Video-Based Resources/Accessibility Statements
Purpose
Encourage organizations to provide accessibility statements for their websites and mobile apps, to demonstrate support for accessibility.
Objectives
- Educate organizations on the importance of accessibility statements
- Encourage organizations to adopt an open dialog with their customers
Primary Audience
- Owners of websites and mobile apps who care about accessibility
- Accessibility advocates who want owners to promote accessibility
Approach
Mostly animated video (eg. whiteboard with concepts appearing as they are explained, illustrations of main concepts, keywords being emphasized, etc.).
Outline (~1 minute)
This video is intended to be integrated into the resource Developing an Accessibility Statement
- Opening
- "Do you want to demonstrate that you care about accessibility?"
- "An accessibility statement is a powerful way of communicating that"
- "Accessibility statements can be as brief as providing a contact point"
- "Already this demonstrates that you care about accessibility and about your customers with disabilities"
- "It is also an opportunity for you to explain more about the measures and actions that your organization takes towards accessibility"
- "It helps set the expectations for accessibility and help people to find support when things don't work as expected"
- "This improved user experience can help improve your reputation and help distinguish your products and services from competitors"
- "It can also help you have closer relationships with your customers and to learn about how you can further improve on accessibility"
- Closing
Acknowledgements
This work is supported by the EC-funded WAI-Guide Project.