Next in Mobile Search:
Recommended Web Standards Close By

François Daoust <fd@w3.org>
W3C Mobile Web Initiative

http://www.w3.org/2010/Talks/06-mobilesearch/

Exploring the Future of Mobile Search
Ghent, Belgium, 9 June 2010

The research leading to these results has received funding from the European Union''s Seventh Framework Programme (FP7/2007-2013) under grant agreement n°248687 - Open Media Web (OMWeb)

Outline

Table of Contents
Photo by Elaine Vallet

The World Wide Web Consortium
Desktop/Mobile — Content/Context
Mobile context is…
Device APIs
Next standards?
Privacy issues

The W3C

Portrait of Tim Berners-Lee

Leading the Web to its full potential...

Web Standards
(X)HTML, CSS, XML, SVG, PNG, XSLT, WCAG, RDF, ...
Consortium
420 members, from industry and research
World-wide
Offices in many countries, including Brazil, China, India, Morocco, South Africa, ...
One Web!
Founded and directed by inventor of the Web, Tim Berners-Lee
The Mobile Web Initiative
Created in 2005 to make Web access from a mobile device a reality

Desktop search vs. Mobile search

Google search on mobile displays the location Google search on mobile proposes responses close by with addresses and click-to-call phone numbers

Context is essential in mobile search to filter out possible responses.

Mobile context is…

Geolocation, where the user is
(through GPS, triangulation, set by user)
What the user sees or hears
What the user is
(age, gender, height, weight, job, income, …)
What the user has
(car, computer, music, purchases, …)
What the user knows
(studies, known movies, music)
expressed interests
(sports, hobbies, blog posts, comments)
Friends
(for recommendations)
…

Plus history for each of the above.

This is mobile search

Wikitude showing closest Starbucks in the surroundings
Augmented reality is mobile search

Privacy issues

Blippy lets you share your purcharses A balance that automatically sends your weight to the Internet Audioo lets you share your voice mails Please rob me, to raise awareness about over-sharing