All Signs Point to the Web

W3C Workshop on Web-based Signage

Makuhari, Chiba, Japan


The deadline for the Statement of Interest submission has been extended until 23 May 2012 due to requests from prospective submitters.


The Web is at a turning point with the emergence of the Open Web Platform, the set of technologies used to create highly interactive experiences and social apps on a broad range of devices. W3C has helped foster the deployment of Web technology on mobile devices and, for the past two years, has made the convergence of Web and TV a priority (see the Web and TV Interest Group). We now see an opportunity to extend the Web to a new class of devices: very large digital displays, such as those found in New York's Times Square or at many sporting events.

W3C is organizing a workshop to share perspectives, business use cases, and technology requirements so that the Open Web Platform can be used on digital displays - large and small. We invite operators of consumer electronics companies, digital signage platforms, advertisers, browser vendors, sign owners, and others to participate in this discussion.

About the Workshop

Large digital displays are popular in many settings for entertainment and advertising. However, the systems used to drive these displays are proprietary, complex, and expensive. There are significant business opportunities in creating new systems that:

Participants in this workshop will share insights on topics such as the advantages of supporting HTML5 and performance issues. We provide a more complete list of suggested topics below.

The Workshop is co-located with Digital Signage Japan 2012 and Interop Tokyo 2012.


The goals of this workshop are:

  • identify use cases and models for Web browser-based digital signage systems;
  • find ways to better integrate of Web standards into these systems;
  • refine the charter of the Web-based Signage Business Group.


The workshop is aimed at companies and organizations interested in the standardization of scalable digital signage, except very large-scale digital signage using multiple display and special designed fudge-LEDs panel. See below for possible meeting topics.


The main deliverable of the workshop will be the publication of a report that will define Web-based signage, list use cases, describe system models, and suggest first phase standardization topics for W3C.


This is a global workshop, so participation from all regions is welcome. You should consider participating in this workshop if you are in one of the following communities:

Participation criteria

  • To ensure maximum interaction among participants, the number of participants will be limited.
  • W3C membership is not required to participate in this workshop.
  • Attendees are required to submit a Statement of Interest.
  • Information on registration will be send with the notification of acceptance.

Statements of Interest

Each organization or individual wishing to participate must submit a Statement of Interest by email to <team-wb-signage-ws-submit@w3.org> by [EXTENDED].

Statements of interest will drive the agenda. Each statement should:

  • Explain the participant's interest in the workshop
  • Explain their view point (including use cases, business models and/or possible system design figures as many as possible)
  • Include concrete examples of their suggestions (if possible)

Statements of interest should be written in English. All submissions should be 1 to 5 pages in length, although they may link to longer versions or appendices. Allowed formats are valid (X)HTML, PDF, plain text. Papers in any other format (including invalid (X)HTML) may be returned with a request for correct formatting.

See also the following example Statements of Interest:


  • Statements of Interest will be published on the public Web page of the workshop. Submitting a Statement of Interest comprises default recognition of these terms for publication. The Program Committee reserves the right to decline submissions that are not deemed relevant to the workshop's stated goals.
  • The Program Committee will ask the authors of particularly salient submissions to explicitly present their position at the workshop to foster discussion. Presenters will be asked to make the slides of the presentation available on the workshop home page in HTML, PDF, or plain text.

Building the Agenda

The agenda will be based on the Statements of Interest. The Program Committee will review Statements of Interest and select people to give presentations.

The workshop program will run from 10 am to 5 pm on both days. Participants will be invited to join a reception in the evening of the first day.

Candidate Topics for the Agenda

Possible topics include, but are not limited to the following:

  • To determine discussion direction and following standardization area
    • Web-based signage definition, use case, business model, system image/model
  • Surrounding environments of Web-based signage
    • Regulatory issue
    • Ecology issues
    • Accessibility
    • Adaptability emergency situation and incorrect social data contamination
    • Privacy consent and protection of the end user (consumer)
  • Web technologies and its standardization
    • A survey of existing integration of Web technologies and digital signage technologies
    • Demonstrating the advantages of Web-based digital signage system
    • Standardization of Web-based frameworks for the development of Web-based signage system
    • Standardization of the semantics and syntaxes (e.g. XML syntaxes) of possible Web-based signage system
    • Relationship between existing digital signage systems and W3C/non-W3C Web standards
    • The role of Web-based signage approaches for improving the quality and reducing cost
    • The role of Web-based approaches for improving the accessibility
    • Requirements for extensions to the existing standards, e.g., HTML, to improve the support of signage
    • Plans to support Web-based technologies, e.g., HTML5, what kind of additional standards are needed.
    • Re-use of existing W3C/non-W3C markup languages for light-weight signage services

Workshop Organization

Workshop Chairs and Team Contact


Team contact:

Program Committee Members

The current Program Committee consists of:

  • Hiroyuki Aizu, Toshiba
  • Bill Crandall, Smith-Kettlewell Rehabilitation Engineering Research Center
  • Takeshi Enokibori, Hitachi
  • Philipp Hoschka, W3C
  • Ajit Jaokar, Futuretext
  • Toru Kobayashi, NTT
  • Hideaki Kosaka, Mitsubishi Electric
  • Kangchan Lee, W3C Korea Office/ETRI
  • Ted Leung, The Walt Disney Company
  • Charles McCathieNevile, Opera Software
  • Toshiyuki Okamoto, KDDI
  • Philipp Slusallek, DFKI
  • Mike Smith, W3C
  • Stephan Steglich, Fraunhofer
  • Hiroyuki Wakabayashi, Panasonic
  • John C. Wang, IAdea

Important Dates

Date Event
May 23, 2012
May 16, 2012
Deadline for Statements of Interest. Submit Statements of Interest to team-wb-signage-ws-submit@w3.org.
May 24, 2012
May 23, 2012
Acceptance notification sent.
June 3, 2012
May 23, 2012
Registration instructions sent.
June 7, 2012
June 6, 2012
Deadline for registration
June 8, 2012
May 23, 2012
Program posted on the workshop website.
June 14, 2012 Workshop Begins (10:00 AM)
June 15, 2012 Workshop Ends (5:30 PM)
June 27, 2012
June 22, 2012
Conference minutes and conference deliverables posted on the workshop website.

Venue, hotels, and other workshop logistics

The workshop will be held at Makuhari Messe, Chiba, Japan 2-1, Nakase, Mihama-ku, Chiba-city, 261-0023 Japan (40~60 mins from Tokyo station, 50~60mins from Narita Airport).


The Workshop will be held at "Room 102" on the 1st floor in the International Conference Hall of Makuhari Messe.

Getting to Makuhari, Chiba, Japan

There are two international airport to get to Makuhari, Chiba, Japan. Haneda airport and Narita Airport. You can find direct flights from across Europe, Asia, and USA.

Makuhari Messe is located halfway between central Tokyo and the New Tokyo International Airport (Narita Airport) so using Narita is closer to the venue if you come directly from the airport. The Narita airport can be reached by highway bus or car in 30 minutes. Tokyo Station is also 30 minutes away by train (the JR Keiyo Line ).



There is no particular discount rate is provided. Please just book with hotel directly or through travel site. The following hotels are located from walking distance from the convention center.

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