Promoting Business Case

From Education & Outreach

We very much welcome your help telling everyone about The Business Case for Digital Accessibility.
You are welcome to use the sample wording below for your own blog posts, newsletter articles, etc.
If you write a blog, newsletter article, or such, please let us know by sending e-mail to wai-eo-editors@w3.org and we'll add it to our list. Thanks!

Basic Info

Tweet ideas you can use

#Accessibility can drive innovation, enhance your brand, extend market reach, and minimize legal risk. Learn more about The Business Case for Digital Accessibility at https://www.w3.org/WAI/business-case/ -#a11y [ https://twitter.com/w3c_wai/status/1060875447402147847 ]

Tired of building the #a11y business case with worn out ROI models? The vibrant new annotated version from @w3c_wai clearly demonstrates that accessibility is simply good business. [ https://twitter.com/knowbility/status/1062447531366510597 (retweeted 23 times) ]

Bonus in the newly published Business Case for Digital Accessibility from @w3c_wai - an annotated bibliography! Customize #a11y support for your own environment.[  https://twitter.com/knowbility/status/1063136572323872768]

Why invest in digital accessibility? @w3c_wai compiles strong evidence from Apple, @MSFTaccess, @BarclaysAccess, and others that there are solid business benefits. https://www.w3.org/WAI/business-case/ … #a11y [1]

Blog & newsletter ideas you can use

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E-mail ideas you can use

New Resource: The Business Case for Digital Accessibility





EOWG planning & record keeping

For an example of a past campaign, see: Promoting Showcase Videos

Audiences & Messages for Outreach

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(more in analysis doc)

Record of outreach and mentions

Initial announcements

Key points to get across in W3C's initial tweet, WAI IG e-mail, etc.? brainstorms:

Draft IG e-mail

New Resource: The Business Case for Digital Accessibility

Dear WAI Interest Group Participants,

The W3C WAI Education and Outreach Working Group (EOWG) today published a new resource that examines the rationale for organizations to address accessibility: 

The Business Case for Digital Accessibility 
https://www.w3.org/WAI/business-case @@ check URI @@

The resource includes tangible and intangible benefits of accessibility, and the risks of not addressing accessibility adequately. It explores how accessibility can:

  • Drive Innovation
  • Enhance Your Brand
  • Extend Market Reach
  • Minimize Legal Risk

It provides case studies and examples to inspire confidence that continued investment in accessibility is good for your organization.

EOWG welcomes other case studies, see https://www.w3.org/community/wai-engage/wiki/Case_studies
Comments are also welcome via GitHub or e-mail. These are linked near the bottom of the page under "Help improve this page".

Draft Tweet

Accessibility can drive innovation, enhance your brand, extend market reach, and minimize legal risk. Learn more about The Business Case for Digital Accessibility at @@URI #a11y

Draft News

New Resource: The Business Case for Digital Accessibility

The Business Case for Digital Accessibility explores how accessibility can drive innovation, enhance your brand, extend market reach, and minimize legal risk. It includes tangible and intangible benefits of accessibility, and the risks of not addressing accessibility adequately. It provides case studies and examples to inspire confidence that continued investment in accessibility is good for your organization.

Archived from 2009


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