Editors Draft: $Date: 2012/08/01 20:37:50 $
Status: This document is a draft and should not be referenced or quoted under any circumstances. Please send comments to team-accessibility-business-case@w3.org
Editors Draft: $Date: 2012/08/01 20:37:50 $
Status: This document is a draft and should not be referenced or quoted under any circumstances. Please send comments to team-accessibility-business-case@w3.org
The current published version of Developing a Web Accessibility Business Case for Your Organization is at www.w3.org/WAI/bcase/Overview.
[Draft] Resources for Developing a Web Accessibility Business Case for Your Organization
This is an old draft. The published version of this document is at www.w3.org/WAI/bcase/.
This page is is an appendix to Developing a Web Accessibility Business Case for Your Organization.
Resources are for information purposes only, no endorsement implied.
Contents:
Case Studies of Accessibility Improvments
[Editor's note: We will link to details for each of these.]
- Tesco Access Site - 35 thousand pounds to build, 13 million pounds a year in resultant revenue (2004, UK)
- Legal & General - achieved 50% more natural search visitors and many more conversions after accessibility improvements (2007, UK)
- CNET - Reported 30% increase in CNET traffic from Google after they started providing transcripts.
We saw a significant increase in SEO referrals when we launched an HTML version of our site, the major component of which was our transcripts.
- Justin Eckhouse, CNET, 2009
Case Studies of Inaccessibility
[Editor's note: We will link to details for each of these.]
- Sydney Olympic Games - required to pay 20 thousand dollars in damages due to poor accessibility (2000, Australia)
- Target Corporation - paid 6 million dollars in damages after action by US National Federation for the Blind (2008, USA)
- Amex - America Express hit the headlines after excluding visually impaired customers due to making its statements less accessible in a format change (2008, UK).
Statistics on People with Disabilities and E-Commerce
- The Market for Accessible Technology - Research by Forrester, commissioned by Microsoft. Example: Among current US computer users who range from 18 to 64 years old, 57% (74.2 million) are likely or very likely to benefit from the use of accessible technology due to difficulties and impairments that may impact computer use.
- Industry sector case studies: ecommerce - a round up of data from a number of sources by the UK Employers Forum on Disability. Example: 71% of UK disabled people use the internet to find information on goods and services.
Accessibility Improving Search Engine Optimization
- SEO and Accessibility Overlap - an article detailing many of the overlaps between accessibility guidelines and best practice for Search Engine Optimisation (SEO)
- Webmaster World Forum: General Search Engine Promotion and Marketing Issues - a lengthy thread of discussion of the applicability of the WCAG 2.0 techniques documents to 'on-page SEO'.
Example for ROI calculations
- Brinck, T. Return on Goodwill: Return on Investment for Accessibility. In Cost-justifying usability By Randolph G. Bias, Deborah J. Mayhew eds. 2005. Example calculation gives a market increase of 8% and an ROI of 2.4:1