Business resources

This page is a place to collect resources that make the business case for making content useable for people with learning and cognitive disabilities and age related forgetfulness. To comment, or add a resources, write [an issue in our GitHub]. If this is not feasible, send an email to public-cognitive-a11y-tf@w3.org.

Market size

• http://www.census.gov/prod/2012pubs/p70-131.pdf reference adults and http://nces.ed.gov/fastfacts/display.asp?id=64 states 11% are enrolled in special needs in schools
• http://www.telegraph.co.uk/finance/personalfinance/investing/10191182/How-to-make-money-from-the-worlds-ageing-population.html

Are they online?

• http://www.nngroup.com/articles/usability-for-senior-citizens/

Would they buy?

• http://www.marketingcharts.com/uncategorized/baby-boomers-control-70-of-us-disposable-income-22891/
• http://www.marketingcharts.com/television/boomers-biggest-online-spenders-19986/forrester-research-inc-2011jpg/)
• http://www.brandchannel.com/features_effect.asp?pf_id=228

See http://www.cnbc.com/id/49736215/How_Marketers_Can_Get_the_Rich_Elderly_to_Spend

The cost of not being useable for people with learning and cognitive disabilities and age related forgetfulness

• http://www.nielsen.com/us/en/insights/reports/2012/introducing-boomers--marketing-s-most-valuable-generation.html
• http://www.forbes.com/sites/avidan/2014/11/09/11-marketing-trends-to-watch-for-in-2015/
• http://www.nngroup.com/articles/usability-for-senior-citizens/