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Press clipping: [Broadcast] “Where is TV audio description heading in 2019?”

On 31 January 2019, Claudia Cahalane, blogs editor and accessibility advocate of AbilityNet, wrote in Broadcast, in article “Where is TV audio description heading in 2019?”:

[…]It seems that on top of tech and financial challenges around growing AD across more platforms and services, broadcasters are grappling with how to create appealing, fitting and engaging AD scripts that slot between dialogue and sound within programmes.

We heard that the formation of the W3C (World Wide Web Consortium) Community Group on audio description last year is looking to address this. The group aims to release an open standard file format for AD by the end of this year, according to Nigel Megitt, executive product manager at the BBC and chair of the W3C group.

The impetus, he said, is that “Audio description is fantastic, but all the tools you use to make it are proprietary – there’s no way to exchange information about the production of audio description.”

Having some ‘standard tooling’ to do this would make it cheaper and easier for more people to create AD, Meggitt told delegates at the Google-sponsored event.[…]

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