14:06:42 <RRSAgent> RRSAgent has joined #pubsummit
14:06:42 <RRSAgent> logging to http://www.w3.org/2017/06/26-pubsummit-irc
14:06:51 <tzviya> rrsagent, make logs public
14:07:12 <mateus-teixeira> present+
14:07:17 <tzviya> present+
14:07:24 <tzviya> zakim, who is here?
14:07:24 <Zakim> Present: mateus-teixeira, tzviya
14:07:26 <Zakim> On IRC I see RRSAgent, Zakim, pbelfanti, laudrain, Bill_Kasdorf, mateus-teixeira, tzviya, Julian_Calderazi, BillMcCoy, dauwhe
14:07:46 <dauwhe> scribenick: dauwhe
14:07:49 <tzviya> present+ dauwhe, bill_kasdorf, BillMccoy
14:08:02 <dauwhe> Bill_Kasdorf: Topic: Structural Issues
14:08:06 <tzviya> present+ laudrain, pbelfanti
14:08:12 <dauwhe> ... I like having a variety of formats and session lengths
14:08:27 <dauwhe> ... we could team up 2 or 3 people in a panel approach for certain topics
14:08:27 <tzviya> present+ Julian_Calderazi
14:08:41 <dauwhe> ... and that allows us to accommodate more speakers
14:08:42 <tzviya> present+ Cristina
14:08:54 <tzviya> zakim, who is here?
14:08:54 <Zakim> Present: mateus-teixeira, tzviya, dauwhe, bill_kasdorf, BillMccoy, laudrain, pbelfanti, Julian_Calderazi, Cristina
14:08:57 <Zakim> On IRC I see RRSAgent, Zakim, pbelfanti, laudrain, Bill_Kasdorf, mateus-teixeira, tzviya, Julian_Calderazi, BillMcCoy, dauwhe
14:08:58 <dauwhe> ... I don't want a small number of hour-long sessions
14:09:03 <dauwhe> ... what are people's thoughts?
14:09:10 <dauwhe> tzviya: I think it's a good idea to have a mix
14:09:19 <Bill_Kasdorf> q?
14:09:50 <dauwhe> ... most people didn't like the idea of panels, because we get less content
14:10:11 <dauwhe> Bill_Kasdorf: when I talk about a panel, I'm thinking more of an hour-long session w/ 3 speakers of 20min each
14:10:11 <BillMcCoy> q+
14:10:25 <dauwhe> ... I agree that the panels where people just talk is less interesting
14:10:34 <dauwhe> ... for me, panel = group of shorter talks
14:10:56 <dauwhe> leonard: a moderated panel can be useful, but multiple speakers on the same topic is good too
14:10:58 <pbelfanti> +1 re benefits of moderated panels
14:11:07 <dauwhe> Cristina: yes, I agree with moderation
14:11:21 <dauwhe> ... so people don't talk generally, but provide specific information
14:11:42 <dauwhe> pbelfanti: I agree, and it  comes down to preparation
14:11:51 <dauwhe> ... let's avoid the "comfy chair" sessions :)
14:12:07 <tzviya> q+
14:12:16 <dauwhe> Bill_Kasdorf: the moderator would need to prep with the speakers
14:12:37 <dauwhe> Cristina: we should check slides, avoid duplication
14:12:57 <dauwhe> ... there are some people who we could trust, but we'd often need slides in advance
14:12:59 <Bill_Kasdorf> q+
14:13:01 <tzviya> ack b
14:13:10 <tzviya> ack bi
14:13:11 <dauwhe> BillMcCoy: one step further... when you call it a panel some speakers get lazy
14:13:11 <Bill_Kasdorf> q-
14:13:14 <Julian_Calderazi> +q
14:13:16 <Bill_Kasdorf> q?
14:13:37 <dauwhe> ... if every speaker thinks they're giving a 7-minute ted talk and prepares, it will be great
14:13:54 <dauwhe> ... don't call them panels, call them topical sessions
14:13:58 <laudrain> +1
14:14:20 <dauwhe> ... make sure the people in charge know that we don't expect "off the cuff" remarks. We demand preparation.
14:14:32 <dauwhe> ... we want all the attendees to have a good experience.
