SV_MEETING_TITLE -- 26 Jun 2017

<scribe> scribenick: dauwhe

Bill_Kasdorf: Topic: Structural Issues
... I like having a variety of formats and session lengths
... we could team up 2 or 3 people in a panel approach for certain topics
... and that allows us to accommodate more speakers
... I don't want a small number of hour-long sessions
... what are people's thoughts?

tzviya: I think it's a good idea to have a mix
... most people didn't like the idea of panels, because we get less content

Bill_Kasdorf: when I talk about a panel, I'm thinking more of an hour-long session w/ 3 speakers of 20min each
... I agree that the panels where people just talk is less interesting
... for me, panel = group of shorter talks

leonard: a moderated panel can be useful, but multiple speakers on the same topic is good too

<pbelfanti> +1 re benefits of moderated panels

Cristina: yes, I agree with moderation
... so people don't talk generally, but provide specific information

pbelfanti: I agree, and it comes down to preparation
... let's avoid the "comfy chair" sessions :)

Bill_Kasdorf: the moderator would need to prep with the speakers

Cristina: we should check slides, avoid duplication
... there are some people who we could trust, but we'd often need slides in advance

BillMcCoy: one step further... when you call it a panel some speakers get lazy

<Julian_Calderazi> +q

BillMcCoy: if every speaker thinks they're giving a 7-minute ted talk and prepares, it will be great
... don't call them panels, call them topical sessions

<laudrain> +1

BillMcCoy: make sure the people in charge know that we don't expect "off the cuff" remarks. We demand preparation.
... we want all the attendees to have a good experience.
... calling it a panel can result in laziness

tzviya: I prepare the best when I'm given a clear idea what to do
... so we should tell the speakers what we expect from them
... at BiB they organize around topics, which is a great idea

Bill_Kasdorf: I agree... make it clear

<mateus-teixeira> +1 (flash talks/pechakucha style)

Julian_Calderazi: maybe 3 people plus a moderator
... not less than three

Bill_Kasdorf: pithy but content-rich presentations
... but since we're clustering people with different takes on a subject, Q and A is important
... more engagement with audience is good
... discussion between speakers, and between speakers and audience
... that's why you need moderator

Julian_Calderazi: I would be less nervous if we could have slides in advance
... so we don't have duplicate topics etc

Bill_Kasdorf: slides in advance are most important to exchange between "panel" speakers
... slide requirements are seldom enforced

tzviya: I prepare in advance, but I'm polishing up to the end
... and I
... 'm often changing them up to the last minute
... most speakers do this

<laudrain> yes

Bill_Kasdorf: I'm mostly asking for people to exchange with fellow speakers, but not necessarily final
... to make sure speakers in a joint session know what others are doing
... slides submitted in advance don't have to be final

<Julian_Calderazi> We could -only- request 'topics' but not strictly the final slides. So we could check no duplicate topics.

BillMcCoy: what role do we want as a program committee after july 31?
... I would be thrilled if people volunteer to be "track captains" to review content
... but we should think about this
... the second option is to give action items to me and w3T

Bill_Kasdorf: another variant that works at SSP
... people at program committee are assigned to be a "shepard" for one session

BillMcCoy: I think 'shepherd' is a good word; not sure if we'll have enough volunteers to have one per session

pbelfanti: preliminary slides are good to promote engagement and collaboration
... which prompts adjustments
... the moderators will have to be involved

Bill_Kasdorf: we need to make clear who is responsible for each session

laudrain: having preso in advance will help moderator to prepare questions
... even bring questions to speakers beforehand, so speakers can prepare

Bill_Kasdorf: it's good for moderators to have questions in reserve
... we have a variety of sessions, so we can talk about this later in July
... too early to make structure right now.
... I want to talk about marketing
... we could publicize interviews with individual speakers
... DBW did this

tzviya: first, we should not tie ourself to one speaker format
... DBW marketed the hell out of it, but it became spam, and made people mad

Bill_Kasdorf: that's one extreme, the other extreme is sending an announcement out
... some interviews could be good

tzviya: I'd look at how ebookcraft is marketed
... they do an announcement well in advance
... they ask speakers to write blog posts about their topics, like a preview
... most of it is on twitter, so it's opt-in
... you're not bombarded with obnoxious emails
... interviews may be good, but so could be blog posts

