Brightcove Retreats from HTML5

A Brightcove representative says the company is backing away from HTML5 & pushing their SDKs for native iOS & Android apps instead. In the article, the spokesperson cites advantages of native experiences, including that customers can install DRM. What this article seems to say is that lack of DRM is one of the main reasons one of the major video content delivery companies is pursuing proprietary solutions instead of HTML5. (Link: http://www.fiercemobilecontent.com/story/brightcove-retreats-html5-pushes-refreshed-sdks-native-android-ios-apps/2013-03-19)