14:14:41 <dauwhe> ... calling it a panel can result in laziness
14:14:57 <dauwhe> tzviya: I prepare the best when I'm given a clear idea what to do
14:15:06 <dauwhe> ... so we should tell the speakers what we expect from them
14:15:17 <tzviya> ack tz
14:15:18 <dauwhe> ... at BiB they organize around topics, which is a great idea
14:15:26 <dauwhe> Bill_Kasdorf: I agree... make it clear
14:15:32 <tzviya> ack j
14:15:39 <mateus-teixeira> +1 (flash talks/pechakucha style)
14:15:42 <dauwhe> Julian_Calderazi: maybe 3 people plus a moderator
14:15:47 <dauwhe> ... not less than three
14:16:09 <dauwhe> Bill_Kasdorf: pithy but content-rich presentations
14:16:35 <dauwhe> ... but since we're clustering people with different takes on a subject, Q and A is important
14:16:41 <dauwhe> ... more engagement with audience is good
14:16:55 <dauwhe> ... discussion between speakers, and between speakers and audience
14:17:01 <dauwhe> ... that's why you need moderator
14:17:09 <Bill_Kasdorf> q?
14:17:13 <dauwhe> Julian_Calderazi: I would be less nervous if we could have slides in advance
14:17:24 <dauwhe> ... so we don't have duplicate topics etc
14:17:38 <dauwhe> Bill_Kasdorf: slides in advance are most important to exchange between "panel" speakers
14:17:57 <dauwhe> ... slide requirements are seldom enforced
14:18:01 <BillMcCoy> q+
14:18:33 <dauwhe> tzviya: I prepare in advance, but I'm polishing up to the end
14:18:36 <dauwhe> ... and I
14:18:45 <pbelfanti> q+
14:18:46 <dauwhe> ... 'm often changing them up to the last minute
14:18:50 <dauwhe> ... most speakers do this
14:18:54 <laudrain> yes
14:18:57 <Julian_Calderazi> q+
14:19:11 <laudrain> q+
14:19:23 <Julian_Calderazi> q-
14:19:29 <dauwhe> Bill_Kasdorf: I'm mostly asking for people to exchange with fellow speakers, but not necessarily final
14:19:34 <dauwhe> q+
14:19:53 <dauwhe> Bill_Kasdorf: to make sure speakers in a joint session know what others are doing
14:20:24 <dauwhe> ... slides submitted in advance don't have to be final
14:20:38 <Julian_Calderazi> We could -only- request 'topics' but not strictly the final slides. So we could check no duplicate topics.
14:20:48 <tzviya> ack bi
14:20:48 <dauwhe> BillMcCoy: what role do we want as a program committee after july 31?
14:20:52 <dauwhe> q-
14:21:21 <dauwhe> ... I would be thrilled if people volunteer to be "track captains" to review content
14:21:31 <dauwhe> ... but we should think about this
14:21:41 <dauwhe> ... the second option is to give action items to me and w3T
14:23:08 <dauwhe> Bill_Kasdorf: another variant that works at SSP
14:23:24 <dauwhe> ... people at program committee are assigned to be a "shepard" for one session
14:24:04 <dauwhe> BillMcCoy: I think 'shepard' is a good word; not sure if we'll have enough volunteers to have one per session
14:24:05 <tzviya> s/shepard/shepherd
14:24:29 <tzviya> ack pb
14:24:53 <dauwhe> pbelfanti: preliminary slides are good to promote engagement and collaboration
14:25:03 <dauwhe> ... which prompts adjustments
14:25:19 <dauwhe> ... the moderators will have to be involved
14:26:21 <tzviya> ack l
14:26:22 <dauwhe> Bill_Kasdorf: we need to make clear who is responsible for each session
14:26:34 <Bill_Kasdorf> q?
14:26:37 <dauwhe> laudrain: having preso in advance will help moderator to prepare questions
14:27:00 <dauwhe> ... even bring questions to speakers beforehand, so speakers can prepare
14:27:49 <dauwhe> Bill_Kasdorf: it's good for moderators to have questions in reserve
14:28:09 <tzviya> q+
14:28:29 <dauwhe> q?
14:28:46 <dauwhe> Bill_Kasdorf: we have a variety of sessions, so we can talk about this later in July
14:29:00 <dauwhe> ... too early to make structure right now.
14:29:02 <dauwhe> q?
