I am what I wear
The fit bit craze isn’t wearing off, quite the contrary: smart earplugs, earrings, or more conventional watches and glasses are making their way into our daily routines with less resistance by the day. Until recently though, an overwhelming majority of these devices was associated with health and fitness. So what does this have to do with transport? Quite a bit; and a bit more in the years to come.
As much as we like to accessorize ourselves though, we won’t necessarily start wearing a new ring to ease the traffic management centre’s daily hustle. They need to provide us with some value or else it’s doomed to fail. Give us an intermodal itinerary, with alternatives and real-time updates; opportunity to book for carpooling; and of course substitute the ticket on the bus.
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