See also: IRC log
<Ryladog> OK
<Howard> scribe:Howard
Jeff: policy driven
adoption...
... rather than having just technical rules, there should be
governance procedures.
... 6 point framework. Focused into the vendor space.
Questionnaire is part of the PDA.
Anna Belle: 6 basic steps of redesign.
Sharron: all our goals need to be measurable.
Anna Belle: want to get to one primary goal and then secondary ones.
Susan: goal to update the site to
make it more clear and engaging to users.
... Plain language, tone.
Dennis: anyone can come to site
and can identify the things that are relevant to them.
... Don't have to search through everything to find what is
relevant.
Susan: want site to be number 1 place to go to for web accessibility.
James: increase traffic and
reduce drop off.
... increase satisfaction.
... Improve credibility.
Jeff: Would like to see multiple
entry modes to increase exposure to success criteria,
... intermediate and advanced. Structure so that they can get
what they need.
Anna Belle: redesign should establish our leadership in modern web community...
scribe: Model accessibility. Seen as an authority for a11y.
Eric: WAI site should have
comprehensive overview of web accessibility.
... right now it's very WCAG focused. Need to be broader -
cover ATAG for example.
Dennis: should have comprehensive role-based information.
James: we should provide comprehensive role-based content for web a11y.
<shadi> +1
Anna Belle: site should inspire visitors to implement web accessibility...
Shawn: site should be referenced in other expert's presentations.
<shadi> [[hearing three aspects: presentation of content (eg. "engaging"), organization and findability of content (eg. "identify" and "role-based"), and more content (eg. "comprehensive")]]
<Ryladog> organization and findability of content
<Ryladog> my microphone is dead
<Ryladog> organization and findability of content
<Ryladog> yes I am
<shawn> s/
Jeff: have #1 go to place for web
a11y as overall goal with
... bullet points for sub-goals.
Denis: should keep in mind that EO should do more outreach.
Anna Belle: how do you support folks who are already engaged & inspired?
Create w3.org/WAI/ as the first go-to place for web-a11y
Anna Belle: Who are our 3 main audiences?
Susan: Important to consider roles also besides level of expertise.
<Ryladog> Those who make the web..
<shadi> +1 to leaders
<Zakim> shadi, you wanted to ask about managers, policy makers, and advocates
James: may want to consider how
they access the content. Developers don't look at
content/resources ...
... the same as other users.
<Ryladog> governements and business should handle their own procurement requirements resources....it should be light for now on that topic
Shadi: distinction between developers and policy makers/administrators.
<shadi> [[distinction between managers *in* accessibility and broader managers/policy makers/execs
Sharron: categories should be
wide enough to encompass various groups:
... technical/hands-on
... leadership
... advocates/users
... decision makers
<yatil> q
James: need to make personas for
our audiences.
... Limit to 5 or 6 and need to be modern.
Eric: Doers, planners,
advocates
... policy makers not a primary audience. Can get info from our
site ...
<Zakim> yatil, you wanted to support policy as a sec audience
Eric: but are secondary audience...
Shadi: which audience do we most
want to address ...
... because they make the web accessible.
Jeff: policy makers would be far
down on the list. Not a primary place ...
... a policy maker would go to.
Denis: remember that always come
up that developers and designers come to the site ...
... and immediately turn away because of it's design...
subtopic: Data / Measurement
Caleb: have to start off with
capturing traffic...
... and where do you fall with SERP rating.
... Traffic: where it's coming from ...
... define specific funnels depending on types of information
...
users are looking for/visiting.
<dboudreau> (SERP = Search engine results page)
scribe: Organic search traffic vs. via links/referrals.
Caleb: Referrals are more important, more valuable for building traffic/reputation.
User testing/ Usability testing
Susan: much more interested where
they come from and how ...
... long they stay on the site.
Jeff: specific analytics on how many/who goes to different areas, resources.
James: What are the drop-off pages and why.
Eric: another way to measure is
to see how well we are integrating ...
... ATAG and other standards.