14:29:17 <dauwhe> ... I want to talk about marketing
14:29:41 <dauwhe> ... we could publicize interviews with individual speakers
14:29:45 <dauwhe> ... DBW did this
14:30:07 <dauwhe> tzviya: first, we should not tie ourself to one speaker format
14:30:26 <dauwhe> ... DBW marketed the hell out of it, but it became spam, and made people mad
14:30:39 <dauwhe> Bill_Kasdorf: that's one extreme, the other extreme is sending an announcement out
14:30:46 <dauwhe> ... some interviews could be good
14:31:02 <dauwhe> tzviya: I'd look at how ebookcraft is marketed
14:31:12 <dauwhe> ... they do an announcement well in advance
14:31:25 <dauwhe> ... they ask speakers to write blog posts about their topics, like a preview
14:31:34 <dauwhe> ... most of it is on twitter, so it's opt-in
14:31:44 <dauwhe> ... you're not bombarded with obnoxious emails
14:31:54 <mateus-teixeira> q+
14:32:01 <tzviya> ack tz
14:32:05 <dauwhe> ... interviews may be good, but so could be blog posts
14:32:15 <dauwhe> Bill_Kasdorf: blog posts are good, but that's asking for more work
14:32:20 <dauwhe> ... interviews may be easier
14:32:25 <dauwhe> ... a combination would be good
14:32:39 <tzviya> present+ Leonardr
14:33:15 <dauwhe> ... not everyone is on social media
14:33:37 <dauwhe> q?
14:33:42 <BillMcCoy> q+
14:33:47 <tzviya> ack m
14:33:50 <leonardr> leonardr has joined #pubsummit
14:33:55 <dauwhe> mateus-teixeira: love the blog post idea, and keeping marketing limited
14:34:13 <Bill_Kasdorf> q?
14:34:22 <dauwhe> ... the BEA/DBW marketing is so full of hype
14:34:35 <dauwhe> ... blogs give a truer session of what the talk is about
14:34:55 <dauwhe> ... and to reach out to their own communities
14:35:32 <dauwhe> Bill_Kasdorf: and to have it done well in advance
14:35:37 <dauwhe> ... and get feedback
14:35:46 <dauwhe> q?
14:35:58 <dauwhe> BillMcCoy: w3c has a small marketing budget
14:36:19 <dauwhe> ... focus on direct email to people who've been to other idpf events, or bisg
14:36:36 <dauwhe> ... focus on reaching people who might be interested
14:36:49 <dauwhe> ... but it risks that we won't reach people in other spheres of publishing
14:37:06 <dauwhe> ... do we expect magazine folks? how do we make that happen? via IDEAlliance?
14:37:22 <tzviya> here's a blog post by derrick schultz in advance of his ebookcraft talk http://www.booknetcanada.ca/blog/2017/3/13/the-skills-ebook-creators-already-have-for-their-next-job
14:37:23 <Bill_Kasdorf> q?
14:37:37 <dauwhe> ... let's avoid arm-twisting marketing
14:37:37 <Bill_Kasdorf> ack BillM
14:37:56 <dauwhe> ... we have a blog at w3c for major announcements, and maybe even a press release
14:38:18 <tzviya> http://www.booknetcanada.ca/blog/2017/3/10/what-if-your-customers-arent-white by Leonicka Valcius before TechForum
14:38:26 <tzviya> ack Bi
14:38:56 <dauwhe> ... most powerful message will be speakers to their own communities
14:39:14 <dauwhe> tzviya: I posted some links to booknet canada blogs, written by speakers
14:39:20 <dauwhe> BillMcCoy: is it required?
14:39:30 <dauwhe> tzviya: it's optional, but strongly encouraged
14:39:35 <dauwhe> ... and people like to do it
14:39:53 <dauwhe> BillMcCoy: we can do stuff on w3c publishing blog
14:40:04 <dauwhe> tzviya: I was thinking of five, not 40
14:40:08 <dauwhe> q?
14:40:28 <Julian_Calderazi> +q
14:40:32 <dauwhe> Bill_Kasdorf: this is another advantage of the "shepherd" strategy; you have an individual relationship with speaker
14:41:07 <Julian_Calderazi> -q
14:41:13 <dauwhe> ... BillM, are there logistics thing we need to be addressing in this call?
14:41:23 <dauwhe> BillMcCoy: we have a small budget for speaker expenses
14:41:38 <dauwhe> ... some speakers can only come if they cover some travel expenses
14:41:57 <dauwhe> ... as we get to the next phase, we'll have to be careful in allocating those limited funds
14:42:10 <dauwhe> ... advance registration is looking good
14:42:28 <dauwhe> ... rest of w3m is wondering if anyone will come
14:42:38 <dauwhe> ... so it's good people are signing up
14:42:59 <dauwhe> ... we've arranged logistics to we can accommodate up to 300, although the goal is 200
14:43:16 <dauwhe> Bill_Kasdorf: what's the setup?
