Overview
- Mobile Web Potential
- "One Web" Vision
- W3C Mobile Web Initiative
- Mobile Web Initiative Future Work
Variety of Mobile Devices
Source: RusselBeattie.com
Mobile Web Potential
- 1.1 Billion Web-capable handsets world-wide - 63% of all handsets!
- However, 74% of Web-capable phones not really used:
- 50% of Web-capable phones not set up to use the Web
- 24% of Web-capable phones used only once for Web access
(Source: Informa, 2005)
Usability Problems Nowadays
- It takes some time to enter a URL into one's phone's browser
- Small screen does not fit with huge photos and/or logos
- Some desktop features may not be widely deployed (e.g., cookies)
Tremendous success of Web has huge mobile potential
- Huge potential for mobile Web access
- Average of 14 hours a week online in some countries ... which is the
same amount of time watching TV
- Large and increasing volume of communication and commerce over the
Web
Growing Use of the Web
- Users want to access data and services on more than just computers
- Content providers want to author data and services only once
- Existing Web technologies are rich and adaptable enough
- The Web usage is still evolving
- Standardization is (even more) important!
Wider-Reaching Benefits
Improving the user experience and developing mobile Web standards will:
W3C's "One Web" vision
W3C's overall mission is to:
- Enable Web access to all people, whatever their hardware, software,
network infrastructure, native language, culture, geographical
representation, or physical or mental ability
With the increasing number and nature of devices, it is important to:
- Make the same information and services available to users whatever the
used device
- Allow the best user user experience when accessing and interacting with
content, including computing, communications, entertainment, embedded,
personal, home, transportation, industrial, health care systems -
worldwide.
W3C Mobile Web Initiative
MWI to realize potential of mobile Web access:
“Making Web access from a mobile
device as simple, easy and convenient as Web access from a desktop
device”
Mobile Web Initiative Genesis
W3C Mobile Web Initiative Launch
40 Members Participating in the MWI Working Groups
Broad industry support:
- Afilias Limited
- America Online, Inc. (AOL)
- ANEC
- Argo Interactive Ltd
- AT&T
- Centre for Development of Advanced Computing (CDAC)
- Drutt Corporation
- ETRI
- elmundo.es
- ERICSSON
- France Telecom
- Fundación CTIC
- Fundación ONCE
- Go Daddy.com
- Google, Inc.
- Indus Net Technologies
- Infraware
- Institute of Informatics & Telecommunications (IIT),
NCSR
- IWA-HWG
- Internet Content Rating Association
|
- Mobileaware, Ltd.
- Microsoft Corporation
- mTLD Top Level Domain Limited
- NeoMtel
- Nokia
- NTT DoCoMo
- Openwave Systems Inc.
- Opera Software
- Royal National Institute for the Blind (RNIB)
- Segala
- Sevenval AG
- SK Telecom
- T-Online International AG
- Telecom Italia SpA
- Telefónica de España, SAU
- The Boeing Company
- TIM Italia SpA
- University of Helsinki
- Vodafone
- Volantis Systems Ltd
|
Industry is Cooperating
End users and mobile industry chain all benefit
from cooperation!
Mobile Web Best Practices
MWI Mobile Web Best
Practices Working Group
- Audience of Web authors and developers
- Best practices for improved mobile Web browsing:
- Distilled existing "tips and tricks" (W3C Accessibility, iMode,
Opera, Openwave, Nokia, ...)
- Capture experience, and common sense
- Group aiming for W3C Standard in the coming months
- Next step: "MobileOK" trustmark for content
Sample of Mobile Web Practices
Sample of 6 best practices extracted from the full set of guidelines at
http://www.w3.org/TR/2006/mobile-bp/
Shared Device Repository
MWI Device Description
Working Group
- Audience of content providers, mobile operators, device
manufacturers
- Should contain (based on MWI survey results):
- Screen dimensions
- Supported and preferred markup
- Supported and preferred image formats
- Size limitations
- Color support
- ...
- Currently moving from requirements to implementation
MWI Future Work
- MobileOK validator
- MobileOK training program
- Test suites for mobile Web standards
- "MobileOK device" specification
Conclusion
- It's just the beginning ... and there is more exciting work ahead
- Time to participate actively in the Working Groups
- Time to sponsor the Initiative and enjoy a wide range
of benefits
Contact information:
MWI Sponsors at the W3C Chinese Office Launch
- MobileAware: Kirk Tang
- Opera Software: Zhewei Ruan
