All Signs Point to the Web

Summary of W3C Workshop on Web-based Signage

Makuhari, Chiba, Japan

This is the summary of W3C's Workshop All Signs Point to the Web, held 14-15 June 2012 in Makuhari, Chiba, Japan and graciously hosted by NTT. The full Workshop minutes are also public.

Goals for the Workshop included:

group photo

More than 70 people attended from NTT group companies, Accessible Media Inc. (AMI), Canon, Digital Signage Consortium, Ericsson, ETRI, Fraunhofer FOKUS, Fujifilm, Future Web Technology, Hakuhodo DY Media Partners Inc., Hitachi, IAdea, INNES, Intel, JASPA, East Japan Marketing & Communications, Inc., KDDI, Keio University, Ministry of Internal Affiar and Communications of Japan, Mitsubishi Electric, Mitsubishi Research Institute, Nano Opt Media, NEC, Newphoria, NHK Enterprises, Opera Software, Panasonic, Panasonic Digital Communications, SMART Communications, Smith-Kettlewell Rehabilitation Engineering Ctr. Toshiba, TTA, Yahoo! Japan and W3C.


To collect use cases and identify requirements for next-generation Web-based digital signage services, and to identify gaps in Web technology, meeting participants discussed:

Key topics included:

Participants identified these use cases:

Participants identified strong relationships between the state of the art digital signage implementations and these standards:

Next Steps

The use cases presented above will next be sent to the W3C Web-based Signage Business Group. The group will review them and clarify gaps in the existing Web standards for making the Web the platform for next-generation digital signage services.

The Business Group is planning to hold several joint meetings with the relevant W3C groups during TPAC 2012 in Lyon, France.