-- I THINK THIS WHOLE SECTION NEEDS AN OVERHAUL, AS CURRENTLY IT IS NOT VERY EFFECTIVE. THE TYPOGRAPHY AND IA SECTIONS ARE FINE, BUT I'M NOT SURE ABOUT THE OTHER STUFF. I THINK THE SECTION SHOULD BE RETITLED "DESIGN AND PLANNING", AND HAVE A STRUCTURE SOMETHING LIKE THE FOLLOWING:
- INTRO TO PLANNING A WEB SITE - COVER ALL THE PRELIMINARY RESEARCH AND DESIGN AT A HIGH LEVEL, AND THEN GIVE LINKS TO EACH BIT IN MORE DETAIL, WHICH WILL BE COVERED IN LATER CHAPTERS
- USER RESEARCH
- PAGE DESIGN ELEMENTS
- INFORMATION ARCHITECTURE
- COLOUR SCHEMES AND DESIGN THEORY
- THE IDEA BEHIND UX, AND HOW TO GET YOUR SITE WORKING BETTER FOR YOUR USERS, AND FITTING WITH YOUR BRAND
- MAKING CHANGES, WORKING TOWARDS A DESIGN YOU CAN TAKE FORWARD TO IMPLEMENTATION
Linda Goin carries a BFA in visual communications with a minor in business and marketing, and an MA in American History with a minor in the Reformation. While the latter degree doesn’t seem to fit with the first educational experience, Linda has used her 25-year design expertise on site at archaeological digs and in the study of material culture.
Accolades for her work include fifteen first-place Colorado Press Association awards, numerous fine art and graphic design awards, and interviews about content development with The Wall St. Journal, Chicago Tribune, Psychology Today, and L.A. Times. Linda is the author of several ebooks on Web design, accessibility, and—as a sideline—also writes personal finance articles and ghostwrites for a few SEO pros.