A revolution in Ads for a positive change

Below is an idea I have that would revolutionize the way people look at and use advertisement. The idea would be used to make money for a foundation that could help support and bring about positive change in the world.

If you find this interesting, or think you have a way to implement this, then you can contact me at paul-ruth@sbcglobal.net with “Ad Shopping” in the subject line just in case it gets caught in the spam folder.

-Paul

Ad Shopping

Overview:

Imagine being able to make a nuisance into a useful tool. Ads are displayed on just about every website. Most people will find them distracting, or useless. At the same time, people spend a good amount of time on the internet searching for products and information. Why not combine the two? This would make the advertising experience useful to each individual person.

Problem this idea solves:

Website ads target people based on page content, profile details, or even history. The problem is that people are not just numbers and facts. Their buying interest changes and evolves over time. People may be thinking about birthday presents even though they are on a social network looking up their favorite band, or writing a research paper. Simply put, the current consumer to ad relationship is pretty good, but it can be better.

The solution:

Using an Open ID concept, we create a shopping preferences platform. It simply would be a form asking people what they would like to see in their ads. People would opt in, and all personal information is kept private, and the consumer only give information that want to share. It is promoted by asking what the viewer, reader, consumer is interested in knowing about. It may be hot deals, new furniture, TV shows, websites, music, cars, information, non-profits etc. Or, it may be they are really not in the market, and they want to see like funny ads, or informative ads. Knowledge of how people are entertained could be used to find ads to fill in when the specific interest cannot be filled.

For example: Obviously people are not in the market to buy a simple and widespread product like Coke. But, the entertainment preferences could pick which Coke ad to display as fillers, or even as primary ads based on the highest bidder.

The appeal:

For consumers: They finally have a choice in what ads they see. They can use this platform to learn more about new products they might be thinking of buying. So let’s say someone is upset with their bank, but they are uninformed of the different banks. Most people don’t want to do hours of research, but with this platform the banks’ ads come to them. All information is on a volunteer agreement, privacy is number one

For advertisers: They are able to display ads directly to people’s interest.

For websites: The websites need to offer new and innovative ways to appeal to advertisers. People on the web are not static, they go to many different login websites. There needs to be a simple way to stream line this sort platform. It cannot be expected that people with keep filling out new forms for every site they go to. This is where you, and Open ID comes in.
How it works:
People are encouraged to fill out interest forms based on the type of ads they see. The ads respond to tags from the account rather than from the website content. Similar to Myspace targeting ads to certain profile when they are logged in. People can be sent updates through their e-mail, accounts and so on. Websites will offer it as part of their membership, but it will all be integrated across the web through an Open ID concept (or Open ID itself). The money comes in by the system taking a small percentage from the ad revenue. The profits are then uses to promote positive charitable and developmental foundation. The foundation uses the money earned to develop the world connecting the 1st world and the 3rd world in a way never before conceived just by changing the way we look at ads.

Conclusion:

In the end, this system makes advertising useful to everyone. The system can even expand into internet TV allowing the TV networks to integrate the service. Basically this concept changes the way people see the soon to be useless annoying ad.