Bill_Kasdorf: blog posts are good, but that's asking for more work
... interviews may be easier
... a combination would be good
... not everyone is on social media

mateus-teixeira: love the blog post idea, and keeping marketing limited
... the BEA/DBW marketing is so full of hype
... blogs give a truer session of what the talk is about
... and to reach out to their own communities

Bill_Kasdorf: and to have it done well in advance
... and get feedback

BillMcCoy: w3c has a small marketing budget
... focus on direct email to people who've been to other idpf events, or bisg
... focus on reaching people who might be interested
... but it risks that we won't reach people in other spheres of publishing
... do we expect magazine folks? how do we make that happen? via IDEAlliance?

<tzviya> here's a blog post by derrick schultz in advance of his ebookcraft talk http://www.booknetcanada.ca/blog/2017/3/13/the-skills-ebook-creators-already-have-for-their-next-job

BillMcCoy: let's avoid arm-twisting marketing
... we have a blog at w3c for major announcements, and maybe even a press release

<tzviya> http://www.booknetcanada.ca/blog/2017/3/10/what-if-your-customers-arent-white by Leonicka Valcius before TechForum

BillMcCoy: most powerful message will be speakers to their own communities

tzviya: I posted some links to booknet canada blogs, written by speakers

BillMcCoy: is it required?

tzviya: it's optional, but strongly encouraged
... and people like to do it

BillMcCoy: we can do stuff on w3c publishing blog

tzviya: I was thinking of five, not 40

<Julian_Calderazi> +q

Bill_Kasdorf: this is another advantage of the "shepherd" strategy; you have an individual relationship with speaker

<Julian_Calderazi> -q

Bill_Kasdorf: BillM, are there logistics thing we need to be addressing in this call?

BillMcCoy: we have a small budget for speaker expenses
... some speakers can only come if they cover some travel expenses
... as we get to the next phase, we'll have to be careful in allocating those limited funds
... advance registration is looking good
... rest of w3m is wondering if anyone will come
... so it's good people are signing up
... we've arranged logistics to we can accommodate up to 300, although the goal is 200

Bill_Kasdorf: what's the setup?

BillMcCoy: classroom style, with chairs behind tables
... if we wanted 350, we could do rows of chairs only

Bill_Kasdorf: what about the front? is there a stage/podium?

BillMcCoy: there are two different rooms
... Thu PM there's an AC meeting that will need one of the larger rooms
... so we're still sorting out final room allocation

Bill_Kasdorf: what about AV?

BillMcCoy: whatever we can get for free we'll use

Julian_Calderazi: over 150 people we should expect elevated stage and screens

BillMcCoy: we have it

Cristina: on the marketing part
... we need to contact major publishing magazines, and have an article

Bill_Kasdorf: Karen has a list of those media contacts

Cristina: having an article will be helpful--lots of people in the industry look at these
... we should be clear on discounts for organizations as soon as possible
... like italian publishers association

Bill_Kasdorf: what needs to be done about relationships with other organiztaions

BillMcCoy: I can offer a 10% discount to anyone; I'll be the point person for that
... I'm already working some discounts

I was holding off until I knew whether we would be limited to 200

scribe: we should go now on discounts
... if you agree to do an email to your list, and if we can approve the copy, then we're willing to do the discount and one free pass

BillMcCoy: magazines might want advertisements

Bill_Kasdorf: we should think internationally
... and we should think about other sectors... IDEAlliance, SSP

<BillMcCoy> +1

Bill_Kasdorf: the more logos we get as sponsoring organization, the better messaging we get around being inclusive to subject areas

leonardr: we need to find other outlets than just traditional publishers
... and speakers who will speak to those needs

BillMcCoy: talk to me about this, so we can start these promotion deals

<BillMcCoy> PDF Association?

Bill_Kasdorf: anyone else want to say something?

BillMcCoy: trying to close keynote speakers
... one is tim o'reilly
... he wrote a book about everything (500 pages)
... so what would this audience wants tim oreilly to talk about?

tzviya: machine learning would be the most interesting topic for this group

- DRAFT -

SV_MEETING_TITLE

26 Jun 2017

Attendees

Contents

Summary of Action Items

Summary of Resolutions

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