All Signs Point to the Web

W3C Workshop on Web-based Signage

Statements of Interest

group photo

Makuhari, Chiba, Japan

Manyoung Cho, Future Web Technology Labs.

Future Web Technology Labs Inc. is etablished for using web technologies
specifically in consumer electronics devices.
We've been mostly focusing on web technology as device h/w controlling
technology. So PhoneGap, OIPF and device API was the main interest area
for our company.

Future Web Technology  believes, in the future,  web technology will be
tightly combined with consumer electronics devices in terms of multi
platform strategy. So web is expanding its coverage from PC to mobile
and TV. And next is digital signage as well.

We are forecasting that web technology improve contents delivery in
digital signage. And web technology can make digital signage more
interactive ever. And most important part is  that reducing of TCO for
the companies controlling distributed digital signages. Each of the
digital signage contents is simply refers to a web site so it's very
easy for maintaing the contents. No need of expensive contents
trasforming equipment.

One idea is if web-based digital signage can be communicated with mobile
phones of street people in high floating population area it can reflect
the situation so it can bring many fun results.

Kensaku Komatsu, NTT Communications

Dear chairs

I've been encouraged to research HTML5 technology (here, I'm using HTML5
as a buzz word - brand new web technology)
for about three years. Especially, I'm so interested in communication
APIs such as WebSocket, WebRTC and so on,
because my companies main business field is providing network services
and telecommunication. I'm now strongly believe
that "WEB" and "NETWORK" has to consider together, since HTML5 changes
the usage of current web service and network

Additionally to say, I'm now doing advocator within Japanese HTML5
developers community. So I'm also investigating other
HTML5 features, such as Media Queries, WebStorage and so on.

In this workshop, I'd like to present some technical explanation of
current HTML5 technology which'll have sorts of relationship
with digital signage services (I mean WebSocket, WebRTC, WebStorage,
Media Queries).
Because this is the 1st workshop that it make sense giving some
technical knowledge about HTML5 to stakeholders. I hope
those knowledge helps building some images about what HTML5'll be able
to and improving future signage's works.


John Wang, IAdea

Dear Madam/Sir:

IAdea's Expression of Interest is in the attached PDF. Please kindly
notify us of your acceptance and event schedule as soon as you have a
decision. Thanks!

Best Regards,

Katsuhiko Kawazoe, NTT

Dear chairs

We will send an "Statements of Interest"  as follows.

Katsuhiko Kawazoe
Kenichi Muramoto
  Nippon Telegraph and Telephone Corporation,
   Research and Development Department

We are very interested in the topics of the workshop, especially the
digital signage on web-browser, e.g.,
(1) A corroboration services between web-based digital signage system
and other browser based device (Smart-phone, tablet, and picture-frame)
(2) A multi screen services (TV panel and mobile devices)
(3) A role of web-based signage system for the disaster situation


Yasuji Eguchi, Digital Signage Consortium

Statements of Interest

Yasuji Eguchi
Digital Media Consultant (Freelance)
Digital Signage Consortium (Standing Director)

I'm interested in these tings.
1) What is important on web-based digital signage.
2) What's going on ARIB (HTML5 on TV).
3) Communication Planning with multi screen services. (Markeing point of 

DongYoung Park, TTA

attached is the statement of interest of PDF formatted which I sent


Robert Pearson, AMI

Robert Pearson

Director, Accessible Digital Media

Accessible Media Inc. (AMI)

Toronto, Ontario, Canada

Accessible Media Inc. (AMI) is a not-for-profit multimedia organization
operating two broadcast services, AMI-audio and AMI-tv, and a companion
website (ami.ca). AMI-tv is the world's only network to broadcast
mainstream TV programs with 100% open described video and 100% closed
captioning. AMI-audio is the world's largest broadcast reading service
making local, national and international news and information
accessible. Daily, our AMI-audio volunteers read and record current
articles from leading newspapers and magazines, which are broadcast on
TV and online into more than 10 million Canadians homes.

Our mandate is to make media accessible to all. Having a unique history
and corporate structure spanning 20 years, we are focused upon striving
for full inclusion and accessibility in regards to the consumption of
all forms of media. We have significant experience in the area of
broadcast accessibility and have begun to establish standards and best
practices for additional platforms. The idea of Web-based signage is
interesting in that it presents unique challenges to those requiring
accessibility accommodations of some type. Web-based signage is
essentially a new form of media and therefore we have an interest in
exploring the components of it, in line with our overall mandate.

