Requirements and Changelog for Promotional Campaign to Web Development Course Instructors

Page Contents

About...
Promotion Venues
References

About Promotional Campaign Course Instructors

Purpose, Goals, Objectives

Get instructors of Web development courses to include accessibility well. Focus on introducing accessibility to instructors who aren't aware of it, rather than addressing complex issues for instructors already including accessibility.

Audience

Instructors for all types of courses:

Course content/audiences: full range, including on visual design, interaction design, programming, using WYSIWYG editors, multimedia design, etc.
Course type: full range, from evening courses on using a WYSIWYG editor, to online tutorials, to masters programs on human factors.

Some specific targets:

University/college
- Curriculum coordinators, facilty governance curriculum committees
- Department chairs for IT departments
- Aim at academic side for this campaign (administration is different focus)

Note that this is relevant to the following personas:

Educator user role, Professor Xiaoping Zhang teaches several Web development courses, as do his colleagues
Web Accessibility Specialist, William Travis is updating his Web accessibility training courses and wants to point participants to the latest introductory material

Approach

"Push" info about existing resources to target audiences. Maintain a page focused for instructors and promote it via an engaging e-mail to networks. Consider multiple methods, e.g., additional wave of e-mails, newsletter articles, or such—within very limited scope (e.g., put new highlights in revised emails). Working title for resource page: Integrating Web Accessibility in Courses

Scope

Current focus is on pointing to existing resources. May develop new content within the pointer page itself more later.

Notes

Put this under the "Developing Training" section &/or other (list of material focused for target audiences), so people can find it through the site nav.
Consider putting About W3C & WAI at the bottom (like in press releases) to help establish credibility and not spam
To limit people thinking it's spam, have trusted person send to trusted network

Open Issues

Promotion venues, e.g., e-mailing lists? newsletters? blogs? conference handouts? other???
Are book authors part of this target?

Consider for next version or related documents or other

Focus on getting in ACM model curriculum! (e.g., through sections: user interface development, computers & society, web)
Consider linking to outside resources
Questions for homework or quizzes, e.g.:
- Components
  - Explain the responsibilities of the different components for accessibility of [data tables, forms,...].
  - How could improvement in authoring tools dramatically improve Web accessibility overall?
- Evaluating Web Accessibility
  - Explain why an evaluation tool cannot automatically determine if a Web site is accessible and meets accessibility guidelines?
  - Many people have heard about the evaluation tool "Bobby". What different types of evaluation tools are available? <http://www.w3.org/WAI/eval/selectingtools.html>
  - Explain situations where you would use different types of evaluation tools? <http://www.w3.org/WAI/eval/selectingtools.html>
Perhaps provide list of course that use this material (long term)

Promotion Venues

Promotion venues where course instructors frequent: e.g., e-mail lists? newsletters? blogs? conference handouts? other?

Note: This list is targeting instructors who are not already integrating accessibility. Some related to accessibility are in 17 Nov minutes.

National Computer Societies
WASP Education TF
- Resource Page
- Buzz Articles
- Mailing List
Networks
- Web Accessibility Network of Australian Universities (WANAU), http://www.wanau.org/
Conferences
- HighEdWebDev
- [that one in Denver, CO]
...

W3C WAI materials to help you update your web course for accessibility
add in the email that our stuff is re-usable & adaptable -- can ues our stuff but adapt it
Make intro paragraph more grabby, for instance something like "Students today need to know how to meet the demands of their clients including accessible design requirements."
make the background links on w3c/wai to go to a background section on the resource page, not to different parts of the w3c & wai sites themselves
replace bookmark w/ something stronger
REQ - integrate justin's idea of integrating accessibility throughout courses instead of separately

For discussion: e-mail subject or newsletter blurb headline. brainstorms:

Materials for including accessibility in web instruction
Materials for including accessibility in web courses
Materials for covering accessibility in your web course
Resources for including accessibility in your Web courses
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Web accessibility resources for Web instructors
Web accessibility resources for Web development course instructors
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For Web course instructors: Accessibility materials

17 November 2006

[done] changelog items where recorded "real time" and are already integrated or are in brackets in the 17 November version (old1)

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