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Community & Business Groups

Sustainable Web Design Community Group

A community group dedicated to creating sustainable websites. This group will not publish specifications.


Group's public email, repo and wiki activity over time

Note: Community Groups are proposed and run by the community. Although W3C hosts these conversations, the groups do not necessarily represent the views of the W3C Membership or staff.

drafts / licensing info

Web Sustainability Guidelines (WSG) 1.0

Chairs, when logged in, may publish draft and final reports. Please see report requirements.

Publish Reports

Old JavaScript Code Threates Web Sustainability

The following research paper describes the astonishing extent of old JavaScript code with know security problems on the web:

Thou shalt not depend on me: analysing the use of outdated JavaScript libraries on the web

What’s needed for better sustainability is a library that allows lookup of JS library by version, with known vulnerabilities. At the very least, design and maintenance documents for websites should include a strategy for fixing outdated JS libraries in the mix.

Sustainable Ux in VR – Using Ux to enhance sustainability of Virtual Reality

My presentation from Sustainable Ux – for Jan 2017, also the Nov 2016 Los Angeles Ux Professionals meeting

Narrated YouTube:

Google Slides:

Sustainable Web Talks?

Tim Frick provided a good intro to the concept at his recent Ted Talk:

You can see discussions of specific topics at the Sustainable Ux website – how Experience Designers can combat climate change:

Here’s a video of the entire Sustainable Ux conference:

Sustainable Ux Organizer James Christie has a great talk on “Carbon-Conscious Web Design”


Sustainable Web Design Resources

MightyBytes Sustainable Web Blog

Here’s a link to all things Sustainable Web Design on Mightybytes’ website. As of Feb 2014 we have 19 posts on various aspects of web sustainability and a guide for developing sustainable digital products for anyone who might be interested.

A SlideShare Intro to the Sustainable Web

A good summary of Sustainable Web Design principles.

Sustainable Web Design from Tim Frick

Sustainable Virtual Design Blog


Current Sustainable Web Evaluators

All — I propose we keep a running list of current sustainable web evaluator tools/methods. These can be either auto-gen (“auto”) assessments (like Tim’s Ecograder) or manual (“manual”) assessments (like the IMA contest, etc.)

From this and with additional work we can compile a standardized set of assessments to rate sustainable Web.

If you know of others, or come across them in your work, please add to the list:

  1. Ecograder, auto,
  2. Interactive Media Awards (Green Category), manual,
  3. Green Certified Site, auto,, $
  4. The Green Web Foundation
  5. Green Your Website (Mashable article), manual,
  6. Jeramiah Owyang (blog article), manual,

SWED Model Vinn Diagram

SWED Model (vinn diagram)
I am working out the model for improved sustainable Web ecosystem design model.

All, just wanted to share the latest version of the Sustainable Web Ecosystem Design (SWED) model that I am using for edition 2 of my book. This is also being used as instructional material in the class I teach at Penn State, IST 250.
Any commentary is welcome.
Thanks, Greg

Poll: Organizing chair.

Dear group members,

We have nominated Pete markiewicz as our new chairman. Congratulations Pete! Besides, I’d like thanking Tim Frick for having taken charge of Interim Chair.

Now, please vote for how our chair will be organized.

[poll id=”2″]

End Date: July 1, 2013 @ 5:00 pm

Every poll is on Polls Archive.

Would love some feedback on EcoGrader, a new tool for measuring website sustainability.

Greetings fellow group members,

Last week my company Mightybytes launched the first version of EcoGrader, a free tool that helps people better understand website sustainability. Inspired by a need for more sustainable web solutions as well as Hubspot’s Marketing Grader, EcoGrader analyzes a website’s contents (HTML, CSS, Javascript, images and hosting information) and runs a series of tests to compile a score. Our hope is that this score and the report generated by EcoGrader will help people make more sustainable choices for their websites.

There are currently six tests that help determine a site’s cumulative score, but we plan to add more over time. The six existing tests are:

  • Is your site hosted on a green/sustainable hosting provider?
  • What is your website’s findability according to MozRank?
  • How many HTTP requests are there upon hitting your website’s homepage?
  • What is your Google Page Speed according to Google Page Speed Insights?
  • Is your site designed mobile first or responsively according to [method of test]?
  • Did you avoid using Flash on your site?

We included these tests based on categories mentioned in some of the articles found in this group’s Resources page: performance, usability, findability, and green ingredients, which for EcoGrader means use of a green hosting provider. Each of these items produces a single score from 1-10 that is then weighted to help produce the final output score. More info about how we built EcoGrader, what we test for, and other details can be found on the app’s FAQ page.

In the future, we plan to add more diagnostics that will test sites for use of CDNs, script minification, and so on, but for this first version we wanted to finish a minimum viable product that we could get feedback on to better validate the product roadmap.

We would love to hear any suggestions group members might have on bugs, tweaks, and how to improve EcoGrader moving forward. Our early research showed that the majority of people we spoke to (website decision makers, business owners, web designers, marketers, and nonprofits) still think the Internet is a ‘green’ medium, despite a lot of data that shows otherwise. It is our hope that EcoGrader will help dispel this myth.

There’s still a long way to go, but we feel this is a good start. I’d love to hear what you think. Thanks in advance for checking EcoGrader out.

Tim Frick