One of the most significant challenges from an accessibility standpoint
would appear to be a user's inability to utilize an assistive technology
to consume this new form of Web-based media. Taking the blind
perspective, certainly signage in general terms is inaccessible, however
when Web-based, could a solution be found so that it does not remain
that way? Perhaps the solution is an extension to Web-based standards
that would permit greater accessibility in this fashion. However a
seemingly more straightforward solution, maybe be the utilization of
established historical methods of providing media access through
captioning and description.

Taking the blind perspective once again, description may be the most
practical method of providing accessibility to Web-based signage. That
description though would need to be activated through some point of
interaction with the media consumer. There may be learning's to be drawn
from on the work done to provide accessibility accommodations to
publically available touch screen systems and kiosks, such as those at
an airport. However a motion sensor may be the best means of triggering
any description track that is provided to the media consumer. There
would though be considerations for the non-blind perspective of
listening to a spoken track when activated on the signage through
motion. There may be a further solution in providing the activation of a
description track through some form of mobile technology, a readily
available device that could be utilized in this instance as an assistive

It is our position that the availability of description on Web-based
signage could provide increased levels of accessibility in the absence
of the ability to use an assistive technology to consume this new form
of media.

We'd like to present this example of description to show the benefits of
providing increased accessibility to media consumers.

AMI-tv Diner http://www.youtube.com/watch?v=Eb6c1m-HK8s


Hiroshi Yoshida, Hakuhodo DY Media partners Inc.

Dear Sirs/Madams,

My name is Hiroshi Yoshida  and I work at Hakuhodo DY that is the
2nd largetst advertising agency in Japan.

I am interested in the Workshop on Web-based Signage that will be held in
Our statements of Interest is below,

Statements of Interest

Hiroshi Yoshida
  Hakuhodo DY media partners Inc, Institute of media environment

We are very interested in the topics of the workshop, especially the multi
screen-based digital signage,eg.
 (1) A multi screen advertising (TV panel and mobile devices)
 (2) A corroboration advertising between web-based digital signage system
     and other browser based device. (Smart-phone, tablet)
 (3) A measurement of advertising effectiveness for multi screen-based
     digital signage.

Our patricipans will be two person,
 Hiroshi Yoshida
 Kosuke Ushiro


Jun Fujisawa, Canon

Hello W3C team,

Here is  the Statement of Interest in participating in W3C Workshop on
Web-based Signage.

* * * * *

Workshop on Web-based Signage: Statement of Interest

Jun Fujisaw
W3C SVG WG/W3C EXI WG Member, Canon, Inc.

[Canon's Interest]
Our main focus in using Web technologies is to make Canon imaging devices
"Cloud Service Ready" so that device functions and applications can be
enhanced with the help of We based services. We believe HTML5 technologies
play a very important role on our devices as a mechanism to provide rich
interactive user interfaces to cloud services and to TVs and signage

[Point of View]
- From the view point of SVG: Canon has been a member of W3C SVG WG since
  1990 and contributed to the development of SVG core specifications, as
  well as various SVG enhancements. We are interested in investigating new
  idea of SVG interactive applications running on large display devices.

- From the view point of Device API: Another interesting area is the possible
  extension of W3C Device APIs for signage device. We think Web Intents
  technology is useful as the basis of various device to device communications
  and would like to discuss how we can apply the technology for the
  between signage devices and digital still/video cameras and printers.

Sunghan Kim, ETRI

Dear Sir,

The attached position paper describes on the ETRI's interest for signage

ETRI is interested in activity of W3C's Web-based signage business group.
The scope of our interest is Web signage service platform, advanced
capabilities of Web signage services and browser-based digital signage

Best regards,


Yukio Kimura, Groova

Yukio Kimura

We are very interested in the topics of the workshop, especially the
digital signage on web-browser, e.g.,
(1) A corroboration services between web-based digital signage system
and other browser based device. (Smart-phone, tablet, and picture-frame)
(2) A multi screen services (TV panel and mobile devices)
(3) A role of web-based signage system for the disaster situation

Takeshi Chikuse, Cisco

Expression of interest in participating in the Workshop

The workshop W3C Web of Japan Tokyo for 14-15 days in workshop, June, 2012

Takeshi Chikuse, Solutions Architect, Cisco Systems
Eiji Kikugawa, Business Development Manager, Cisco Systems

Our interest

In Japan, Digital Signage popularizes in constant degree, but is not enough
for it. In Digital Signage, the position is not clear in comparison with the
TV media and the new mobile media. There are some reasons why Digital
Signage does not popularize. The biggest reason is because Digital Signage
does not make use of a uniqueness as the IP media.

If Digital Signage uses the IP uniqueness obediently, it can deliver
contents to every end device with relatively low cost. Digital Signage has
possibility to form the cross media.

