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Video-Based Resources/Planning and Managing

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Introduce the non-technical considerations that organizations need to address, in order to successfully achieve digital accessibility.


  • Raise awareness that integrating considerations throughout the design, development, and maintenance process is critical to ensuring accessibility
  • Provide an outline on some of these key considerations, like assigning responsibilites, to grab the attention and interest of the viewers
  • Refer interested viewers to the resource Planning and Managing Web Accessibility for further reading

Primary Audience

  • Project managers responsible for accessibility, who are new to the topic
  • Consultants and trainers who want to explain this concept to organizations
  • Others interested in learning about how to apply accessibility in practice


Mostly animated video (eg. whiteboard with concepts appearing as they are explained, illustrations of main concepts, keywords being emphasized, etc.).

Outline (~1 minute)

This video is intended to be integrated into the resource Planning and Managing Web Accessibility

  • Opening
  • "Accessibility is not about developers waving a magic wand -- several organizational considerations are needed to ensure accessible services and products"
  • "Actually, accessibility is foremost the responsibility of management rather than that of individuals throughout the design, development, and maintenance process"
  • "For example, management needs to ensure that these individuals have the necessary training to address accessibility and that they have clear responsibilities"
  • "Management also needs to ensure that there are clear policies on accessibility, including for personnel recruitment, procurement, and day-to-day operations"
  • "Measures for coordination, quality assurance, feedback, and monitoring need to be established to ensure seamless integration of accessibility throughout"
  • "Without such measures, developers are often left alone fighting an uphill battle"
  • "This typically leads to patchy, inconsistent, and often inadequate accessibility"
  • "It is also less efficient and effective because issues are not address during the corresponding stages in the workflow, or avoided in the first place"
  • Closing


This work is supported by the EC-funded WAI-Guide Project.