Instructions for the "Web Accessibility is Smart Business" Presentation
The Web Accessibility is Smart Business presentation introduces Developing a Web Accessibility Business Case for Your Organization, an extensive resource that spans 6 web pages. The presentation is available in multiple formats:
- ppt presentation format 12MB, (updated 1 December 2011) - compatible with Microsoft PowerPoint and some other presentation software.
- Web format (HTML/CSS) (updated @@ 2011) - a single file with notes
- Video formats: (updated November 2011) @@ 23 minute version, @@ minute version
Web Accessibility is Smart Business presentation introduces the business benefits of making websites and web tools (such as browsers, authoring tools, etc) accessible to people with disabilities. It has about 30 slides covering:
- How accessibility increases the number of people who can use your web products
- Statistics on ageing web users
- How accessibility overlaps with mobile web design, device independence, multi-modal interaction, usability, design for older users, and search engine optimization (SEO)
- Examples of low cost accessibility fixes
- Tips to optimize return on investment (ROI)
- Resources for more info, including case studies
This is just one example of a business case presentation. Presentations for different audiences will present the business case differently.
The slides themselves have limited text so that participants do not have to read much during a presentation. The "notes" section contains important information.
Make sure you read the text in the "notes" area for each slide. The first one starts with:
[NOTES SECTION: This is where the important information is for each slide.]. For help viewing the notes area, see the WAI Presentations page.
See important information in How to Make Presentations Accessible to All and the Advice for Presenters section of the WAI Presentations page.
To understand the background for this presentation, read through the 6 web pages of Developing a Web Accessibility Business Case for Your Organization. To help customize your presentation for your audience and focus on those aspects most relevant to the situation, see the examples of how different types of organizations present different factors in the business case. Also, each of the subpages (social, technical, financial, legal and policy) has questions to help you identify what is important to emphasize for a specific organization.
See the Permission and Reference section of the WAI Presentations page. The reference for this presentation is:
Web Accessibility is Smart Business. Shawn Lawton Henry, ed. Copyright © 2011 W3C® (MIT, ERCIM, Keio). Status: Updated 1 December 2011. www.w3.org/WAI/presentations/WCAG20_benefits/Overview
Credits for the images and information on permission to use the images are included in the Notes section where the image first appears.
Web Accessibility is Smart Business was developed by the WAI Education and Outreach Working Group (EOWG), edited by Shawn Lawton Henry. Contributors include Liam McGee, who had the idea for the opening slide "If you could... add those numbers"; Ian Pouncey, who worked on the CSS; and Char James-Tanny, who converted the HTML version.
Comments are welcome to: firstname.lastname@example.org.