W3C

- DRAFT -

WoT Marketing

20 Feb 2020

Attendees

Present
Coralie, Kaz_Ashimura, Michael_Lagally, Christian_Glomb, Daniel_Peintner, Sebastian_Kaebisch, Tomoaki_Mizushima, Ryuichi_Matsukura
Regrets
Chair
Sebastian, Kaz
Scribe
kaz, dape

Contents


<kaz> scribenick: kaz

Agenda

Sebastian: press release
... wot beginner sides
... web page status
... disseminate WoT using different channels
... Mozilla's WebThings article
... wikipedia article
... anything else?

(none)

Press Release

<koalie> https://github.com/w3c/wot-marketing/blob/master/TALKING.md

<koalie> staging: WoT REC press release

Kaz: Coralie here

Coralie: head of the W3C MarComm Team
... media coordinate, etc.
... this time, draft for the press release (above)
... started with your generated talking points on the GH
... then flesh out the content
... Jeff says that we should have big impact for the press release
... actual story to follow the standardization
... what kind of product do you have, etc.
... using WoT standards for success
... speaks directly to the business people
... you've been working on testimonials
... we can talk about your talking points in both the main body and the testimonials
... thanks for providing your testimonial, Siemens
... that's my introduction
... hope the press release in success!

Sebastian: tx!
... we still need some text for the main body part. right?
... CSS WR's press release didn't have concrete product introduction, etc.

Coralie: that one is not a perfect example for WoT
... WoT has bigger potential for industry impact

Sebastian: any concrete example to be referred for us?

Coralie: can provide some

Lagally: would be easier for us to have some initial version press release

<koalie> https://www.w3.org/comm/assets/staging/press-releases/pressrelease-wot-rec.html.en

Kaz: how about looking at Coralie's template above?
... and our talking point
... also we can look at the workshop introduction text

Coralie: the template is mostly placeholder at the moment
... but we can look into what kind of product would be available

Lagally: is the diagram just a placeholder?

Coralie: it's also a placeholder taken from the spec
... if you have preferred one, please let me know

Lagally: we have many diagrams within the architecture spec
... focus on different domains to be supported

workshop page

Kaz: please remember that (as I repeatedly mentioned) the Munich workshop page above already has some description about the problem statements, our expectation for WoT as a possible resolution and expected areas and use cases for various industries

<koalie> +1 to use-cases

<koalie> +1 to expected impact of WoT

Daniel: btw, regarding "actual implementations and products", there is no actual product yet probably
... or do we already have anything?

Sebastian: we have a product already
... need to confirm the product name, though

Coralie: if we could mention the actual product name, would be great

Sebastian: let me check within Siemens

<koalie> great!

<koalie> scribenick: koalie

Kaz: I personally think it would be nice to mention all the available devices, applications which were included in our PlugFests
... e.g. Oracle digital twin, Hybridcast application on a TV, Amazon echo, Google home, Air conditioners from Panasonic/Fujitsu

Lagally: I'm skeptical because those are used for PlugFests but not actual products yet

Kaz: The story for our Press Release could mention both (1) the PoC so far, (2) expected products now and (3) our expectation for the future
... that kind of 3-step story should be possible

<koalie> scribenick: kaz

Sebastian: what is the roadmap for the press release?
... can we wait until the preparation is ready?

Coralie: 2 points here
... 1. depends which comes first
... we publish the REC first and then can issue the press release at the same time
... 2. testimonials are only part of the press release
... they're attached to the press release
... the main body is stronger
... the story should be included in the main body

Lagally: why don't we take the text from the workshop intro as the starting point?

<koalie> will do

Lagally: maybe need some tweaks later, though

Coralie: will do that

Lagally: and we can continue to improve it

Sebastian: 2 comments
... where to start?
... starting with the mission?

Kaz: right
... and we can look into the new Charter as well

new charter

Sebastian: regarding the date
... would be nice to publish the RECs and the press release on the same day
... good opportunity to get strong impact by that
... along with testimonials from many Members
... would put the draft template on GH
... and update it with pullrequests

Coralie: sounds good

Sebastian: ok with the next steps?
... will also ask the products within Siemens
... all, please continue to work on your testimonials
... Oracle, Fujitsu, IRI, etc.

Kaz: Hitachi as well

Sebastian: right
... please provide them to us (including Coralie) so that we can improve the press release body

<koalie> [Coralie departs]


<scribe> scribenick: dape

<kaz> Marketing agenda

Prev minutes

<kaz> Feb-12 minutes

Kaz: <walks over last agenda minutes>
... Any objections?

All: None -> approved

Quick updates

Kaz: w.r.t. Twitter account
... contacted Chris Lilley, and he is checking within the CSS WG
... talked also with Ivan Herman about JSON-LD wikipedia article
... got suggestion we talk also with Manu Sporny, the spec Editor

WoT for Beginners

Kaz: Christian has some resources

Christian: Yes, will share

Christian has some problem to share his slides via WebEx, so he sends the slides to Kaz so that Kaz can share them for Christian.
Meanwhile we'll discuss the other topics first.

Webpage status

Kaz: PR#22, content of getting started

<kaz2> PR 22

Kaz: Sebastian started, Michael improved

Lagally: Sebastian asked me to add content about architecture
... I added comments with my proposal
... hope Sebastian does the revision

Kaz: I am OK with the changes

Lagally: Let's ask Sebastian for an update

Kaz: Will check with Sebastian

<kaz> ACTION: kaz to ask Sebastian about Lagally's update for PR 22

WoT for Beginners (revisiting)

Kaz has gotten Christian's slides and starts to share them for Christian.

Christian: Sebastian presented perspective of end-user and use-case of home automation
... I tell the story from a different perspective
... start from end-user point of view
... it is a winegrower
... heard about new possibilities about wine production
... control quality of plants (humidity&temp sensors), sprinkler, weather forecasts
... buys devices and tries to put them in operation
... and to interconnect the devices
... it gets tricky and is a bit lost
... talked to his IT consultant
... asks him to realize the IOT solution
... the developer likes challenge and has some knowledge
... Web expert with background in NodeJS
... looking around he finds information about Web of Things
... finds W3C initiative
... finds tutorials, tools aroud WoT
... manages to create fullstack IoT solution
... along with the effort he created WoT building blocks
... in the end he was able to creatng the IoT solution in a few weeks
... ready for next challenge, hotel owner extending home automation

Kaz: slides are great
... I think the content is perfect fit for the press release as well :)

Christian: Copyrrights need to be clarified

Kaz: OK to share them to the WoT group list?

Christian: Will check internally

Kaz: Thanks

Kaz: scribenick: kaz

Kaz: any other comments/questions?

(none)

Kaz: in that case, let's adjourn the call today
... and continue the discussion on the slides themselves, the press release, etc.

Lagally: just a note, there will be an Architecture call in 1 hour

[adjourned]

Summary of Action Items

[NEW] ACTION: kaz to ask Sebastian about Lagally's update for PR 22
 

Summary of Resolutions

[End of minutes]

Minutes manually created (not a transcript), formatted by David Booth's scribe.perl version 1.154 (CVS log)
$Date: 2020/02/21 03:26:24 $