However, Digital Signage is made with an original protocol and rendering
system to keep various regulations and limitation of the conventional TV
broadcasting, therefore cost rises and is not relate other IP media. We
think that there are a big reason obstructing the spread of Digital Signage.

Digital Signage must make use of IP original uniqueness, and it should be re
born with more convenience, more pleasant media.

It is very significant to develop the Web browser for Digital Signage.

Already, DMS which is Digital Signage product of CISCO SYSTEM provides
Digital Signage, Enterprise IPTV, Enterprise SNS with 1 package seamlessly.
DMS includes a function to deliver existing HTML and live streaming as
contents of Digital Signage.

We expect it that a Web browser as universal rendering system for Digital
Signage realizes follows and am interested some potentials in bellow.

1) It can deliver the same contents regardless of a vendor and an end device
2) It can convert web content into Digital Signage
3) It can deliver IPTV and VoD and Live on the mobile video to Digital
4) It can gather the delivery status of contents
5) It can make up the cross media with other media such as SNS or the Video


Morihiko Sasaki, Mitsubishi Research Institute

Dear Sirs

Please find attached the file "Statement of interest"
in participating in the W3C Workshop on Web-based Signage

We are looking forward to meeting you at the workshop.

Best regards,

Morihiko Sasaki
Yosuke Ito

Makoto Kitamura, Fujifilm

Dear workshop organizers

This e-mail means expression of interest in participating in a
workshop about Digitalsignage which will be held in 14 - 15 June 2012,
Makuhari, Chiba, Japan.

Makoto Kitamura, Fujifilm Imaging systems Co., Ltd.

We, Fujifilm Imaging Systems Co., Ltd. have been providing various
solutions of digitalsignage for long time, include web based Social
Network Signage and etcetera.
We are very interested in standardization of Digital Signage and the 
We already have been supporting standardization in Digital Signage
Consortium Japan and we want to take a hand in the future of digital
signage through this event.

Participant's interest

1.Web-based signage definition, use case, business model, system image/model
2.Adaptability emergency situation and incorrect social data contamination
3.Privacy consent and protection of the end user (consumer)
4.Standardization of the semantics and syntaxes (e.g. XML syntaxes) of
possible Web-based signage system

Thank You

Keiko Yamaguchi, NTT Communications

Dear Sir

As a Telecommunication Company, We've been interested in
the Sinage business market and technology.
We've taken part in the research group consisting of
Sinage bisiness Users in Japan,
and trying to find and expand use case of Sinage.
(Also We have the experience of the big earthquake
last year the east of Japan, and are discussing the
use case of Sinage in the case of disaster.)

We recognize the market condition in Japan,
that Most of Sinage devices don't have the interoperability
to connect, and it is one of the main reasons that
Sinage Bisiness Market is not expanding.

We hope these condition will be solved by the
worldwide standardization activity in W3C,
and We keep trying to contribute these activities.


Yasuaki Oshima, Nano Opt


I am sending the statements of interet for the web on signage workshop
in June.

Yasuaki Oshima
NANO OPT Media, inc.

We are very interested in the topics of the workshop, especially the
digital signage on web-browser, e.g.,
(1)  how the service development will be changed by web-based digital
signage system and other browser based device. (Smart-phone, tablet, and
(2) A multi screen services (TV panel and mobile devices)
(3) how the web contents development will be changed by web on signage.

Thank you,

Hitoshi Shinozuka, NTT Soft

Dear Sirs

Please find attached the official liaison statement from NTT Software Corp.

We are also attaching our "statement of interest" in participating in 
"Workshop on Web-based Signage".

We are looking forward to sharing with you at the workshop.

Best regards

Tatsuo Matsuoka
Soichi Terao
Hitoshi Shinozuka

           --------- attached text start ---------
Expression of interest in participating in the Workshop
W3C Workshop on Web-based Signage, 14-15 June 2012, Makuhari, Chiba, Japan

Tatsuo Matsuoka
  NTT Software Corporation

Soichi Terao
  NTT Software Corporation

Hitoshi Shinozuka
  NTT Software Corporation

Participant's interest

In recent years, we have been involved in commercial content-delivery 
services, such as IPTV.
We are particularly interested in the impact of the HTML5 standards on 
the content delivery.
There must be many issues to be solved to migrate the HTML5 standard in 
platforms and signage platforms. We think that there may be similar 
issues on content delivery
and signage for migrating HTML5 standard. Therefore, we believe it will 
be very helpful to
participate in the discussion of this workshop.

Point of View

(1) Issues of content protection
Content protection will be a big issue that should always be considered 
to deploy a
content-delivery service. Some discussion has begun in the 
standardization activities
of HTML5, however we are afraid that it will take a long time.

