I am proud to join the W3C Web-based Signage Business Group on behalf of IAdea, a veteran digital signage media appliance company that has long been devoted to promoting W3C standards for digital signage.
I represent IAdea as founding member of the Digital Signage Standards Committee at POPAI, a global retail advertising trade organization. There we produced the industry’s first content format standards. I am also currently the Chair of the Digital Signage Multimedia Association (previously known as the DS-SIG), a trade organization in Taiwan representing over 140 member companies. We played a part in the birth of Intel’s Open Pluggable Specification for digital signage applications.
IAdea’s products use W3C SMIL standard for playlist scheduling, and HTML5 for content programming. We have lots of industry experience to share working with leading software companies including Scala, SignChannel, signagelive, etc. (see our representative list of leading partner companies) and driving them to adopt W3C standards for digital signage. We also license our technology to a large number of hardware OEM brands to enable them to take advantage of W3C open standards.
IAdea wishes to learn from and contribute to this exciting and fast growing community.
John C. Wang
CEO, IAdea Corporation
Chair, Digital Signage Multimedia Association
Founding Member, POPAI Digital Signage Standards Committee