– DRAFT –
WoT Marketing

Minutes Review

<kaz> Feb-28

<Ege walks through the minutes>

Ege: Any changes/objections?
… none -> Minutes are approved

Merged PRs

<Ege> https://github.com/w3c/wot-marketing/pulls?q=is%3Apr+is%3Aclosed+label%3Aminor

Ege: 5 PRs have been merged
… video ordering
… TPAC added to events
… add eclipsecon video
… updated twitter plugin

Kaz: Not sure whether we should add TPAC 2023 to the same event list
… maybe have another list. A different category?
… since TPAC is member-only

Daniel: BTW, we did have TPAC 2021 etc also in this list in the past

Kaz: TPAC might still miss a proper page

Ege: Correct, link points to wiki

Ege: Maybe we can separate the event list

Daniel: could also use badge/label next to each event to indicate whether event is "public", "member-only" etc

Ege: Created issue 392

Kaz: Should also mention that link to TPAC will be updated

Ege: Created issue 393 to track this

Twitter Account Handling

Ege: see w3c/wot-marketing#362
… and potentially LinkedIn

Ege: discussed not mixing accounts (WG vs CG)
… important to tackle the following point: "We should agree on who is producing the content and who is promoting the content."
… example: Cristiano makes a tweet ... and the WoT account just promotes the tweet

Kaz: Correct, we should distinguish the WG, marketing and CG work
… that makes sense

Ege: Yes, that is one aspect
… What if we tweet about CG events, pointing to calendar entry
… again it is clear that CG (or other event organizer) is responsible

Kaz: using Calendar page itself for announcement is great

Ege: Policy should allow sharing events

Kaz: Correct
… and we should make clear "who" is doing the event

<Ege> Proposal: The social media accounts managed and owned by the WoT IG / WG can promote the work of other WoT-related groups and events. To do so, the link to the content owner has to be inserted and the owner should be indicated in the message (tweet, post etc.) itself. Valid Example "Check out the event from WoT CG: https://www.w3.org/events/meetings/322db7e4-1a9f-44c6-8ddf-af601043dfb9". Another Valid example is retweeting/reposting other posts [CUT]

<Ege> https://twitter.com/relucri/status/1642937903939567635

<Ege> Invalid Example: Check out this event "Check out the event from WoT CG: https://www.w3.org/events/meetings/322db7e4-1a9f-44c6-8ddf-af601043dfb9"

<Ege> Invalid Example: "Check out this WoT event: https://www.w3.org/events/meetings/322db7e4-1a9f-44c6-8ddf-af601043dfb9"

RESOLUTION: The social media accounts managed and owned by the WoT IG / WG can promote the work of other WoT-related groups and events. To do so, the link to the content owner has to be inserted and the owner should be indicated in the message (tweet, post etc.) itself. Examples are in w3c/wot-marketing#362