Roadmap proposal

1. Do a diagnostic of the existing vocabulary

The first thing we propose to do is to review as a whole in order to identify major improvement areas to the vocabulary.

I will use a real example for this, the Beach class, which is an important place for many tourism destinations. This class is a child of Civil Structure and has no properties of its own. As a result, the only way to describe it is to use the following properties:
– from CivicStructure: openingHours,
– from Place: address, photo, review…
– from Thing: name, url, description, image…

In our humble opinion, openingHours is of limited interest for a beach (at least in our home country, Spain, where most beaches are public).
We think this class could potentially benefit from:
(a) being a child of TouristAttraction (class without properties too!), from which it could inherit properties relevant to tourists,
(b) adding  properties to describe things such as the sand type (white, volcanic…), the setting (urban, natural), the type (quiet, nudist, lively, ideal for surfing…).
These properties are found in Tenerife’s website,
Please do not take this as a concrete proposal, but just an example to illustrate the point.

2. Establish a framework to adapt the class tree

Based on the result of the diagnostic, analyze the existing global class tree and propose improvements to it.

This involves mainly the following tasks:

  • identify potentially missing (or redundant) classes, e.g. add a new Viewpoint class,
  • propose modifications to the class tree (in particular adding relationships between classes), e.g. make Beach be a child of TouristAttraction.

As a result, we should get a clear picture of the transition between the existing class tree and an improved tree which is better suited for Tourism.

3. Model individual classes to match tourism industry needs

For each class identified as relevant for Tourism in step 2, analyze its properties and decide whether these need to be amended (i.e. add, modify, remove properties).
The gist of this work is to do here concrete proposals to involving class properties.

This is a work that can be made parallel for final classes (i.e. those with no children) if we all decide to make subgroups specialized in a particular domain (e.g. oenological tourism, sport tourism, cultural tourism… (*)). On the other hand, serializing the work is another valid option.

Furthermore, we could gather advice from experts to ensure each class gets the necessary properties for industry players having a stake on it. In that respect, we could bring tourism destinations specialized in the domain under analysis to the discussion table (e.g. subject matter experts from Canary Islands and Baleares tourism boards when analyzing the class Beach). This would allow us to take into account the tourism destination point of view, and make class properties relevant for the industry.
(*) These tourism categories are loosely taken from the current French national tourism plan.


Welcome and Background

Felipe Santi and I welcome you to the Tourism Structured Web Data Community Group.

This group was set up in response to a thread, Tourism Schema, that Felipe started on the Community Group mailing list.

We are a small company of consultants in the tourism industry focused on helping tourist destinations and services to market themselves. For that purpose we have recently built a web platform <>, which makes heavy use of tourism categories to describe places the tourists can visit or things they can do.

We would like to migrate the existing categories in our platform to classes, however that would require extending classes (e.g. TouristAttraction) to cover up more detailed use cases frequent in the tourism industry.

It was clear from the following messages that there was interest in discussing enhancement and possible extension to the vocabulary to help with the structured markup of tourism related information.  Also there was interest in sharing best practice in the ways to this.  Hence this group.

Tourism covers broad areas of markup interest, from locations and transport to hotels and disability access etc. is also very broad.  So it is hoped that much of what is required is already available, or being proposed – there is a hotels extension already in the proposal stage. The enhancements needed may well be minimal, and much of the work of this group will be around  identifying use cases and capturing best practice to satisfy them.

We will have a wiki soon to capture such work in.  In the meantime, please don’t hold back with suggestions, and potential use cases for us to engage with.

Richard Wallis.

Call for Participation in The Tourism Structured Web Data Community Group

The The Tourism Structured Web Data Community Group has been launched:

The mission of this group is to discuss and prepare proposals, examples, and best practice guidance for the sharing, via the web, structured data descriptions of resources associated with the tourism industry.

Initial focus will be on extending schemas for the improved representation of tourism related information markup and sharing. The group will seek consensus around, and support for, proposal(s) to be made to the community.

In order to join the group, you will need a W3C account. Please note, however, that W3C Membership is not required to join a Community Group.

This is a community initiative. This group was originally proposed on 2015-12-08 by Richard Wallis. The following people supported its creation: Richard Wallis, Raphaël Troncy, Felipe Santi, Christopher Regan, Vicki Holland. W3C’s hosting of this group does not imply endorsement of the activities.

The group must now choose a chair. Read more about how to get started in a new group and good practice for running a group.

We invite you to share news of this new group in social media and other channels.

If you believe that there is an issue with this group that requires the attention of the W3C staff, please email us at

Thank you,
W3C Community Development Team