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"4.8.1.1.17" Logos, insignia, flags, or emblems Quite a few, but not all, accessibility people think the word "Logo" should be included in the ALT for a logo. WCAG was divided on it about a year ago when this came up. If the logo is a link then I can see the rational of not adding the word "logo", because the focus is on describing the link destination (although I don't object to including "logo" in this use case)... however, a logo is a legal symbol, and is very specific... if it is not linked then I would suggest it needs the word "logo" in the alt. <img src="images/webplatform1.png" alt="web platform logo"> WebPlatform.org I've spoken with several from the blind community about this who feel the word "logo" does not make the alt too chatty, and it gives useful information about the graphic. When I asked for opinions on this in HTML5 meeting Aug 1, 2013, Janina said that the word "logo" is "critical", (see minutes.) At the *very* least I think we should mention that the use of the word "logo" is optional.
Waiting for the HTML spec to be editable again...
Steve, for example on how to edit the HTML spec, see those two kinds of changes: https://github.com/w3c/spork/pull/14 https://github.com/w3c/spork/pull/13
Steve, ping?
(In reply to Charles McCathieNevile from comment #3) > Steve, ping? I made changes to take into account Dave's feedback a while ago. http://w3c.github.io/html/semantics-embedded-content.html#logos-insignia-flags-or-emblems includes advice that authors may include the word 'logo' in some contexts.