(2) Issues of content delivery to a large number of terminals
We believe that the multicast delivery scheme is necessary for IPTV 
service. In signage also,
which is effective if we want to deliver content to a large number of 
For the moment, the delivery method of multicast is not standardized.

(3) Content delivery must be optimized regarding to the capabilities of 
Recently users take advantage of HTML5 browser that has been installed 
in all types of
terminals(i.e. TV sets, smart phones, etc.) including the signage-terminal.
Specifications of terminals, such as, screen size, CPU performance are 
different for each
of terminals. In order to deliver content appropriately for each 
terminal, it is the issue
that content delivery must be optimized for each terminal.

           --------- attached text end ----------

Stephan Steglich, Fraunhofer FOKUS

Dear Chairs,

Please find attached the Statements of Interest document from Fraunhofer

Best regards,

Gisung Kim, KAIST

Dear Sirs

We would like to submit our 'statement of interest for Web-based signage

Our main research subject is developing rich user experience through web
based signage.

We are looking forward to sharing with you at the workshop.

Best regards

Toru Kobayashi, NTT Labs.

 I am engaged in R&D of the "Application Architecture" which realizes the
user-centric information discovery and retrieval. We call applications
based on this application architecture "Personal Information Style
Applications". Personal Information Style Applications can provide
customized Information Technology usage environments.

 Current Digital Signage system is mainly one way information
distribution. It is something like a center server or content holder
oriented system. However, one way information distribution style system
can not realize "Personal Information Style Applications" because it can
not handle the feedback from end users. Therefore, I actually believe
that an interactive Digital Signage system will be more and more
important in near future.

 If the system can sense the demand of end users in front of the public
Signage display for example, the information can be modified to adapt
the demand of end users. End users also can send their own information
to the public Signage terminal to display it to the audience in front of
the public display.

 In these situation, we can consider many kinds of Use Cases. Examples
are listed in the bellow.

(1)Shopping Mall situation
 This is the Use Case of large shopping malls. You have your own smart
phone in your pocket. If you look at the public screen located in the
entrance of the shopping mall to check shops, only your favorite shop's
special contents moves to your smart phone automatically. Then, you can
enjoy shopping while seeing your smart phone.

(2) Disaster situation
 In case of happening the big earthquake around Tokyo, many workers can
not go home because of public transportation problem. In this situation,
each train station will be crowded by people who can not take trains.
Each person's demand will be different location by location. If the
system can understand the people demand at the specific location, the
system can provide the suitable information which should be customized
to the local situation.

(3) Shibuya 109 situation
 Shibuya 109 (located at center of Tokyo) is very famous and popular
land mark where has a big public display. Please imagine that you are
dating with your girl friend, you intend to propose her to get married
on that day. You have 30 seconds proposing statement movie in your smart
phone. When you and your girl friend are walking near Shibuya 109, you
purchase the right of using big public display to show your original
proposing statement movie temporarily. Then, ---,  maybe I do not have
to explain any more.

 I will present the demo system relating to  (1) situation to discuss
some more Use Cases focused on interactive Signage. Then, I also want to
discuss the functionalities which should be standardized in W3C.


Jaejeung Kim, KAIST

Dear Web-based Signage Organizers, KAIST Institute for IT Convergence
is interested in the WB-Signage Workshop.

We have been participating since the Web and TV Workshops, for
research and development for inter-display interactions and services
both indoors and outdoors.

Web and TV has focused in the smart home network, and we expect to
expand the discussion with outdoor signage as well.

Statement of interest is attached.

Thank you.


Satoru Takagi, KDDI

Web-based Signageワークショップ事務局御中:
KDDI 技術戦略部 高木です。お世話になっております。

表題の情報を添付(htmlファイル)のとおり お送りさせていただきます。


Dear Sirs

Please find our "statement of interest in participating in the workshop
on Web-based Signage".

Hideki Koike
	NTT IT CORPORATION, Signage Business Division
Hideki Muto
	NTT IT CORPORATION, Signage Business Division

Participant's interest:
We are interested in the topics of the workshop, especially
(1)system image/model,  (2)Plans to support Web-based technologies,
e.g., HTML5, what kind of additional standards are needed, and
(3)multi screen services (TV panel and mobile devices).

We are interested in how HTML5 realize each function of a Digital
Signage system. For example, overcome the difference between browsers
(especially video play and vido codec), conceal source program of
a player (on a browser), auto start/auto shutdown of browsers/tablets.

Sincerly yours,

Katsuhiko Ohtomo, TTC

Dear W3C workshop team

I'm Katsuhiko Ohtomo of TTC.