14:43:29 <dauwhe> BillMcCoy: classroom style, with chairs behind tables
14:43:49 <dauwhe> ... if we wanted 350, we could do rows of chairs only
14:44:07 <dauwhe> Bill_Kasdorf: what about the front? is there a stage/podium?
14:44:15 <dauwhe> BillMcCoy: there are two different rooms
14:44:26 <dauwhe> ... Thu PM there's an AC meeting that will need one of the larger rooms
14:44:40 <dauwhe> ... so we're still sorting out final room allocation
14:45:00 <Bill_Kasdorf> q?
14:45:31 <dauwhe> Bill_Kasdorf: what about AV?
14:45:55 <dauwhe> BillMcCoy: whatever we can get for free we'll use
14:46:12 <Julian_Calderazi> q+
14:46:40 <tzviya> q+ Cristina
14:47:57 <dauwhe> q?
14:48:15 <BillMcCoy> q+
14:48:19 <tzviya> ack ju
14:48:33 <dauwhe> Julian_Calderazi: over 150 people we should expect elevated stage and screens
14:48:41 <dauwhe> BillMcCoy: we have it
14:48:44 <tzviya> ack c
14:48:50 <dauwhe> Cristina: on the marketing part
14:49:06 <dauwhe> ... we need to contact major publishing magazines, and have an article
14:49:14 <leonardr> q+
14:49:16 <dauwhe> Bill_Kasdorf: Karen has a list of those media contacts
14:49:33 <dauwhe> Cristina: having an article will be helpful--lots of people in the industry look at these
14:49:46 <dauwhe> ... we should be clear on discounts for organizations as soon as possible
14:49:53 <dauwhe> ... like italian publishers association
14:49:59 <tzviya> ack bi
14:50:14 <dauwhe> Bill_Kasdorf: what needs to be done about relationships with other organiztaions
14:50:35 <dauwhe> BillMcCoy: I can offer a 10% discount to anyone; I'll be the point person for that
14:51:10 <dauwhe> ... I"m already working some discounts
14:51:16 <dauwhe> s/I"m/I'm/
14:51:32 <dauwhe> I was holding off until I knew whether we would be limited to 200
14:51:54 <dauwhe> ... we should go now on discounts
14:52:21 <dauwhe> ... if you agree to do an email to your list, and if we can approve the copy, then we're willing to do the discount and one free pass
14:53:10 <dauwhe> BillMcCoy: magazines might want advertisements
14:53:51 <dauwhe> Bill_Kasdorf: we should think internationally
14:54:03 <dauwhe> ... and we should think about other sectors... IDEAlliance, SSP
14:54:10 <BillMcCoy> +1
14:54:28 <dauwhe> ... the more logos we get as sponsoring organization, the better messaging we get around being inclusive to subject areas
14:54:30 <tzviya> q?
14:54:39 <tzviya> ack le
14:54:39 <Bill_Kasdorf> q?
14:54:52 <dauwhe> leonardr: we need to find other outlets than just traditional publishers
14:55:47 <dauwhe> ... and speakers who will speak to those needs
14:56:27 <dauwhe> BillMcCoy: talk to me about this, so we can start these promotion deals
14:56:48 <BillMcCoy> PDF Association?
14:56:55 <Bill_Kasdorf> q?
14:56:58 <BillMcCoy> q+
14:57:02 <dauwhe> Bill_Kasdorf: anyone else want to say something?
14:57:22 <dauwhe> BillMcCoy: trying to close keynote speakers
14:57:28 <dauwhe> ... one is tim o'reilly
14:57:41 <dauwhe> ... he wrote a book about everything (500 pages)
14:57:59 <dauwhe> ... so what would this audience wants tim oreilly to talk about?
14:58:44 <tzviya> ack bi
15:00:39 <dauwhe> tzviya: machine learning would be the most interesting topic for this group
15:01:24 <tzviya> rrsagent, make minutes
15:01:24 <RRSAgent> I have made the request to generate http://www.w3.org/2017/06/26-pubsummit-minutes.html tzviya
15:01:47 <tzviya> rrsagent, make logs public
15:01:52 <tzviya> rrsagent, make minutes
15:01:52 <RRSAgent> I have made the request to generate http://www.w3.org/2017/06/26-pubsummit-minutes.html tzviya
15:01:52 <dauwhe> Cristina: let's try to prepare an empty schedule
15:02:35 <BillMcCoy> BillMcCoy has left #pubsummit
15:20:11 <leonardr> leonardr has joined #pubsummit
17:00:40 <Zakim> Zakim has left #pubsummit
17:19:52 <tzviya> rrsagent, bye
17:19:52 <RRSAgent> I see no action items