Understanding SC 3.2.4:Consistent Identification (Level AA)

In Brief

Objective: Actions are more predictable across pages
Author task: Identify repeating functions consistently

Intent

The intent of this Success Criterion is to ensure consistent identification of functional components that appear repeatedly within a set of Web pages. A strategy that people who use screen readers use when operating a Web site is to rely heavily on their familiarity with functions that may appear on different Web pages. If identical functions have different labels (or, more generally, a different accessible name) on different Web pages, the site will be considerably more difficult to use. It may also be confusing and increase the cognitive load for people with cognitive limitations. Therefore, consistent labeling will help.

This consistency extends to the text alternatives. If icons or other non-text items have the same functionality, then their text alternatives should be consistent as well.

If there are two components on a web page that both have the same functionality as a component on another page in a set of web pages, then all 3 must be consistent. Hence the two on the same page will be consistent.

While it is desirable and best practice always to be consistent within a single web page, 3.2.4 only addresses consistency within a set of web pages where something is repeated on more than one page in the set.

Benefits

People who learn functionality on one page on a site can find the desired functions on other pages if they are present.
When non-text content is used in a consistent way to identify components with the same functionality, people with difficulty reading text or detecting text alternatives can interact with the Web without depending on text alternatives.
People who depend on text alternatives can have a more predictable experience. They can also search for the component if it has a consistent label on different pages.

Techniques

Each numbered item in this section represents a technique or combination of techniques that the WCAG Working Group deems sufficient for meeting this Success Criterion. However, it is not necessary to use these particular techniques. For information on using other techniques, see Understanding Techniques for WCAG Success Criteria, particularly the "Other Techniques" section.

Sufficient Techniques

G197: Using labels, names, and text alternatives consistently for content that has the same functionality AND following the sufficient techniques for Success Criterion 1.1.1 and sufficient techniques for Success Criterion 4.1.2 for providing labels, names, and text alternatives.

Note

Text alternatives that are "consistent" are not always "identical." For instance, you may have a graphical arrow at the bottom of a Web page that links to the next Web page. The text alternative may say "Go to page 4." Naturally, it would not be appropriate to repeat this exact text alternative on the next Web page. It would be more appropriate to say "Go to page 5". Although these text alternatives would not be identical, they would be consistent, and therefore would satisfy this Success Criterion.

A single non-text-content-item may be used to serve different functions. In such cases, different text alternatives are necessary and should be used. Examples can be commonly found with the use of icons such as check marks, cross marks, and traffic signs. Their functions can be different depending on the context of the Web page. A check mark icon may function as "approved", "completed", or "included", to name a few, depending on the situation. Using "check mark" as text alternative across all Web pages does not help users understand the function of the icon. Different text alternatives can be used when the same non-text content serves multiple functions.

Failures

The following are common mistakes that are considered failures of this Success Criterion by the WCAG Working Group.

F31: Failure of Success Criterion 3.2.4 due to using two different labels for the same function on different Web pages within a set of Web pages

Key Terms

assistive technology

hardware and/or software that acts as a user agent, or along with a mainstream user agent, to provide functionality to meet the requirements of users with disabilities that go beyond those offered by mainstream user agents

Note

Functionality provided by assistive technology includes alternative presentations (e.g., as synthesized speech or magnified content), alternative input methods (e.g., voice), additional navigation or orientation mechanisms, and content transformations (e.g., to make tables more accessible).

Note

Assistive technologies often communicate data and messages with mainstream user agents by using and monitoring APIs.

Note

The distinction between mainstream user agents and assistive technologies is not absolute. Many mainstream user agents provide some features to assist individuals with disabilities. The basic difference is that mainstream user agents target broad and diverse audiences that usually include people with and without disabilities. Assistive technologies target narrowly defined populations of users with specific disabilities. The assistance provided by an assistive technology is more specific and appropriate to the needs of its target users. The mainstream user agent may provide important functionality to assistive technologies like retrieving Web content from program objects or parsing markup into identifiable bundles.

Assistive technologies that are important in the context of this document include the following:

screen magnifiers, and other visual reading assistants, which are used by people with visual, perceptual and physical print disabilities to change text font, size, spacing, color, synchronization with speech, etc. in order to improve the visual readability of rendered text and images;
screen readers, which are used by people who are blind to read textual information through synthesized speech or braille;
text-to-speech software, which is used by some people with cognitive, language, and learning disabilities to convert text into synthetic speech;
speech recognition software, which may be used by people who have some physical disabilities;
alternative keyboards, which are used by people with certain physical disabilities to simulate the keyboard (including alternate keyboards that use head pointers, single switches, sip/puff and other special input devices.);
alternative pointing devices, which are used by people with certain physical disabilities to simulate mouse pointing and button activations.

same functionality

same result when used

set of web pages

collection of web pages that share a common purpose and that are created by the same author, group or organization

Examples include:

a publication which is split across multiple Web pages, where each page contains one chapter or other significant section of the work. The publication is logically a single contiguous unit, and contains navigation features that enable access to the full set of pages.
an e-commerce website shows products in a set of Web pages that all share the same navigation and identification. However, when progressing to the checkout process, the template changes; the navigation and other elements are removed, so the pages in that process are functionally and visually different. The checkout pages are not part of the set of product pages.
a blog on a sub-domain (e.g. blog.example.com) which has a different navigation and is authored by a distinct set of people from the pages on the primary domain (example.com).

Note

Different language versions would be considered different sets of Web pages.

user agent

any software that retrieves and presents Web content for users

web page

a non-embedded resource obtained from a single URI using HTTP plus any other resources that are used in the rendering or intended to be rendered together with it by a user agent

Note

Although any "other resources" would be rendered together with the primary resource, they would not necessarily be rendered simultaneously with each other.

Note

For the purposes of conformance with these guidelines, a resource must be "non-embedded" within the scope of conformance to be considered a Web page.