We are very interested in the topics of the workshop, especially the
digital signage on web-browser, e.g.,
(1) A corroboration services between web-based digital signage system
and other browser based device. (Smart-phone, tablet, and picture-frame)
(2) A multi screen services (TV panel and mobile devices)
(3) A role of web-based signage system for the disaster situation
(4) The TTC is a SDO in Japan. So, We are interested in collaboration
area with
 the W3C.


Takashi Koyano, NHK Enterprises

Dear Ashimura-san,

Thanks for your invitation. I'll attach the PDF version of our 
statement. From NHK Enterprises Inc. , we'll attend 2 people including 
myself. We are looking forward to seeing you.

Best regards,

Johan Hjelm, Ericsson

Dear Sirs,
Ericsson would like to send a representative to the workshop on 
Web-based Signage.

Statement of Interest:
The vision of Ericsson is the "networked society", where information and 
telecommunications technology help people, in particular in "Megacities" 
make the world a better place. Our slogan "50 billion connected devices" 
has been picked up by many others. Needless to say, public displays will 
be part of these connected devices. Ericsson also has a long history as 
a provider of IPTV systems, and is driving the development of 
standardized solutions through our participation in the Open IPTV Forum 
and the W3C, among others.

Even though digital signage products today are by their nature used for 
unidirectional communications, this can take many forms. One of those 
forms is emergency communication. This can be paramount in time of 
disaster, such as earthquakes and tsunamis. Currently, such 
communication is often realized through speakers attached to utility 
poles and through telephone wires to city offices. As more capable 
displays and networks become available, they have the potential to 
change the role of public communications media and make emergency 
communications more effective. An interesting aspect is also to leverage 
the potential bidirectionality and interactivity of web technologies, 
instead of just enabling one-way communication. The architecture and 
design of such systems would need to be worked out, as well as the 
optimal presentation models. At least the latter is within the domain of 
the W3C, although part of the scoping effort needs to be to determine 
what work should be done in which forum. Overlapping standards are not 
beneficial, in our opinion.

Web technology, of which Ericsson has been a strong promoter since the 
W3C was founded, has an important role to play in simplifying and 
unifying the communication with people.  Understanding how web 
technologies can be leveraged in improving the public communications and 
how digital signage fits in the network society is of high interest to 

We look forward to the workshop.

Manabu Tsunori, Intel

*Dear staff of the W3C,*


Please find the statement of interest as follows.




*Expression of interest in participating in **Web-based Signage Workshop*


1) Manabu Tsunori

Market Development Manager for Intelligent Systems,

Cloud Computing Business Group, Intel K.K.

2) Naoto Mori

Senior Field Application Engineer for Intelligent Systems,

Intel Architecture Group, Intel K.K.

*Participant's interest*

We are very much interested in the objectives of the workshop,
especially the effort to enhance the business efficiency and user
experience through standardisation effort. As a supplier of key
components of this new digital media, Intel shares the difficulties such
as proprietary technologies, unrich solutions that only fulfill short
term demands.


*Point of View*

*1. From 'Dislpay Devices' to 'Computing Devices' - Manabu Tsunori*

Problem statement: Digital Signage will not demonstrate its potential
unless we - whole industry stakeholders - drive the signage to the next
level. Digital Signage has been considered a digital poster or
information board, and has been deployed as such. However, such 'quick
and easy' solutions have been unsuccessful to deliver results as
expected, lacking consideration of the human behaviour i.e. where to
place, when and how people watch, what information are valuable. In this
context, analytics capability and interactivity are essential for next
level digital signage to solve these challenges. With these advanced
capabilities, digital signage is no longer a display, but a computing
device that provides valuable insights to location owners or end
customers. Intel recognises that standardisation is a key to make this
change happen since it drastically increases the efficiency in
development of hardwares, softwares and content creation.


*2. Standardisation necessary in both software and hardware - Naoto Mori*

Problem Statment: Proprietary technology prevents the evlolution of
digital signage. With over decades of activities in embedded space, we
have been witnessing that proprietary technologies are often the main
obstacle for the devices to evolve further. Obviously, hardware designs
specific to particular product line require long development period, and
the cost - which in turn results in lower return on investment. More
regrettably, this has been diminishing the competitiveness of the device
manufacturers in increasingly tough environment. The situation seems not
different in software side and content creation perspective. In order to
solve this, it is crucial for key players in digital signage sphere to
set up a standard so that the efforts in this category becomes more
fruitful in long term.



Tomihisa Shimoyama, Ministry of Internal Affairs and Communications

Dear Sirs,

We appreciate your work for preparation of the Workshop on Web-based
We would like to submit a statement of interest in participation to the WS.

