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Web and Digital Marketing Convergence

What's missing? What's next?

A W3C workshop hosted by Nielsen

September 17-18, 2015 Tampa, Florida

Day 1 (Thursday, Sept. 17): 9 am - 5 pm draft minutes
  • 8:30 Continental breakfast
  • 9:00-10:30 Welcome and Introduction
    Session 1: Setting the Stage
    • Co-chairs Chad Hage, Nielsen, and Reza Jalili, Adobe; Wendy Seltzer, W3C
    • Global and academic perspectives:
    • Keiji Takeda, Keio University: Digital Marketing AntiPatterns
    • Balaji Padmanabhan, University of South Florida, slides
  • 10:30 Morning break
  • 11-12:30 Session 2: Metrics and Data Collection
    • Moderator: Chad Hage
    • Ad-ID, Jarrett Wold, slides
    • Adobe, Reza Jalili, slides
    • Nielsen, Chad Hage, slides
  • 12:30-1:30 Lunch
  • 1:30-3:00 Session 3: Security and Viewability
    • Moderator: Chris Clark group slides
    • WhiteOps, Ash Kalb slides
    • Facebook, Brad Hill
    • Mozilla, Olivier Yiptong slides
    • IAB, Brendan Riordan-Butterworth
    • Rocket Fuel, Mark Torrance
    • WhiteOps, Dan Kaminsky
  • 3:00 Afternoon Break
  • 3:30-5:00 Session 4: Data Modeling and Context
    • Moderator: Satya Satyamoorthy
    • Apple, Alexandre Bertails slides
    • GS1, Eric Kauz slides
    • Kaist, Sungkwan Jung slides
    • Nielsen Catalina Solutions, Satya Satyamoorthy slides
Dinner -- on-site

Day 2 (Friday, Sept. 18): 9 am - 4 pm draft minutes
  • 8:30 Continental breakfast
  • 9:00-10:30 Session 5: Privacy and Identity
  • 10:30 Morning break
  • 11-12:30 Session 6: Connections
    • Moderator: Reza Jalili
    • Fuji TV, Kazuhiro Hoya slides
    • Kaist (share button), Jinhong Yang slides
    • NACS, David Ezell slides
  • 12:30-1:30 Lunch
  • 1:30-2:30: Running Code -- Demonstrations
    • WhiteOps, Ad-ID
  • 2:30-4:00 Session 7: Conclusions and Next steps
    • Moderator: Wendy Seltzer and co-chairs
    • Participation by all encouraged!

Day 0: Wednesday, for those arriving early, if you register by Monday, Sept. 14, at 2pm EDT, Nielsen is offering a reception and dinner:
4pm - 5:30 pm, Meet and Greet Reception at Nielsen, 501 Brooker Creek Rd., Oldsmar, FL. (just come to the main entrance and you will be directed to the event), followed by dinner at the Columbia Restaurant, an historic Tampa restaurant. Transportation will be provided back to Nielsen after the dinner then also to any of the hotels in Oldsmar if guests need to be dropped off.



Nielsen Global Technology Center
Address: 501 Brooker Creek Blvd, Oldsmar, FL 34677
Phone:(813) 366-3100

Business casual attire is appropriate.

Oldsmar is a suburb of Tampa, Florida, about 15 miles from Tampa International Airport. Our hosts advise that taxis from the airport to local hotels are a convenient alternative to renting a car.

Nearby hotels: pdf listing and map

  • Holiday Inn Express
  • Marriott Courtyard
  • Marriott Residence Inn
  • Hilton Garden Inn
  • Hampton Inn

These hotels offer shuttle service to the Nielsen facility if requested at check-in. Ask for the Nielsen rate.