Video-Based Resources/Contacting Organizations

Purpose

Encourage end-users to reach out to organizations and provide them with feedback on accessibility, to help them improve.

Objectives

• Educate end-users on the importance of reaching out to organizations
• Promote a constructive tone, even when there are significant issues
• Encourage organizations to adopt an open dialog with their customers

Primary Audience

• End-users who encounter accessibility barriers but do not take action
• Accessibility advocates who want organizations to learn about issues

Approach

Mostly animated video (eg. whiteboard with concepts appearing as they are explained, illustrations of main concepts, keywords being emphasized, etc.).

Outline (~1 minute)

This video is intended to be integrated into the resource Contacting Organizations about Inaccessible Websites

• Opening
• "Have you ever encountered websites and apps that were too difficult for you to use, because of accessibility barriers?"
• "For example, text was too small, navigation was too confusing, or you could not use them with your assistive technology?"
• "Many organizations may be unaware of accessibility issues and will often appreciate your feedback that helps them improve"
• "Sometimes issues can be fixed right away while at other times they may need a more elaborate redesign to fully address"
• "Your feedback may be the initiator or the tipping point for such improvement, for you and for potentially many more people"
• "Just remember that despite the justified frustration you may be feeling, constructive approaches often yield best results"
• "Responsible organizations typically respond within just one or two days, at least to confirm your feedback was received"
• "Sometimes even a small nudge can lead to a big different, so let your voice be heard"
• Closing

Acknowledgements

This work is supported by the EC-funded WAI-Guide Project.