Caleb: should we be measuring the
community by looking at ...
... the top 50 sites in the world?
James: Is our job to influence, to make the web more accessible?
Shawn: Should we measure our mentions in other places: blogs, twitter, etc.?
Analytics should be a top priority for data/measurement.
Caleb: Should we specify what analytics we will try to capture - what areas of data.
Susan: Put specific tool to the side for now?
<shawn> tool: PIWIK
Shawn: need to specify what data we want from the tool.
<dboudreau> http://piwik.org/
<dboudreau> http://piwik.org/
<dboudreau> PIWIK DEMO: http://demo.piwik.org/index.php?module=CoreHome&action=index&idSite=7&period=day&date=yesterday#?module=Dashboard&action=embeddedIndex&idSite=7&period=day&date=yesterday&idDashboard=1
<Caleb> http://demo.piwik.org
subtopic: Information Architecture
Anna Belle: What is information architecture?
scribe: broader than just navigation.
Denis: what about Interaction Design? The needs of different users.
<yatil> s|s/my microphone is dead||
Jeff: Do we need an information architect specialist?
James: he and Caleb have those
skills and they have tools to ...
... facilitate card sorting and other IA tools?
q
<yatil> + Howard
Anna Belle: do we want to make having a search box a goal?
<Caleb> +1 for search
<dboudreau> +1 for search
<Susan> +1 for search
<yatil> https://duckduckgo.com/?q=Tutorials+site%3Ahttps%3A%2F%2Fwww.w3.org%2FWAI%2F
<Susan> -q
<yatil> +1 for search
+1 to search
Jeff: do we need an Information Architect?
Shawn: we do have skills on the EOWG for IA.
Eric: might want to look into the possibility to add goal of adding a IA to the team.
<Susan> https://www.w3.org/developers/
Anna Belle: navigation, site map, ...
Denis: might want non-traditional navigation.
<Susan> +1 yatil re: getting into too much detail
Anna Belle: suggests having search, breadcrumbs ...
<shawn> Shawn: really good search might be our highest priority
Shawn: Search may be our highest priority.
<dboudreau> discovr - https://itunes.apple.com/us/app/discovr-discover-new-music/id412768094?mt=8
<shawn> Shawn: "really good search" means doing things like tagging so Tutorials comes up first, etc.
Caleb: user testing and talking to users needs to drive IA.
subtopic: Visual Design
Anna Belle: step 1: getting clear on style of site.
scribe: distill down the style to
2 or 3 adjectives.
... Simplify - central goal. Focus on essential elements.
... get rid of non-essentials. Mobile first.
... probably don't get too many casual readers at this
point.
<Susan> -q
Anna Belle: What adjectives do we want to describe our style & tone?
Shawn: authoritative, credible, inspiring.
Caleb: Clear.
Eric: Fun.
Shawn: welcoming.
Jeff: supportive.
Susan: knowledgeable, encouraging, modern.
Katie: engaging.
James: reliable.
Eric: trustworthy.
Susan: universal.
Eric: global.
James: efficient.
immersive
leading
<yatil> http://i.imgur.com/zgWYG5B.jpg
<yatil> Here are the possibilities for Shadi and Katie!
current
authoritative
engaging 7, reliable 6, clear 5
engaging, reliable/credible, clear
engaging/empowering, reliable/credible, clear
engaging/empowering, reliable/credible, clear/practical
<Zakim> dboudreau, you wanted to support logo effort
<Caleb> Ocupop created the HTML5 logo
<dboudreau> Denis: supporting the idea of going through a logo design effort again, maybe contacting the same designer who created the HTML 5 and CSS 3 logos
<Caleb> http://ocupop.com
<Caleb> Background on the HTML5 logo creation: underconsideration.com/brandnew/archives/html5_validates_with_new_logo.php
Shawn: Suggest we work on the organization of the "Getting Started with Web Accessibility" page
<James> Re: logo: http://www.w3.org/blog/2011/01/an-html5-logo/
<scribe> scribe: Howard
subtopic: methodology
create personas fro our audiences
Anna Belle: baseline analytics
scribe: define deliverables
Eric: suggested methodologies/deliverables - Urgent technologies
- github base framework, issue management
Eric: longterm technology goals -
consolidation under PHP or some other standardized scripting/database language
Jeff: Might be helpful to right
down a set of assumptions.
