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Community & Business Groups

Call for Participation in Brand Identity Tokens Community Group

The Brand Identity TokensCommunity Group has been launched:

This Community Group will develop the Design Tokens Architecture: A methodology to collect, store and distribute design tokens systematically at scale, from simple, single brands, to widely complex, multi-brand organizations.

This group will also produce the Design Tokens Architecture Specification to define taxonomy conventions for design tokens and design token systems.

The Design Tokens Architecture Specification will also aim to extend the scope of design tokens from design-specific attributes to textual elements, utilities, code snippets, functions, and assets. And offer broader cross-platform applicability and reliability and cross-team understandability due to the addition of token clusters, token tiers, token categories, and token types.

In order to join the group, you will need a W3C account. Please note, however, that W3C Membership is not required to join a Community Group.

This is a community initiative. This group was originally proposed on 2022-11-01 by Milber Ferreira. The following people supported its creation: Milber Ferreira, somin kim, Brandi Kolosky, Ian Jacobs, Nathan Brown. W3C’s hosting of this group does not imply endorsement of the activities.

The group must now choose a chair. Read more about how to get started in a new group and good practice for running a group.

We invite you to share news of this new group in social media and other channels.

If you believe that there is an issue with this group that requires the attention of the W3C staff, please email us at

Thank you,
W3C Community Development Team

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