We are looking forward to sharing with you at the workshop,

Best regards

Hideaki Kosaka, Mitsubishi Electric Corporation

Expression of Interest in Participating in the Workshop

Workshop on Web-based Signage, 14 - 15 June 2012, Makuhari, Chiba, Japan

Hideaki Kosaka, Tsuyoshi Arata

Mitsubishi Electric Corporation

Participant's Interest

We have been managing Digital Signage business for several years and
have found some possibilities in Web-based Signage which W3C is proposing.

Especially, we are interested in the use case of interaction between Web
based device and conventional signage such as information display.

Point of View

The following are some examples of use cases for Web-based Signage.

1) Interactive information exchanging between a big sign board and

2) Personalizing a information display with NFC between the display and
smart phone.

To realize these use cases, we would better to define the exact
interface between Web-based device such as browsers and digital signage

Junshiro Kanda, Mitsubishi Electric Corp.

I'm Junshiro Kanda on Mitsubishi Electric Corp.
A PDF file which is attached this email is my "Statement of interest"
for Workshop on Web-based Signage.
I hope I could attend this workshop.

Best Regards.

Futomi Hatano, Newphoria

Dear Sirs/Madams,

Newphoria Corporation is very interested in the workshop.
We would like to participate the workshop.
Our statement of interest is attached.
We are looking forward to discussing web-based signage at the workshop.

Best regards,

Taichi Kawabata, NTT Labs.

To whom it may concern:

Dear sirs and madams,

My name is Taichi Kawabata, a researcher of NTT Network Innovation
Laboratories, and would like to attend the workshop on Web-based
signage, that will be held in Makuhari from June 14th to 15th.

Ubiquitous Service System Laboratory of NTT Network Innovation
Laboratories is currently researching on the technology that could
imporve a quality of life people by using the individual's everyday
life data.

We've been interested in digital signage techonolgy by means of
delivering useful information to each individuals by using their own
private data, or obtaining the reaction from person who sees such
digital signages.

Especially, we've been focusing upon the privacy protection, or
combining individual's data with public data and environmental sensor
data to generate useful information, or transfering the control of
information to individual's personal terminals (such as smartphones)
after a person recognized the infromation from signages, or feedbacks
of how people react from digital signages (such as enquetes or 0/1

We would like to understand the current technologies and problems
concerning to this issue, make useful discussions on them, and if
possible, help improving web standards that could foster such web
signage usages by means of sensors, communication methods and private
storage and security technologies.

Shunichi Seko, NTT Labs.

Dear Sir/Madam,

I'm Shunichi SEKO working for NTT R&D department in Japan.
I wish to participate in Workshop on Web-based Signage held in Japan.
Attached is my Statement of Interest.
If you cannot open this file, I'm going to resend plain text and image
file of figure.

I am looking forward to hearing from you.


Hiroyuki Wakabayashi, Panasonic

Dear Sirs

Please find following my statement of interest in participating in the
Workshop on Web-based Signage.

We are looking forward to sharing with you at the workshop.

Best regards

Hiroyuki Wakabayashi

          --------- Attached text ----------

Title:	Statement of Interest in presenting at Workshop on Web-based Signage

Participant's interest
I belong to a manufacturer specializing in digital signage, in this
have interest what conditions are minimum necessity for becoming digital
system to web-based.
Basic system of current digital signage is a application software bases.
On the other hand, the registration and use of content and work
scheduling has
already become a web-based.
At present, the web-based has not been able to achieve that is required
to the
operation of digital signage, necessary and sufficient features.

Point of View
1. Extraction of features those are required for web browser if needed
to act as
  a digital signage. (Minimum basis).

2. By using HTML 5, can be achieved whether or not all the contents of

3. Change point when we realized a web-based, competitive condition
between digital
   signage manufacturers.

4. In case of a web-based, whether or not there is a point of change as
part monetize
   for digital signage industry.

Craig Makino, Panasonic Digital Communications

To whom this may concern,

This is the Statement of Interest by Craig Makino from Panasonic Digital

1.Current Digital Use case in Japan

1.Advertisement in Station

2.Building Complexes


2.Future Potential Markets of Digital Signage (in debate)

1.Smart TV

2.POP signage

Thank you

Bill Crandall, Smith-Kettlewell Rehabilitation Engineering Research Center

Expression of interest in participating in the W3C Workshop - June, 2012

Smith-Kettlewell Rehabilitation Engineering Research Center
on Low Vision and Blindness

Our interest:

Signs tell us not only /what/ but also /where./ People with limited
vision (either low vision or blind) lack the ability to know either of
these things, although signs comprise a major component of how we are
able to move freely, effectively and safely in the environment.

