WAI Outreach Planning
[Draft in progress - updated $Date: 2011/05/12 21:41:26 $]

Prerequisite: Improve the relevance and approachability of WAI material for newbies

• [done!] Update WAI website IA (navigation) and develop new annotated nav pages
• Landing/traffic director pages:
  • ? Develop an overall landing page for all our resources that's more inviting than WAI Resources
  • ? Develop new front doors (maybe 5 steps or 5 key things) for specific roles, e.g., for procurers, for evaluators
• Beginner pages
  • ? Promote Accessibility Principles as a starting point for now
  • Develop top 10 things to do for web accessibility (old QuickTips)
  • Develop Web Accessibility FAQ
  • Update the current intro pages, esp. Intro to Accessibility in light of W3C-Accessibility page
• Update Participating in WAI [related to ACT & also Process 101]
• Develop WCAG 2.0 101/Basic/Dummies/on-the-street (and integrate with quick ref)

General awareness of WAI and of the broad range of WAI resources

• Handout material
  • Update and distribute WAI Flyer
  • Develop and distribute WCAG 2 at a Glance &/or QuickTips card(s). (multiple ideas)
  • Develop other promo material (brainstorms)
  • Update and develop more handouts.
• Develop & implement awareness campaign - write short articles & get them placed, ...
• SEO and clean up getting people to current documents (instead of old drafts) [high priority]
• Update About WAI info (mission and organization, overview slides)
• [wishlist] Reconsider WAI logo

Outreach to people with disabilities

• Complete Better Web Browsing
• Complete How PWDs Use Web (for awareness of other disabilities)
• Develop "What you can expect from an accessible website" (working title)
• Develop & implement outreach campaign - write short articles & get placed in disability org newsletters, ...

ATAG promotion

• [listed above] Develop good landing page - maybe update /intro/atag or something new
• Develop & implement promotion campaign (analysis)- write short articles & get placed, ...
• ? Update Selecting and Using Authoring Tools - include sample procurement wording

Engaging web developer/designer community

• Develop community contribution vehicle
• How to Meet WCAG 2.0 (Quick Reference) functionality & UI enhancements [related to ACT]

Getting accessibility into training and education

• Improve usability of WAI Presentations page from users' perspectives (annotated nav page)
• Complete Integrating Web Accessibility in Courses
• Develop & implement promotion campaign - write short articles & get placed, (maybe video such as Teach Digital Inclusion)...
• Develop more slide sets for instructors
• Complete Training Resource Suite [related to ACT]

misc

• HTML5 Accessibility messaging
• Manage WAI-ARIA PR & Rec announcements & promotion (might need messaging around role of ARIA (bridge vs. core))
• Manage UAAG announcements & promotion (note becoming included in policies more)
• Promote updated Policies Relating to Web Accessibility list page