W3C

Merchant Adoption Strategy

24 Feb 2017

Agenda

See also: IRC log

Attendees

Present
zkoch, Molly, Ken, Andrew
Chair
Ian
Scribe
Ian

Contents


Merchant questions

https://lists.w3.org/Archives/Public/public-payments-strategy/2017Feb/0007.html

https://github.com/w3c/payment-request-info

https://github.com/w3c/payment-request-info/wiki/FAQ

IJ: (Note to self: add disclaimer these are draft answers)
... Ok to start to push these to the site?

Ken, Andrew: Ok to put on site...but let's scrub site

https://github.com/w3c/payment-request-info/wiki/ImplementationStatus

IJ: I might say "experiment with" instead of "launch"

(IJ: need to learn more about WebView scenario)

Ken: if you are having interop issues, where do you go to find out?
... e.g., not yet supported, or is a bug?
... What version of browser supports this spec?

IJ: Explain feature detection
... I think it's tough to determine whether it's a spec bug or a browser bug

Andrew: one scenario is interop with apps that link to merchant sites
... the app's browser

Q. Is this API available for in-app payments?

Q. What's the expected impact on cart adoption/conversion?

IJ: I would mention autofill data from google, doing better than that, and don't have much data yet

andrew: +1 to shared narratives

Ken: Another approach I took relates to the value of a 1-click button
... and impact
... I found some data (not sure how reliable) that showed the difference in conversion rates on a site with 1-click v other sites

Ian: +1 if we can link to public data

Ken: there is also public information re: cart abandonment
... that's another piece of business case for why doing this

https://www.shopify.com/blog/8484093-why-online-retailers-are-losing-67-45-of-sales-and-what-to-do-about-it

Ken: I have seen this worldpay chart a lot
... this one is aging; would be good to find more recent

IJ: +1 to looking at document reasons for abandonment and how this helps

https://www.w3.org/Payments/IG/wiki/Web_Payments_WG_Charter_FAQ

https://www.w3.org/Payments/IG/wiki/Web_Payments_WG_Charter_FAQ#Who_will_benefit_from_these_standards.3F

Ken: +1 to throwing it out there and let people contribute other questions and more recent/relevant data

Q. How/when will this solution scale?

IJ: Can you say more about what that one mean?

Andrew: Two elements to this one

<KenM> Source: http://www.formisimo.com/blog/shopping-cart-abandonment-rate/

Andrew: merchants want to know where they fit into the timeline..and when they will see others using it
... the other piece of this is from ecommerce platforms who support lots of merchants ...how scalable is it for their platform

IJ: Let's ask shopify!
... +1 to highlighting scalability, easy support for new payment methods

Andrew: I have a 2016 chart...but not as familiar with the source

Ken: We can also see whether there is consistency across years
... and in particular the stubborn hold outs that we think that the spec addresses them

Andrew: For some people I've spoken with, they get the conversion topic

Ken: Segmentation changes the speaking points
... there are also different topics such as user experience, security
... you need a diverse set of benefits and value proposition to address the diverse needs of each group

Drafting text

IJ: Happy to draft; but I can't do this for 10 days or so

Andrew: Not sure I could answer all the questions right now; would like to see them

Ken: I can take a shot at answering some of them
... I can also point to who I think should be answering them

IJ: would be great to come up with a strategy for answering each question

Ken: We also need diagrams
... or rather imagery for business/marketing people
... here's how you could adopt it into what you have
... maybe organized by segment
... some scenarios like (1) one button (2) small number of buttons

[IJ notes two graphics: what the checkout page looks like (buttons); what the app selection looks like]

Q. What payment methods work with W3C's API?

Q. What wallets do I need to support?

(IJ got that question at CNP last year)

FTF meeting goals

- Developer portal feedabck

- Support for a shared brand

Ken: PCI involvement might also provide some assurances to merchants
... forward motion from pilots would also provide incentive and motivation
... illustrate this is taking off

https://lists.w3.org/Archives/Public/public-payments-strategy/2017Feb/0007.html

https://github.com/w3c/payment-request-info

Brand

zkoch: Still working on it

https://github.com/w3c/payment-request-info/wiki/FAQ

zkoch: There are three columns

1) How do I use the API

(technical questions)

2) Marketing questions

(benefits, impact on conversinos, who has launched, etc.)

3) User experience flow questions

scribe: here's my checkout, how is this supported?
... I need coupon cods

Molly: also fundamental questions v. edge
... +1 to tech v. user experience

zkoch: On the question of "how we think this will end up"
... we have a long integration guide, lots of technical details and subtleties
... it's long and we get lots of questions anyway
... so I think we should break them out
... also helpful to breakout across audiences (on multiple pages)
... part of the goal is to also have browser vendors get behind single documentation site
... I think that there are incentive structures such as "PR API supporting tokenization with easy UX"

Ken: clarity around PCI would help
... visibility of a partnership would help

<zkoch> They moveā€¦.slower?

<zkoch> ;)

Ken: Beyond developer guides, we need business-level value proposition

(Revisiting other topics)

- graphics

- value proposition

IJ: Got any visual?

Ken: I'm happy to contribute to building visuals
... creating a few different examples
... e.g., if you are a large merchant with a single buy button
... or if you are a merchant with your own pay button but have also committed to other brands , how does it work?

<scribe> ACTION: zkoch to look at whether there are reusable mockups [recorded in http://www.w3.org/2017/02/24-wpwg-minutes.html#action01]

<trackbot> Created ACTION-53 - Look at whether there are reusable mockups [on Zach Koch - due 2017-03-03].

1) The flow

2) impact on merchant checkout sites for various segments

2) impact on user experience of data entry / choosing how to pay

zkoch: I will check out our pitch deck

[Recap]

Prep for FTF

- visuals

- FAQs

- brand questions

Next call

Proposed: 8am PT on 3 March

zkoch: that's sort of early

<zkoch> :D

Proposed: 9am PT on 3 March

Ken: +1

Molly: +1

Zach: +1
... but I am out 3 March

Summary of Action Items

[NEW] ACTION: zkoch to look at whether there are reusable mockups [recorded in http://www.w3.org/2017/02/24-wpwg-minutes.html#action01]
 

Summary of Resolutions

[End of minutes]

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