Static signs — that is, signs that are printed or painted — are
everywhere in the environment. But very soon we can expect /static
signs/ to be replaced by /electronic signs/ featuring technologies such
as e-ink, which once "programmed" can keep their form/contrast without
power - on the one hand, to power-hungry plasma displays on the other.
Needless to say, none of these visual signs are a benefit to people with
limited vision. However, the synergistic outcome of the ubiquity of
Electronic signs give us an opportunity heretofore not dreamed of: at
the root of all electronic signs is an entry to a database of some type
that can be readily translated into spoken messages (See Crandall, et.
al work on Remote Infrared Audible Signage (RIAS) - Talking Signs).
Already numerous examples of Test-to-Speech conversion to real-time
spoken IR messages exist on buses and bus stops, in buildings, transit
platforms, at intersection crossings, etc.

How do we insure that the location and content of visual/graphical signs
is made available to people who cannot see? Standards that specify
duplication of graphical information to spoken information is a good start.


Raymund Vidar, SMART


I am Raymund (Darth) Vidar. I am part of the Strategic Business
Division's Architecture, Prototyping, Research & Development team here
in SMART Communications Inc.

_Participant's Interest:_

We are very much interested in learning about the current state of
Web-based Signages, its potential applications in our country and
various local business environments, and what form/direction the near
future will be.

_Point of View:_

SMART is among the Philippines' leading telcos and providing the widest
mobile network coverage in the country. We would like to see how we can
apply our core competence as a telco to Web-based Signages as an enabler
and/or as a potential revenue stream.


Tatsuya Igarashi, Sony

Sony is one of the leading companies of audio visual consumer
electrics manifacturing. We have been actively particiapting in the
discussion of the W3C Web and TV Interseting Group to fill the gaps of
technologies to distribute video entertainment content to CE devices
which are based on the open web technologies. We also recently
participate in the W3C WebIntent Task Force to enable an web
application to communicate with Web-based home network devices.

Digital signage tends to be considered that sinage media is offered to
consumers by big screen displays which are located at public space,
e.g., train stations or airports. However, these days mobile cunsumer
devices, e.g., smartphones and tablet deivces, are much deployed, and
so those consumer devices should be also part of the digital sinage
platform. For example, a smartphone may interact with a big screen
display to get a coupon on the sinage service. The smartphone may also
offer some personalized sinage service while the target of the signage
service on the big display is all the pepole in a public space.

Sony is interested in such kind of use cases and technologies,
especially on how a Web-application on mobile devices could
communicate with Web-based digital sinage platform.

Thank you.

Hiroyuki Aizu, Toshiba

Dear chairs

We will send an "Statements of Interest"  as follows.

Hiroyuki Aizu
Corporate Research & Development Center
TOSHIBA Corporation

Noriya Sakamoto
Digital Products and Service Company
TOSHIBA Corporation

Participant's interest

 If digital signage will realize based on web based techlogy,
the signage will become public shared and interactive media.
We predict that the collaboration services between the web based signage
system and other browser based devices will come into the world.
We are interested in that use cases.

Point of View

  In case of Multi User-Agent/DOM behave as single content
in the multi-screen Web based digital signage use case.
We would like to make the gap analysis of current web specifications.


Takayuki Tsuchiya, Yahoo! Japan

Dear W3C/web-based signage workshop team

We are interested in the Web-based signage standardization.
So we want to join the workshop.
Please read following attached text statement.

I'm Looking forward to meet you at Makuhari!

Best Regards

Takayuki Tsuchiya

--------- attached text ----------
Expression of interest in participating in the Web-based signage workshop.

Participant's interest:
Now,there are many digital signage system in the world, a different
standard for each developer.
This is one of a factor in inhibiting the growth of the digital signage.
We think it is possible the Web-based technologies can solve this problem.
And to make the Web-based signage standard, we will cooperate.

Point of View:
I would like to discuss about following,
 - Usecase of Web-based technologies
 -Signage operating system by SaaS
 -Communication between the Server-side platform and the Player STB by
 - Request for Standardization
 -Standardize schedule files and playlist files by XML format
 -Standardize log format of displayed the content programs

Bill Crandall (2nd statement), Smith-Kettlewell Rehabilitation Engineering Research Center

Expression of interest in participating in the W3C Workshop- 

Smith-Kettlewell Rehabilitation Engineering Research Center
on Low Vision and Blindness

Our Interest:

_Variable Message Signs_ (Changeable Message Signs) are ubiquitous - 
especially in the transportation context -- and will grow design styles 
and in number.Ironically, there is very little regulation or 
standardization of the parameters employed. For example, the US Access 
Board speaks only to a parallel implementation of visual signage where 
audio messages are presented.

