Planning/Resource Name

Working title

The current (8 Apr 2015) working title is:

Web Accessibility Roadmap: Practical Guidance for Planning, Managing, and Implementing Web Accessibility

This avoids the repeated use of the work 'Planning' in the title and subtitle, which doesn't scan well. This also tries to be a little bit more conceptual without straying too far from a clear descriptive title.

The strap-line expands on the areas the resource will cover and highlights that this is 'practical guidance' rather than a step-by-step guide to creating an accessibility plan. The strap-line avoids the phrase 'organization or project', which is cumbersome, but by specifying the areas covered could be read as being applicable in the two contexts.

An alternative title would be:

Accessibility Planning Guide: Practical Guidance for Managing and Implementing Web Accessibility

Ideas

Descriptive

These titles are more descriptive in nature. The aim is to try to say what the resource is rather than evoking an idea.

Accessibility Planning Guide
Strategic Planning for Accessibility
Web Accessibility Planning
Planning for Accessibility
Accessible Planning and Implementation
Planning Accessibility
Accessibility in the Planning Process
Accessibility for Project Owners
Accessibility in the Program Office
Web Accessibility Organization Planning Guide
Web Accessibility Implementation Guide
Managing Web Accessibility
Organizational Accessibility Guide
Accessibility Implementation Guide
Accessibility Implementation Toolkit
Task Support for Managing Accessibility

Friendly

These titles are similarly descriptive, but are slightly more casual.

Planning Web Accessibility at your Organization
Developing Your Web Accessibility Game Plan
Getting Started with Web Accessibility in Your Organization
Getting going with Web Accessibility

Conceptual

These titles aim to try to create a brand identity for the resource.

AccessiTask, a Toolkit for Organizations
AccessiPlan, a Toolkit for Organizations
AccessiGuide, a Toolkit for Organizations
Roadmap for Web Accessibility in your Organization or Project
Web Accessibility Navigator
Web Accessibility Roadmap
Web Accessibility Compass
The Accessibility Navigator
Base Camp to Summit
Web Accessibility Coach

Strap-line

Ideally the title should be kept as short as possible. However, there is a need to include some keywords and ideas to ensure that certain audiences are not switched off from the resource. The strap-line aims to incorporate these without cluttering the main title.

Guidance for Planning, Managing, and Implementing Web Accessibility
Practical Guidance for Planning, Managing, and Implementing Web Accessibility
Guidance for Planning, Managing, and Implementing Web Accessibility in your Project or Organization
Everyday Guidance for Planning, Managing, and Implementing Web Accessibility
Everyday Guidance for Planning, Managing, and Implementing Accessible Web Projects
Your Practical Guidance for Planning, Managing, and Implementing Web Accessibility

Feedback

This was raised as a question in the 30 March Survey and discussed on 3 Apr meeting