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Community & Business Groups

II Community Conference Call. The call log.

18:00 Mirek shows the presentation, which will be available publically soon.
Dylan introduces himself. Automotive software. Canada. Specialist in Semantics.
Bryan – SEO area,
18:04: From USA Christopher. USA, Being in Financial Business Ontology conference, introducing FIBO for
Gabriel, Paris, SEMNATIC area, developing platforms for LOD and Semantic data.
Where we are in automotive extensions. Business guidelines.
It is worth mentioning that  the next update of is going to show up in a moment.
FIBO and will go to v.3
There are very strong connections between FIBO and Automotive areas  e.g. leasing  and loans  for a automotive market. For full list of types and properties have a look at FIBO EXTENSIONS: . It shows the terms that are related to the automotive market. More about FIBO & SEO:
Christopher Regan noticed that there is a very, very weak use of Schema, by the automotive review/shopping site in the U.S.:  Please refer to: really need to convince the automotive industry to create a radical transparency in providing information that allows potential customers to feel at ease, feel they are being listened to and feel that they can trust a car dealership. Our work would help in the process
We should go for car marketers. We should provide the tools to allow comparing the data (Gabriel) The different CMS providers prepare the web pages for the automotive market. We need to convince them (automotive industry) to use schema and adapt the solutions related to schema.
From the practical point of view, we should talk to local CMS providers – new standard of web designing has arrived and they should adopt it asap.

The adoption plan.
There are some examples of use types and properties on There are not too many classes, so there will not be too many (but enough) examples. The Some of domain specific, prepared for customers examples could be shared by Mirek, if requested.We should go to the CMS providers for paid consultancy. We are here to help.  Open Graph, schema and other elements are the main players in modern SEO horizon. We know (practically) how to use them. Some The work does not end with implementation of schema and reports it also covers follow-ups (due to the fact that Internet is a very dynamic, changing world of data) (slide 11)

Examples + guidelines + plan for post implementation follow-up – main pillars of the whole process. Offering the three pillars to possible clients should be the proper way for us to get to the possible clients. We could help You helping YOUR clients (the terms of this help can be discuss separately).
Quick Wins
Quick benefits for the client are crucial in the communication to your client.
We have already tested (and proved they work) some solutions. can be used in Google Analytics.
First, the web designer should use schema markup in the web site (Some terms are introduced into the webpage, then they are represented by JSON-LD (serialisation)). Then the web master has to set up Google Tag Manager, and then adds custom dimensions/matrix at the Google Analytics Site. This approach in not only good for Google Analytics but for some other analytics providers too (e.g.
As the result, this process  allows you to decide which of the particular data is carefully monitored e.g. colour of a car should be analysed in more details (which then can be used by marketers – (more) pull and (than) push marketing strategies) or which engine model is the most popular online. This information can be used for setting up the marketing campaigns (Which colour of the car should be used for the campaign ?). We can use markups for Internet and INTRANET (e.g. intelligent search, classification of information, etc). The benefits would be adopted easly by people – great value. Social media use – possible to correlate too.
Intelligent search is the next, MakoLab developed, excellent example where schema (and its extensions) can be used.
Nusil® search engine enables to crawl the whole web site for some properties. People search not only for KEYWORDS only but also for some VALUES. Real (existing on the web site) values for THE keyword are also displayed. This solution could easily be used by the search engine on the top of existing automotive web site. Precision of the search results is very important for the clients. (if they do not find what they want easily and quickly they will the web page and go somewhere else)- to avoid such a situation such and schema-enabled engine approach is good for. Win-win
We could implement this solution for automotive web pages to search for the BRAND of the model where (e.g.) the FuelConsuption is between Value1 and Value2
We promote not only schema but we promote structured data ideas, too.
Nowadays it is very simple to add extra data to the web page/shop  content (microdata or JSON-LD ) This information can be used much further than for schema only (Slide 26)..
MakoLab  did some work on Car Configuration Ontology which would describe how car is configured – to express it on the web site by Structured Data. We called the project Future Extensions of terms.
Robert Trypuz (MakoLab) prepared the early proposal for the extension of structured data (new ontology, built upon existing schemas, United States National Highway Traffic Safety Administration classification of cars and some work for Search Insight) . This work was done to use Makolab Serach Insight engine for one of the automotive company. We tagged the websites with prepared ontologies that will be used for precise search. There are 99 classes 4 object properties and 37 data properties (3 times more than in “pure” proposal). Some examples of them: CarEquipment – concepts -related to media, comfort, safety systems, ASR, Visibility, CarParts, etc.  Subclasses of Car Specification – BodyTapescarUsageTypes. Etc.
We would like to welcome you to cooperate with us (what is your client view?) . Robert prepared the WIKI,presenting the classes and properties, available on the community groups to be the place to cooperate and share ideas.  There is also the ttl file (Turtle) – can be used by Protégé tec. We create the core solution what goes beyond the autoshema. Schema will always be minimalistic (small number of classes etc.). BUT the specialists from Google like us, the domain specific experts, to BUILD external extensions. (this means the domain is alive, customers want to use it on their web sites).
We should find the answers for the questions e.g. WHAT our client view of the objects (term) is,
Bryan said:” The company I work for AutoZone specializes in car parts & accessories. I could provide extensive lists of popular products. Is it possible for you to work in expanding the terms, hierarchy, etc.”
To sum up:
Guidelines on what (and how) to add-  are requested.
We will, in the certain the period of time, release the clear, updated version of the GAO. We need a starting point – scope, to where we are pointing to. with the terminology.
We need to get some more practitioners for the process. We need some CMS automotive people to join and be more interested in our work.
19:16: Thanks to all.
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