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WAI: Strategies, guidelines, resources to make the Web accessible to people with disabilities

[EARLY IDEAS] Promotional Campaign to Web Development Course Instructors

Page Contents

Requirements Analysis

Goal and audience: Get instructors of Web development courses to include accessibility well. This includes the wide range of courses, including on visual design, interaction design, programming, using WYSIWYG editors, multimedia design, etc. It includes all types of courses, from evening courses on using a WYSIWYG editor, to online tutorials, to masters programs on human factors. Focus is on introducing accessibility to those who aren't away of it (rather than addressing complex issues for those already including accessibility).

Approach: "Push" info about existing resources to target audiences. Maintain a page focused for instructors and promote it via an engaging e-mail to networks. Consider multiple methods, e.g., additional wave of e-mails, newsletter articles, or such—within very limited scope (e.g., put new highlights in revised emails). Working title for resource page: Including Web Accessibility in Courses

Note: Put this under the "Developing Training" section &/or other (list of material focused for target audiences), so people can find it through the site nav.

Scope: Current focus is on pointing to existing resources. May develop new content within the pointer page itself more later.

Misc Notes:

Open issues:

Consider for later ("wishlist"):

Promotion Venues

Promotion venues, e.g., e-mailing lists? newsletters? blogs? conference handouts? other???

Announcements

The following is an initial draft of what might become e-mails, newsletter blurbs, and such:

[quick abstract (that could be taken out & used as a short blurb in a newsletter), then more to provide tastey content for those who want to get some meat now]

[press release format?]

[For web course instructors]

[Lecture material, student material...]

[Tell why you should include accessibility in your Web course. - be up-to-date with the latest trends in the industry, legal requirement in some cases, attract larger audience for your course]

We've put together a resource page, [Including Web Accessibility in Courses], to help you incorporate accessibility in your upcoming Web design and development courses: <www.w3.org/WAI/intro/courses> We hope that you will bookmark this page and come back to it as you are preparing your course syllabus and materials.

Here is an example of the materials and information that is available on [Including Web Accessibility in Courses]:

For example, one focus is on understanding the essential components of Web accessibility, including web content, authoring tools, evaluation tools, browsers and other user agents, and assistive technologies used by people with disabilities. A document is available at <http://www.w3.org/WAI/intro/components.php> and [Including Web Accessibility in Courses] provides supporting material to facilitate your teaching this concept in your courses.

We hope to add more to [Including Web Accessibility in Courses] in the future. If you have suggestions of additional information that would help you include accessibility in your Web courses, please send them to xyz@w3.org, and we'll add them to our queue for later consideration. If you would like to be notified of updates to [Including Web Accessibility in Courses], subscribe to the XYZ e-mailing list by sending an e-mail to xyz-request@w3.org with subject "subscribe".

We appreciate... and look forward to...

[Including Web Accessibility in Courses] Content

[add to all below a short blurb, e.g., from WAI Resources]

[Tell why you should include accessibility in your Web course. - be up-to-date with the latest trends in the industry, legal requirement in some cases, attract larger audience for your course]

Concepts:

Presentation materials:

See also the complete list of WAI Resources.