Expression of Interest:

David Singer — Apple Inc.

I am a member of the ‘Do Not Track’ working group and have developed there a lively interest in the problem of balancing the interests of the users in both their privacy and in using effective, innovative services, with the interests of entrepreneurs in developing, and monetarily supporting, these services. Mobile services rest, of course, on the mobile platform; and for the first time since they appeared in the 1980s, we can truly call these mobile platforms ‘personal computers’, in the sense that our smartphones are rarely multi-user (hence personal), usually accompany us, and we use them sufficiently often, and for both serious and casual purposes, that, if they were a person, they would know a great deal about us, our habits and desires, history and movements. Nonetheless, just as we have learnt how to make single multi-user computers reasonably secure, and we are making progress in making networked computers so, without excessive damage to the services offered, I believe that we will, as an industry working together, work out how both to frame and to establish reasonable user privacy while maintaining the possibility of innovative, supported, services.