... as part of the methodology about the technologies we'll be
using.
Sharron: we know we will use github, the wiki.
Eric: WAI site is completely separate from W3C as far as he knows.
Sharron: other assumptions - low
budget,
... volunteer labor.
... usability testing? Where will funding come from?
Howard: could do user testing at AHG, AccessU, other conferences.
Jeff: What about remote testing?
Brent: Likes the goals the group came up with.
Anna Belle: most concerned about analytics. Crucial to do this before we start the redesign.
James: tasks for the redesign - Personas, architecture, analytics/ user testing, IA, Visual
subtopic: task - Personas
- looking at the existing personas & our audience. Updating them as needed.
- (something someone can take on)
scribe: (see photo of time chart created by James)
Deadlines - Personas (May),
scribe: Analytics (June)
... User Testing (July)
Shawn: need to note that policy content is a priority - it's already overdue
James, etc.: we'll dedicate 2 months to catching up on content that is behind then start the tasks for the redesign.
Shawn: can reuse URLs. Just can't have 404s.
can do redirects.
Caleb: should do an inventory/map of all URLs used on the site.
Shawn: her or Eric will put the script required for Analytics for each of the 75 eo pages.
<Caleb> piwik.org/docs/installation
<Caleb> Simple JS snippet to include on every page
James: can do a second round of analytics in July for customized data collection.
Shawn: overdue resource docs:
policies (Wayne), Easy Checks, Tutorials.
... Easy Checks, Tutorials, simply need to be completed.
... if the working group decides to change the priorities of
docs required for charter, we can come to consensus and record
a decision on that
... in order to focus first on redesign.
Caleb: can get volunteer
designers to work on logo, on mood
boards/colors/ideation.
... deadline of July - preliminary exploration of visual
redesign.
Shawn: should check on data from recent WCAG survey to see if any useful info
James: task analysis for IA,
mapping, testing - ~ July - November.
... Technical Architecture -
Caleb: Linux server
currently
... have Eric provide his vision of what technical resources we
need.
Denis - will task analysis, mapping, testing for IA (timeline: July - Oct/Nov,)
subtopic: Personas
Proposal: ....
...
<shadi> +1 to proposal
<shawn> Proposal: OK to add meta data (such as description) to the perspectives pages to provide text & images for social media, etc?
<Susan> it's not muted
Group voted to create new personas.
<Susan> +1
<shawn> +1
<Susan> +1 for meta data
<shadi> +1
<dboudreau> +1
<shawn> +1 from Eric
+1 to metadata
<Caleb> +1
<Sharron> +1 metadata
+1 from Eric for metadata
RESOLUTION: OK to add meta data (such as description) to the perspectives pages to provide text & images for social media, etc?
Sharron: our 3 audience
categories - Doers, Planners, Advocates
... How many personas do we need for Doers?
Jeff: Doers will probably be 75% of site users and Planners & Advocates the remaining 25%.
Sharron: So 3 Doer personas, 1 Planner, 1 Advocate.
<yatil> Evaluators, Designers, Developers?
<yatil> Content creators?
<dboudreau> Some questions to ask while running the personas’ research (http://www.usability.gov/how-to-and-tools/methods/personas.html)
Sharron: 2 Doers - developers/designers, testers?
Shawn: social media outlets - have vimeo channel. How important to have on YouTube?
Consensus is that YouTube is crucial - has the larger audience.
Shawn: we should also put on Vimeo.
Eric: We can put on both but YouTube is much wider audience.
<yatil> You also have to see that you don't get stuff freebooted.
<shawn> Thank you for Knowbility hosting!
<Sharron> trackbot, end meeting
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