/*Where public address systems convey audible information to the public, 
the same or equivalent information shall be provided in a visual format./

/*Where public address systems are provided to convey information to the 
public in terminals, stations, or other fixed facilities, a means of 
conveying the same or equivalent information to persons with hearing 
loss or who are deaf shall be provided./

Attention needs to be paid to the structure of the characters and the 
mode of presentation, especially in the case where people with impaired 
vision are expected to be using this information:

_Character variables_(letter height and width, stroke width, color, 
font, luminance, contrast, and spacing) are each small but critical 
elements affecting legibility. (see /Variable Message Signing: 
Legibility for Readers with Vision Loss/by Philip Garvey at 

_Message Delivery is about t_he form of the message conveyed. It is 
subject to legibility, speed and individual challenges specific to those 
with visual impairments. Although static messages are preferred, 
frequently insufficient space exists to fit a message in a single 
display. Three types of multiple messaging delivery methods exist: 
paging, scrolling and streaming. *Paging*means that the information is 
static, but a number of pages of information are shown sequentially. 
*Scrolling*has the text moving down the sign from the top to the bottom. 
*Streaming*refers to text that moves across the sign from the right to 
the left. Streaming is the method used most frequently with single line 
message boards. Research in this field has not determined what is best 
for general users and for those with visual impairments.

It is hoped that gatherings such as the present workshop will generate 
the interest necessary for production of more research results from 
which Variable Message Sign legibility standards can be constructed.


Bill Crandall (3rd statement), Smith-Kettlewell Rehabilitation Engineering Research Center

Expression of interest in participating in the W3C Workshop- 

Smith-Kettlewell Rehabilitation Engineering Research Center
on Low Vision and Blindness

Our Interest:

Limitations in seeing ("Low Vision") are as variable as the people who 
have the condition (e.g., Cataract, Age-Related Maculopathy, Glaucoma, 
Diabetic Retinopathy, Retinitis Pigmentosa). So the solution for aiding 
these people to see scenes around them could take the form of "Augmented 
Reality" display devices such as /Google Glasses/ (as distinct from 
Google Goggles); an example of re-rendering a visual scene to fit the 
information needs of the wearer. This technology is specifically 
direction selective. Perhaps an even better solution is a tablet display 
with position sensors that, owing to being hand-held, may be more 
directly manually controlled (Pitch, yaw, magnification). The 
intersection with the Internet is that the images presented need to be 
stored/transmitted, high-resolution images that have sufficient quality 
to allow for a High degree of magnification, as required by the user.


Ryosuke Aoki, NTT Lab.

Dear Sir/Madam,

This is Ryosuke Aoki working for NTT R&D department in Japan.
I submit a attachment file about a Statement of Interest.


Tomoyuki Oosaka, NEC

Dear Person in charge

We would like to attend the W3C Workshop on Web-based Signage.

Statements of Interest

Tomoyuki Oosaka
  NEC Corporation, Telecom and Contents Solutions Division

I'm in charge of DigitalSignage business.
And I'm a manager of DigitalSignage soft ware development team.
We are very interested in the topics of the workshop, especially the
digital signage on web-browser.

I'm sorry for a late responce.


Takeshi Enokibori, Hitachi

Dear W3C workshop team

I'm Takeshi Enokibori of Hitachi, Ltd.
We will send an "Statements of Interest"  as follows.

Expression of Interest in Participating in the Workshop

Workshop on Web-based Signage, 14 - 15 June 2012, Makuhari, Chiba, Japan

Takeshi Enokibori

Hitachi, Ltd.

Participant's Interest

The Hitachi Group is active in various fields ranging from social
infrastructures to materials, logistics, and services.

We have been provided Digital Signage Cloud Services to train stations,
supermarkets,banks and so on.

We are very interested in the topics of the workshop, especially the
digital signage on web-browser, e.g.,
(1) A multi screen advertising (TV panel and mobile devices)
(2) A corroboration advertising between web-based digital signage system
and other browser based device.(Elevator-monitor, smartphone)
 (3) A measurement of advertising effectiveness for multi screen-based
digital signage.

Sincerly yours,

Franck Dupin, INNES

Enclosed is our expression of interest for the next working group on the
web signage with other documents.

We are sorry for the delay in sending our request to participate but
solicitation of Mr Tomohisa Shimoyama we met at the workshop last year
was digital signage Tokyo was arrived on a bad email.

Butthank you for considering our request for participation. We believe

we can bring many things to share our strong investment in R&D on
digital signage.